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MEDIA AND INFORMATION LITERACY INTRODUCTION Presentation By Ms. Khel Ustares SPECIFIC LEARNING OBJECTIVES define media literacy, describe clearly the information literacy, importance of media and and technology literacy information literac...

MEDIA AND INFORMATION LITERACY INTRODUCTION Presentation By Ms. Khel Ustares SPECIFIC LEARNING OBJECTIVES define media literacy, describe clearly the information literacy, importance of media and and technology literacy information literacy create an M.I.L. design framework for a social media campaign PASS THE MESSAGE CATEGORY 1: WORDS/PHRASE CATEGORY 2: ACTION/DANCE STEP CATEGORY 3: DRAWING What is COMMU- NICATION? INFORMATION A broad term that covers processed data, knowledge derived from study, experience, instruction, signals, or symbols Have you ever imagined your life without the internet and gadgets? MEDIA Media are objects used for communication including mass media, radio, television, computers, film, etc. Media are sources of credible information in which content are provided through an editorial process determined by journalistic values. DIFFERENT MEDIA FORMS 5 Principles of Media 5 PRINCIPLES OF MEDIA ALL MEDIA ARE CONSTRUCTIONS https://www.youtube.com/watch?v=baftkjc5gKs 5 PRINCIPLES OF MEDIA THE MEDIA CONSTRUCT REALITY https://www.youtube.com/watch?v=baftkjc5gKs 5 PRINCIPLES OF MEDIA 💛💙 THE AUDIENCE NEGOTIATES MEANING IN MEDIA 5 PRINCIPLES OF MEDIA MEDIA HAVE COMMERCIAL IMPLICATIONS 5 PRINCIPLES OF MEDIA MEDIA CONTAIN IDEOLOGICAL AND VALUE MESSAGES https://www.youtube.com/watch?v=O15dxrBNuAQ TECHNOLOGY The branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science and pure science. https://www.youtube.com/watch?v=vrM9uWhk4iM&feature=youtu.be Media becomes part of our daily lives. They are tools by the source to disseminate information to the receivers. In the communication process, you will see how one sends a message through a particular medium. How Communication is Affected by Media and Information? Media has provided various ways to communicate with other people. https://www.youtube.com/watch?v=BX3iyFY1QFU With the many forms of social media available, such as Facebook and Twitter, people from all over the world can share information and communicate without any barriers. This is how the modes of communication greatly improved and continuously created more varied media platforms. LITERACY Ability to identify, understand, interpret, create, communicate, and compute, using printed and written materials associated with varying contexts. WHY IS LITERACY IMPORTANT? to be intellectually critical in interpreting the things that you see and experience to decode and have a deeper understanding of how things are and how they work to empower in order to affect change to yourself and others MEDIA, INFORMATION, AND TECHNOLOGY LITERACY MEDIA INFORMATION LITERACY LITERACY TECHNOLOGY LITERACY ACTIVITY COURSE MATERIAL 1: Choose any of the following you wish to unlock: Media Literacy, Information Literacy, Technology Literacy Design your own concept map about your chosen term Fill the concept map with relevant words in the table in CM1 Compose a 2-5 sentences definition/explanation of your chosen term. MEDIA LITERACY ability to access, analyze, evaluate, and create media in a variety of forms aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies INFORMATION LITERACY ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats. TECHNOLOGY LITERACY ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools using these tools an individual can access, manage, integrate, evaluate, create, and communicate information QUESTIONS? THANK YOU

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