Week 10 Global Media Culture PDF

WEEK 10 GLOBAL MEDIA CULTURE Prepared by: RICHARD V. GONZALES  I. Objectives At the end of lesson, the student can: a. Analyze how various media drive various forms of global integration; b. Explain the dynamic between local and global cultural production  MEDIA AND ITS...

WEEK 10 GLOBAL MEDIA CULTURE Prepared by: RICHARD V. GONZALES  I. Objectives At the end of lesson, the student can: a. Analyze how various media drive various forms of global integration; b. Explain the dynamic between local and global cultural production  MEDIA AND ITS FUNCTION Now based on the activity, do you have any idea if what lesson are we going to tackle today? Anyone?  GLOBAL MEDIA CULTURE - Globalization could not occur without media. - Globalization and media are in concert and in cohort and have partnered throughout the whole human history. - Globalization entails the spread of various cultures.  GLOBAL MEDIA CULTURE - The globalization of culture is often is chiefly credited to international mass media. Contemporary media technologies such as satellite television and the Internet have created a steady flow of transnational images that connect audiences worldwide. Say for example, when a film is made in Hollywood, it is shown not only in the United States, but also in other cities across the globe. South Korean rapper Psy’s song “Gangnam Style” may have been about a wealthy suburb in Seoul, but its listeners included millions who have never been or may never got to Gangnam.  What is media? Media is the Jack Lule Media is the main means of describes media mass as “a means of plural form communication conveying of medium, (broadcasting, something, such publishing, and as a channel of came into the Internet), communication. general regarded collectively. circulation.  examples of types of media Newspaper TELEVISION Radio Different types of media  Print media it’s consisting of paper and ink, reproduced in a printing process that is traditionally mechanical.  Magazines, Newspapers, Flyers, Newsletters and Scholarly journals Different types of media  Print media is one of the oldest and basic forms of mass communication. It includes newspapers, weeklies, magazines, monthlies and other forms of printed journals. The contribution of print media in providing information and transfer of knowledge is remarkable. Broadcast media  Broadcast media has been a public service, as with public radio which is funded by the government. The term' broadcast media' covers a wide range of different communication methods that include television, radio, podcasts, blogs, advertising, websites, online streaming and digital journalism. Examples of Broadcast media  Television  Radio  Podcasts  Blogs  Advertising  Websites  online streaming  digital journalism NEW MEDIA  New media is any media – from newspaper articles and blogs to music and podcasts – that are delivered digitally. From a website or email to mobile phones and streaming apps, any internet-related form of communication can be considered new media. EXAMPLES OF NEW MEDIA  websites and blogs streaming audio and video  chat rooms  email  online communities  social media and sharing platforms mobile apps  Web advertising  DVD and CD-ROM media virtual reality environments integration of digital data with the telephone, such as Internet telephony digital cameras The Global Village and Cultural Imperialism  Coined by Marshall McLuhan in the 1960s, the term "Global Village" refers to the idea that advancements in communication and transportation technologies have shrunk the world, making it a more interconnected and interdependent place.  The global village concept suggests that people worldwide are now more closely connected and that information can be transmitted rapidly across the globe. Cultural Imperialism  Cultural imperialism is a term used to describe the imposition or dominance of one culture over others, often through the spread of cultural products and media.  Media, including television, film, music, and the internet, is often seen as a primary vehicle for cultural imperialism. Western media, in particular, has been criticized for exerting a significant influence on global culture. Historical Development of Media  Canadian theorist Harold Innis (1950) divided media into three periods: - the oral, - print and - electronic media  In 2000, James Lull added digital media to these three.  In 2005, Terhi Rantanen added script after oral and breaks down the  electronic period into wired and wireless. I FIVE STAGE DEVELOPMENT OF MEDIA 1. Oral Communication - speech is the most overlooked medium, yet the ORAL medium—HUMAN SPEECH is the oldest and most enduring of all media. FIVE STAGE DEVELOPMENT OF MEDIA 2. Script - The very first writing allowed humans to communicate and share knowledge and ideas over much larger spaces and across much longer times.. FIVE STAGE DEVELOPMENT OF MEDIA 3. Printing Press - it started the information revolution and t ransformed markets, businesses, nations, and social institutions.  Allowed the continuous production, reproduction and circulation of print materials FIVE STAGE DEVELOPMENT OF MEDIA 4. Electronic Media - A host of new media (telegraph, telephone, radio, film & television) revolutionize globalization.  Examples of these are the telegraph (In 1866, transatlantic cable between US and Europe was laid), telephone (In 1876, the ability to transmit speech over distance became the next breakthrough), radio (wireless telegraph late 1890s) the film (Silent motion pictures as shown as early as 1870s FIVE STAGE DEVELOPMENT OF MEDIA 5. Digital Media - most often electronic media that rely on digital codes with the aid of computers (most significant medium to influence globalization). FIVE STAGE DEVELOPMENT OF MEDIA  In Economics, computers allow instantaneous, global trading 24 hours a day and streamline tasks (anyone with a computer has access to economic information that just a few years ago was in the hands of a wealthy few).  In Politics, computers allow citizens access to information from around the world, even those that governments would like to conceal (blogs, social media, text messaging & etc.) which allow citizens to communicate among themselves. New Media  The new media do indeed complicate politics; being mobile, interactive, discursive, & participatory—with dramatic political implications. Low cost and ease of posting (text, photos, videos and music etc.). Digital media allows for possibility of multiple, varied voices and views that can challenge and question those in power (Shirky, 2008). Scholars have suggested that NEW MEDIA— digital media, Twitter LinkedIn Facebook Scholars have suggested that NEW MEDIA— digital media, Instagram Websites Social Media Media and Cultural Globalization  Media, are the primary carriers of culture; it generates numerous and ongoing interactions among cultures.  According to Jan Nederveen Pieterse, (2004), There are three (3) outcomes/influences of globalization on culture Media and Cultural Globalization  Cultural Differentialism - suggests that cultures are different, strong and resilient.  The Clash of Civilizations & the Remaking of World Order by US political scientist Samuel Huntington argues that the West and Islam will be locked in conflict (Huntington, 1996). Media and Cultural Globalization  Cultural Convergence - suggests that globalization will bring about a growing sameness of culture.  can suggest “cultural imperialism” in which the cultures of more developed nations invade take over the cultures of less developed nations. It will then result to a worldwide, homogenized, Westernized culture (Tomlinson, 1991). Media and Cultural Globalization  Cultural Hybridization - suggests that globalization will bring about an increasing blending or mixture of cultures.  From music to food to fashion (foreign melody of OPM, Pinoy Rap Culture, Filipino- style spaghetti, Filipino character cosplay etc.), for Pieterse, this outcome is common, desirable, occurs throughout history, and will occur more so in an era of globalization. Glocalization  Glocalization is a combination of the word’s “globalization” and “localization.” The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market. Glocalization  Glocalization is the adaptation of global and international products, into the local contexts they’re used and sold in. The term was coined in the Harvard Business Review, in 1980, by sociologist Roland Robertson, who wrote that glocalization meant “the simultaneity—the co-presence—of both universalizing and particularizing tendencies.” Thank you!