Globalization and Media Impact Quiz

Study Notes

Objectives: Students will be able to analyze how media drives various forms of global integration and explain the dynamic between local and global cultural production.

The lesson aims to understand how various media forms drive global integration and the interplay between local and global cultural production, based on an activity.

Globalization of culture relies heavily on international mass media.
Modern technology like satellites and the internet enable global flow of media.
For instance, Hollywood films are shown worldwide, not just in the US.
Global artists' work reaches international audiences, demonstrating the impact of media. Examples include the South Korean artist Psy's "Gangnam Style" song's popularity worldwide, impacting global culture.

Media is the primary way of communicating within a society, including broadcasting, publishing, and the internet.
Jack Lule defines media as a method of transmitting information.
Media is plural of medium and is widely distributed for general use.

Print media: Newspapers, magazines, flyers, newsletters, scholarly journals, traditionally using paper and ink.
Broadcast media: Television, radio, podcasts, blogs, advertising, websites, online streaming, digital journalism, often funded by the government, and communicating on a large scale.
New media: Newspaper articles, blogs, music, podcasts, delivered digitally through websites, emails, mobile phones and streaming apps. Examples include: websites, blogs, streaming audio and video, chat rooms, social media, mobile apps, and digital advertising.

Global Village: The concept proposed by Marshall McLuhan that advancement in communication and transportation brings the world closer.
Cultural Imperialism: The idea of one culture dominating others through the spread of cultural products. Media, like television, film, and the internet, is often seen as the primary vehicle for this spread. Western media is often criticized for its significant influence.

Harold Innis (1950): Divided media into three periods: oral, print, and electronic.
James Lull (2000): Added digital media to Innis's categories.
Terhi Rantanen (2005): Further explored the development, dividing the electronic period into 'wired' and 'wireless' stages.

1. Oral Communication: Human speech is the oldest and most enduring form of media.
2. Script: Writing allowed broader communication across larger distances and longer time spans.
3. Printing Press: Led to the information revolution, impacting markets, businesses, and institutions. Facilitated the continuous production, reproduction and circulation of print materials.
4. Electronic Media: Telegraphs, telephones, radio, film, and television revolutionized globalization.
5. Digital Media: Mostly electronic media using digital codes that depend on computers; had a large influence on globalization.

Economics: Computers enable instantaneous and global trading, providing widespread economic access formerly limited to a select few.
Politics: Access to information across the globe is possible through digital media, including blogs, social media and messaging; impacting political engagement and discussion

New media, characterized by its interactive and global nature, is a complex aspect of globalization through various digital mediums, creating diverse forms of communication and cultural impact.
Creates complications in political discourse by being participatory and interactive, allowing numerous voices/opinions to be shared. This has dramatically impacted traditional political norms.

Cultural Differentialism: Suggests that cultures differ and remain distinct even amidst globalization.
Cultural Convergence: Proposes that globalization leads to a homogenization or sameness of cultures.
Cultural Hybridization: Recognizes that globalization mixes elements of various cultures and results in new combinations.

This approach combines "globalization" and "localization."
Global products and services are adapted to local markets to improve consumer acceptability. Adapting global products/services to local norms to increase their acceptance in various markets.