Week 7 - Global Culture and Media PDF

Dynamics of Local and Global Culture WEEK 7 LET’S REVIEW: What is Globalization? Globalization is the process of interaction and integration among the people, companies, and governments of different nations, a proce...

Dynamics of Local and Global Culture WEEK 7 LET’S REVIEW: What is Globalization? Globalization is the process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. Globalization is a multidimensional phenomenon, creating economic, political, cultural, and even technological forms of connectivity. This section focuses on the economic dimension. Intended Learning Outcomes (ILO) At the end of the lesson, students should be able to: a. Analyze how different forms of media drive various manifestations of global integration b. Explain the dynamics between the local and global culture production  GLOBAL CULTURE AND MEDIA GLOBAL MEDIA “ Whoever controls the media, controls the mind. by Jim Morrison 6 What is Media? The word "medium," which can refer to a channel, means, or method, is where the name "media" originates. 7  3 Different Forms of Media: Print Media examples Broadcast Media newspapers, books, examples Digital Media magazines, comics, television, radio, “new media” and pamphlets. satellites, mobile examples phones, and movies/films. internet, social media, and computers. 8 Media and Globalization The mass media are seen today as playing a key role in enhancing globalization, facilitating culture exchange and multiple flows of information and image between countries. 9 1837 “Invention of the telegraph” It is most frequently related to encoding Morse code and transmitting electrical current pulses down a wire. 10 Over the past few decades, cross-border communication technologies like the internet, mobile phones, and satellites have helped deterritorialize space, and transnational media networks and news services like CNN, BBC World News, FoxNews, and AlJazeera have entered and changed the media landscape. In two interrelated ways, the media has a significant impact on cultural globalization. They enable the broad transnational circulation of cultural products and contribute to the growth of social networks and organizations. 11 Global Media ▸ Media globalization is the universal integration of media through the multicultural exchange of ideas. Global media includes all forms of mass communication that reach every corner across the globe – television, newspapers, radio, and social media (Facebook, YouTube, Twitter, etc.). ▸ Media can help in development by exposing people to new ideas, beliefs, systems, structures, etc. 12  Global media creates a constant flow of cultures in which fundamental concepts like identity, country, religion, social mores, and way of life are persistently questioned and contested. communication The term "global village" was first used in 1964 by media and theorist Marshall McLuhan century The internet is referred to as our global village in the twenty-first scale Being "global" refers to becoming united and integrated on a global through the exchange of ideas. part Their constant, online, and real-time transmission of news to every of the globe has come to represent a world in which geography and time are becoming less and less important. 13 GLOBAL CULTURE  Dynamic A continuous process of productive activity which leads to a change  Relates to anything that comes from a city, town, Local or small sector Global Pertains to something that involves the entire world or on a worldwide scale  Culture Ways how a society lives which includes art, beliefs, norms, characteristic features, and values that are passed from generation to generation What is the dynamics of Local and Global Cultural Production? —I dunno Dynamics of local and global cultural production It refers to the movement of culture on a local and global scale. Local culture production is a term for establishing standards, norms, and simply the way of life of a society. As the word “local” implies that it ranges a small sector of the globe such as a town, or a city. Global culture production on the other hand, is the transmission, integration, and sharing of culture on a global cycle which is doable with the help of information technology.  Global culture production is composed of local culture Scale Transmission Global culture production is the Today is the digital era. With the globalization of culture by sharing possibilities information and presenting local culture to technology has to offer, sharing worldwide audiences information became easier Examples of local culture Art Madhubani art Ukiyo-e art (Japan) Cubism (Spain) (India) Originated from Originated from the city of An avant-garde movement Madhubani district of Bihar, Edo(Tokyo) during Edo by Pablo Picasso around Mithila region period (1615-1868) 1881-1973 Music Kundiman Harana (Philippines) (Philippines) A Filipino courtship A Philippine music genre serenade. Originated disguised as a love song during the Spanish colonial and is used interchangeably period with harana Theater Senakulo (Philippines) A religious performing art started back in 1904 in the Philippines. Usually presented as a community activity during Lenten Season. Examples of Global Culture Production Fashion Arts and music Food Language International Education  Types of perspectives 01 Cultural Differentialism Three types of perspective 02 Cultural 03 Hybridization Cultural Convergence  Cultural Differentialism Cultural Differentialism Emphasizes the fact that culture are essentially different and are only superficially affected by global flows. The interaction of cultures is deemed to contain the potential for “catastrophic collision.” Cultural diversity is a form of a cultural differentialism.  Samuel Huntington’s theory of a clash of the civilizations best exemplifies this approach. According to him, after the Cold War, political-economic differences were overshadowed by new fault lines which were primarily cultural in nature. Increasing interaction among different “civilizations” (such as the Sinic, Islamic, Orthodox, Western) would lead to intense clashes, especially economic conflict between the West and Sinic civilization and bloody political conflict between the Western and the Islamic civilizations. An example of cultural differentialism is the terrorist attacks on 9/11 and the subsequent wars in Afghanistan and Iraq. To many people, these events are seen as the product of a clash between Western and Islamic culture and the eternal differences between them.  Cultural Hybridization  Culture Hybridization -??. The process of hybridization and globalization are interconnected. The process by which a cultural element blends into another culture by modifying the element to fit cultural norms.  Creole languages, a new language developed from simplifying and blending different languages that come into contact within particular population, at a specific point in time. For example, Louisiana Creole which is a combination of African, French, and English languages.  Cultural Convergence Cultural Convergence The cultural convergence approach stresses homogeneity introduced by globalization. It is when cultures are subject to many of the same global flows and tends to grow more alike. One factor is the movement of stories across multiple media platforms, such as novels becoming television shows or amusement park rides becoming film franchises.  Western and Asian Romantic Comedies Sh**ting Stars (2022) Killers (2010) Review: Dynamics of Local and Global Culture Global Flows of culture tend to move more easily around the globe than ever before, especially through non- material digital forms. There are three perspective on global cultural flows. These are differentialism, hybridization, and convergence. Cultural Differentialism - Emphasizes the fact that cultures are essentially different and are only superficially affected by global flows. - The interaction of cultures is deemed to contain the potential for “catastrophic collision”. Cultural Hybridization - approach emphasizes the integration of local and global culture(Cvetkovich and kellner, 1997). - A key concept is “globalization” or the interpenetration of the global and local resulting in unique outcomes in different geographic areas (Guilianotti and Roberson, 2007, p.133) Cultural Convergence - Culture are deemed to be radically altered by strong flows, while cultural imperialism happens when one culture impose itself on and tends to destroy at least parts of another culture. Cultural Convergence - One important critique of cultural imperialism is Jhon Tomlinson’s idea of “ deterritorialization” of culture. - Deterritorialization means that it is much more difficult to tie culture to a specific geographic point of origin. References Silva, S. da. (2020, August 7). Types of theaters in the Philippines. http://theaterfansmanila.com/7- types-of-theater-in-the- philippines/ Bell, K. (2022, September 17). cultural hybridization. Open Education Sociology Dictionary. https://sociologydictionary.org/c ultural-hybridization/ Aldama, P. K. (2008). The Contemporary World. Recto, MA: REX Bookstore. Bhabha, P. B. (n.d.). Case Study 5: Cultural Hybridity. Ppt Download. Retrieved October 4, 2022, from https://slideplayer.com/slide/132 10916/ THANK YOU!