TCW Global Media Culture PDF

Ampayon, Butuan City 8600, Philippines TCW Global Media Culture URL: www.carsu.edu.ph Globalization and Media: Creating the Global Village...

Ampayon, Butuan City 8600, Philippines TCW Global Media Culture URL: www.carsu.edu.ph Globalization and Media: Creating the Global Village by Jack Lule Topic Globalization and Media Culture History of Globalization Definition of Media Evolution of Media: Five time periods in the study of globalization and media Intended Learning Outcomes: At the end of the lesson, the learners are expected to demonstrate the following: identified ways of social media in driving global integration differentiated local and global cultural production Introduction Globalization – vague, opaque, and difficult word Global economy, international trade, growing prosperity, international travel and communication, immigration, migration, foreign films, foods, global problems. Image Source: Medium.com Introduction This chapter contends that globalization could not occur without media Media act in concert and cohort Globalization and Media: global imaginary of living in a global village (McLuhan, 1962) Image Source: Medium.com History of Globalization Late 1900s: began few decades ago, advances in media, transportation, and technology Arjun Appadurai (1996): rupture within social life. Two diacritics: media and migration Image Source: Majorel.com History of Globalization (cont.) Rise of modernity in the age of enlightenment Columbus reaching America Beginning of humanity: First Homo Sapiens set out in search for food, water, and adventure Nayan Chanda: Process that work silently for millennia without being given a name Media Plural form of medium Channel of communication The word became popular because a word is needed to talk about new social issues Phenomena were grouped together to debate about “mass media” Evolution of Media and Globalization Oral Communication Oldest and most enduring of all media Speech has practiced 200,000 years Script: less than 7,000 years Print: less than 600, years Digital Technology: less than 50 years Evolution of Media and Globalization Oral Communication Aid globalization through allowing humans to cooperate. Coordination, sharing of information about land, water, climate, weather, tools, weapons, technology. Stored and transmitted agricultural information. Development of markets, trade of goods and services. Created first civilization Sumer in Middle East: Cradle of civilization – birthplace of wheel, plow, irrigation, and writing Evolution of Media and Globalization Script First writing – allowed humans to communicate and share knowledge and ideas over much larger spaces and cross much longer times Evolution: cave paintings, petroglyphs, and hieroglyphs. Evolution of Media and Globalization The Printing Press Started the information revolution Transformed market, business, nations, schools, churches, governments, armies, and more. Two consequences: (1) preserved and standardized knowledge. (2) encouraged the challenge of political and religious authority. Evolution of Media and Globalization Electronic Media E.g. Telegraph, telephone, radio, film, and television. Telegraph: Rail travel was more efficient, corporations and business were able to exchange information. Telephone: Transmitting speech over distance was the next breakthrough. Become the world’s dominant communication device. This generation also includes radio and film. Creation of television brought together visual and aural power of film with the accessibility of radio. Evolution of Media and Globalization Digital Media Computers have revolutionize work in every industry and trade. This open up new areas and methods of research. Some of the largest companies i.e. Microsoft, Apple, Google, Facebook, and more arose in the digital era and have been instrumental to globalization. Global Imaginary and Global Village Consequence: Through media, the people of the world came to know of the world. People have need to be able to truly imagine the world – imaging themselves acting in the world – for globalization to proceed. Manfred Steger (2008) “global imaginary” – the globe itself as imagined community. Cosmopolitan: citizens of the world – feature of modern life. People imagine themselves as part of the world Global Imaginary and Global Village Benedict Anderson (1991) – origin of nations and nationalism. Questions how group of people, though spread across vast expanses of land, came to conceive themselves as a nation. Posits that these are results of imagined communities. People will neve meet face to face will all the members of the country but they can imagine themselves as one: in the minds of each lives and the image of their communities.  Marshall McLuhan (1960s): media connected the world in ways that create a d global village. The global village would bring about utopia. Draws closely by media living in universal understanding and unity.  Lewis Manford (1970) contradicts the positive effect of media in witnessing its use in capitalism, militarism, profit, and power. Later works savaged the possibility of global village railed against its implications. This brings dystopian world affecting key arenas: economic, political, and cultural. Reference Chapter is adapted from: Jack Lule (2012). Globalization and Media: Global Village of Babel. New York: Rowman and Littlefield Thank you everyone and see you in the next video lecture!