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Rhetorical Appeals in Persuasive writing: Ethos - credibility; builds trust by showing credibility. e.g. ads where doctors recommend a product Pathos - emotion; appealing to the audience's emotion. e.g. if we don't move soon, we are all going to die Logos - evidence/statistics; using logical argu...

Rhetorical Appeals in Persuasive writing: Ethos - credibility; builds trust by showing credibility. e.g. ads where doctors recommend a product Pathos - emotion; appealing to the audience's emotion. e.g. if we don't move soon, we are all going to die Logos - evidence/statistics; using logical arguments and evidence. e.g. studies show that 50%.. Kairos - urgency/time; persuades the audience that the argument is relevant to them at that precise moment. e.g. last chance to buy