Rhetoric Notes PDF

) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) The Art of Persuasion The Rhetorical Process ) ) ) ) ) ) ) ) ) Video ) ) ) ) ) ) ) ) )...

) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) The Art of Persuasion The Rhetorical Process ) ) ) ) ) ) ) ) ) Video ) ) ) ) ) ) ) ) ) WATCH THE VIDEO AND CONSIDER THE FOLLOWING: #1 #2 #3 👀 What is used to catch 🗣 What does the video 😯 How does the video try your attention at the ask you to do or to convince you? beginning of the consider? video? ) ) ) ) ) ) ) ) ) Video ) ) ) ) ) ) ) ) ) LET'S REVISIT THESE QUESTIONS #1 #2 #3 👀 What is used to catch 🗣 What does the video 😯 How does the video try your attention at the ask you to do or to convince you? beginning of the consider? video? ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) 01 Day One HOW AND WHEN DO WE USE RHETORIC? Follow along to this lesson using the notes provided ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) WHAT ARE THE MODES OF PERSUASION? ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) WHAT ARE SOME TECHNIQUES USED FOR EACH? Ethos Pathos Logos Credibility / Trust Emotions / Values Logic / Reason Branding Stories Structure of speech (opening, Confidence in Inspirational body, conclusion) delivery Quotes References to studies, statistics, Credible sources Vivid Language case studies, etc. are cited Comparisons, analogies, metaphors ) ) ) ) ) ) ) ) ) WHEN AND WHERE DO ) ) ) ) ) ) ) ) ) WE USE RHETORICAL APPEALS? 1. Politics: presidential campaigns, advertisements, call for voting 2. Advertisement and commercials (even informational campaigns) 3. Billboards and flyers 4. Argumentative essays (and other argumentative writing) 5. Debates 6. Non-profit campaigns / announcements (i.e. calls for help/action) 7. Model UN (e.g. proposals, negotiations) 8. Interviews and applications 9. Public service announcements ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) WHAT ARE SOME STRATEGIES EMPLOYED IN PUBLIC SERVICE ANNOUNCEMENTS? Hook Catchphrase Intended Audience something designed to a call to action that is the group of people catch people's easy to remember the PSA is aimed attention towards Rhymes Role-play Alliterations Age Personal Anecdote Slang Career Music Puns Location Images Exclamations Interests Facts Values ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) 02 Day 2 RHETORICAL SITUATION Speaker, Purpose, Audience, Context, and Exigence ) ) ) ) ) ) ) ) ) Speaker ) ) ) ) ) ) ) ) ) SPEAKER The speaker is the person who wrote the speech ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) PURPOSE Purpose The purpose of the rhetorical situation is to persuade the audience to think or do something ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) AUDIENCE Audience Audience refers to the listeners at a speech or the intended readership for a piece of writing ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) THINGS TO CONSIDER ) ) ) ) ) ) ) Demographic Makeup In general, will your Age audience have a Gender & Sexual favorable, unfavorable, or Orientation neutral attitude toward Religious beliefs Education level your subject, and how will Ethnicity & Nationality you know? ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) CONTEXT The context of a speech is the time, Context place, and historical setting. ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) EXIGENCE The exigence is the spark or catalyst for the speech. It is the issue or event that urged the Exigence author to speak. ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) 03 TEXT STRUCTURE Diction, Detail, Imagery, Syntax, Tone, and Organization Day 3 ) ) ) ) ) ) ) ) ) COMMON TEXT ) ) ) ) ) ) ) ) ) STRUCTURES Diction Imagery WORD CHOICE The use of words to create a mental What words does the author use to 01 convey their message? 03 picture; should appeal to the 5 senses: Taste Formal vs. Informal Touch Academic vs. Slang Smell Word Complexity Sight Etc. Sound Detail Syntax The examples, The way in which words and sentences are 02 explanations, definitions, descriptions, processes 04 placed together in the writing Sentence length, order, or complexity and/or anecdotes Rhetorical questions authors use to support Repetition of words, phrases, or ideas their arguments. ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) TONE AND ORGANIZATION TONE ORGANIZATION The attitude of a writer The way in which the toward a subject or an speech is organized to audience achieved convey the message or through the use of purpose in an effective rhetorical strategies; all way roads lead back to tone ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) MOST COMMON TYPES OF ORGANIZATIONAL PATTERNS 01 Problem-Solution 03 Cause-Effect "The problem-solution "A causal speech informs audience organizational structure...is members about causes and effects designed to focus on defining a that have already happened with problem and proposing a solution." respect to some condition, event, etc." 02 Monroe’s Motivated Sequence 04 Chronological "Monroe’s Motivated Sequence focuses on connecting to a psychological need in the "In a chronological speech, the main audience and showing them how they can points are delivered according to satisfy that need by supporting the plan or when they happened and could be policy advocated in the speech." ex - traced on a calendar or clock." 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