Purposive Communication Lecture Notes AY 2024-2025 PDF

PURPOSIVE COMMUNICATION AY 2024-2025 RISA P. ASUNCION Ed.D. Professor TOPICS Communication defined Processes, Principles and Ethics of Communication Elements of Communication LEARNING OUTCOMES Explain the principles and process of Commu...

PURPOSIVE COMMUNICATION AY 2024-2025 RISA P. ASUNCION Ed.D. Professor TOPICS Communication defined Processes, Principles and Ethics of Communication Elements of Communication LEARNING OUTCOMES Explain the principles and process of Communication and the ethical considerations in communication. Illustrate how communication skills help resolve problems, better understand new concepts, and aid in your profession and personal life. Appreciate the value of effective communication What is Communication? Communication is defined as the process of creating or sharing meaning in informal conversation, group interaction, or public speaking. It comes from the Latin word communicares meaning to share or to make ideas common. The Communication Process The Communication Process Participants are the individuals who assume the roles of senders and receivers during an interaction. a. Sender - transmits messages using verbal symbols, visual images, and non-verbal behavior b. Receiver – interprets the messages that have been conveyed to them. Messages are the verbal utterances, visual images, and non-verbal behaviors to which meaning is attributed during communication.  To understand how messages are created and received know the following: a. Meanings – are the ways participants make sense of messages. b. Symbols – are words, sounds, and actions that represents specific ideas and feelings. c. Encoding – the process of putting your thoughts and feelings into words, non-verbal cues, and images. d. Decoding – the process of interpreting another’s message. e. Form (Organization) – when the message is complex we may need to organize it in sections or in a certain order for better understanding. Context Context involves the expectations of the sender and the receiver and the common or shared understanding through the environmental signals. a. Physical context – location, environmental conditions and distances between communicators and the time of day. b. Social context – nature of the relationship between the participants. c. Historical context – background provided by previous communication episodes between the participants that influence understandings in the current encounter. d. Psychological context – moods or feelings of the participants during the communication encounter. e. Cultural context – values, attitudes, beliefs, orientations and underlying assumptions prevalent among people in a society. Channels Channels means by which a message is transmitted. Face to face communication (verbal symbols, non-verbal cues and visual images) Technologically mediated communication (non-verbal cues such as movements, touch, and gestures represented by visual symbols like emoticons  Interference Interference (Noise) any stimulus that hinders the process of communication. Kinds of Interference a. Physical – includes sights, sounds and other stimuli in the environment. b. Psychological – includes internal distractions based on thoughts, feelings, or emotional reactions to symbols c. Linguistic and cultural barriers – pertain to the language and its cultural environment. Feedback to the answer or reaction of the receiver of the message. It may be in written, spoken or acted out.  COMMUNICATION CAN BE A ONE -WAY OR TWO-WAY PROCESS One way communication- information is transferred from the sender to the receiver without any opportunity for the receiver to give feedback to the sender. Two-way communication – is an exchange of information between two parties during which the speaker and receiver both feel they have an opportunity to share information and provide feedback. Models of Communication 1. Linear Communication Model ( one-way communication) Interaction Model ( two-way communication)  9 Cs of Effective Communication Captivating Clarity Cultural sensitivity Concreteness Conciseness Courtesy Creativity Correctness Consideration Micheal Osborn 2009  Communication has ethical implications Communication is used to meet the purpose of a person: to inform, to persuade ,or to entertain Communication is guided by culture Communication Principles Communication is a process Communication can be intended Communication or unintended can be in the form of written, verbal, non- verbal and visuals Ethical Considerations in Communication References courses.lumenleraning.com Barrot, J.S. & Silpaco, P. F.(2018).Purposive Communication in the 21st Century. C&E Publishing: Quezon City. Wakat, G.S., et.al. (2017). Purposive Communication. LORIMAR Publishing Inc: Cubao, Quezon City. Verderber R.F., Verderber K.S. & Sellnow D.B (2012). COMM2 Student Edition. WADSWORTH CENSAGE Learning.