Purposive Communication AY 2024-2025

Overview of Communication

• Defined as the process of creating or sharing meaning in various contexts, including informal conversations, group interactions, and public speaking.
• Originates from the Latin word "communicares," meaning to share or make ideas common.

The Communication Process

• Participants: Involves senders and receivers who interact during communication.
  • Sender: Transmits messages through verbal, visual, and non-verbal means.
  • Receiver: Interprets the conveyed messages.
• Messages: Include verbal utterances, visual images, and non-verbal behaviors that carry meaning.

Key Concepts in the Communication Process

• Meanings: How participants interpret the messages.
• Symbols: Words, sounds, and actions representing specific ideas and feelings.
• Encoding: The process of transforming thoughts and feelings into communicable forms.
• Decoding: Interpreting the messages from others.
• Form (Organization): Structuring complex messages for better comprehension.

Context of Communication

• Physical context: Includes location, environmental conditions, and timing of the interaction.
• Social context: Relationship dynamics between participants.
• Historical context: Past interactions that influence current communication.
• Psychological context: Participants' moods and feelings affecting the exchange.
• Cultural context: Shared values, beliefs, and attitudes that shape understanding.

Channels of Communication

• Face-to-Face Communication: Involves direct verbal and non-verbal exchanges.
• Technologically Mediated Communication: Utilizes digital platforms, incorporating non-verbal cues like gestures through visual symbols (e.g., emoticons).

Interference in Communication

• Interference (Noise): Any stimulus that disrupts the communication process.
  • Physical noise: Environmental stimuli (sights and sounds).
  • Psychological noise: Internal distractions based on emotions or thoughts.
  • Linguistic and cultural barriers: Language issues and their cultural implications.

Feedback Mechanisms

• Feedback: Response from the receiver which can be verbal, written, or non-verbal.
• Types of Communication:
  • One-Way Communication: Unidirectional flow without feedback.
  • Two-Way Communication: Interactive exchange allowing both parties to share information.

Models of Communication

• Linear Communication Model: Represents one-way communication.
• Interaction Model: Illustrates two-way exchanges, emphasizing feedback and mutual influence.

9 Cs of Effective Communication

• Captivating: Engage the audience's interest.
• Clarity: Ensure the message is easily understood.
• Cultural Sensitivity: Be aware of cultural nuances.
• Concreteness: Use specific facts over vague terms.
• Conciseness: Keep messages brief and to the point.
• Courtesy: Show respect for the audience.
• Creativity: Utilize innovative ways to deliver messages.
• Correctness: Ensure accuracy in information.
• Consideration: Account for the receiver's perspective.

Ethical Considerations in Communication

• Communication serves to: inform, persuade, or entertain.
• Guided by the cultural context, highlighting the ethical dimensions of sharing information.

Principles of Communication

• Recognizes communication as a process involving multiple elements and contexts.