Communication & Globalization PDF

**COMMUNICATION & GLOBALIZATION** **The Impact of Cultural and Global Issues on communication** **Globalization -** is a popular term that describes how and why **the world continues to evolve** in the ways that it does. It refers to the "processes through which local and regional ideas products,...

**COMMUNICATION & GLOBALIZATION** **The Impact of Cultural and Global Issues on communication** **Globalization -** is a popular term that describes how and why **the world continues to evolve** in the ways that it does. It refers to the "processes through which local and regional ideas products, and practices are transformed into worldwide ideas, products and practices" (Griffin and Bone , 2014) In this digital age, these processes have made it **easier to share information, knowledge, experiences, and insights**. Through this constant exchange of thoughts, goods and services, and habits, we find ourselves relating to various local and international issues and concerns in their own homes or workplaces. **Global Issues that Impact Communication** **Survival to Nature** Survival to nature is one of global issues that many people share around. This popular slogan for environmental advocates, "**Think globally, act locally",** had become prominent in the late 1980s. This served as primer to help local farmers by patronizing our own products instead of buying imported goods, and even promote our products abroad. Also, we may notice in our food chains that we bring and adopt imported menu in our country and adjust it to the taste of local consumers, e.g. spaghetti and hamburger. **Advertisements in Media** Nowadays, many advertisements in media cater to individual preferences and attitudes Media also influence them as the industries always pay attention to consumers' aspirations and worries. Media also accommodate campaigns on issues like gender equality, respect for the elderly, employment for the disabled or "differently-abled", and understanding the refugees crisis. But it also led to its perpetuation. There are also instances that a specific TV ad focused more on the physical attributes of a female celebrity rather on her skills and virtues, such as beauty product commercials. There are also instances that a specific TV ad focused more on the physical attributes of a female celebrity rather on her skills and virtues, such as beauty product commercials. **Stereotyping, Discrimination and Ethnocentrism** **Stereotypes -** mental images or pictures that we believe on; shortcuts (positive or negative) that guide reactions **Discrimination -** the unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex. **Ethnocentrism -** tendency to see one's own culture as superior to all; this lacks cultural flexibility; (experiencing great anxiety when interacting with persons from different cultures) **Appreciating the Impact of Communication on Society and the World** **DIGITAL NATIVE -** We are now living in a digital world and we are called digital native. We have an "**instant" source of information** that we can easily access and even communicate. **A. THE CONSTANCY OF CONNECTIVITY** This is the connection using digital tools like cellular phones, tablets, and computers. **B. CONVERGENCE** By means of technology, the communication overlaps face to face communication. **C. INTERACTIVITY** There is an on-line participation anytime, anywhere. This digital world is described as how space, time and distance are no longer hindrances to retrieving and even producing information. Digital technology facilitates an expansion of our awareness, interest and advocacies. **SOCIAL MEDIA** **Various social networking sites on social media have thrived on the creativity and democracy of ideas on countless interests, experiences, and issues (Suarez, et.al., 2018).** **Social media is defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content (Kaplanand Haenlein, 2010 as cited by Suarez, et.al).**  **Module 3: COMMUNICATION IN THE MULTICULTURAL WORLD** **Cross Cultural, Intercultural And Multicultural Communication: An Introduction** **Culture** is the complex whole which includes knowledge, belief, art, morals, law, customs and habits and any capabilities acquired by man as a member of society (Taylor, 1871). It is also defined as the customary beliefs, social forms and material traits of a racial, religious or social group, or the set of shared attitudes, values, goals and practices that characterizes institution or organization (Merriam Webster Dictionary). **Co-Cultures** are composed of members of the same general culture who differ in some ethnic or sociological way from the parent culture. **Cultural relativism** on other hand is the concept that accepts other cultural groups as equal in value to one's own. It tries to understand the behavior of other groups. **Cross Cultural Communication** is the communication between people who have differences in any one of the following: styles of working, age, nationality, ethnicity, race, gender, sexual orientation, etc. It is how people belonging to different cultures communicate with each other. **Intercultural Communication** is the sending and receiving of messages across languages and cultures. It is also a negotiated understanding of meaning in human experiences across social systems and societies. When we talk of other cultures, we mean not only those who speak a language that is different from ours who live in a different country or region; we also mean those who live in the same city or region but who do not share the same social groups. **Subculture** is a smaller group within a larger culture that shares language or behavioral patterns that are different from the larger group. **Multicultural Communication** is when people from multiple backgrounds, with different ways of communication, coexist without really interacting deeply---that's a multicultural communication situation. **Local and Global Communication in multicultural settings** **Local communication** is being able to communicate (verbal and non-verbally) with the members of your local area/community. **Cultural awareness** is making proper responses to behaviors and norms exhibited by people from outside of one's own culture. It is the foundation of communication and it involves the ability of standing back from ourselves and becoming aware of our cultural values, beliefs, and perceptions. **Cultural Sensitivity Awareness** cultural sensitivity awareness we misinterpret and misunderstand other people's different deed. A misinterpretation comes when we lack awareness of our own behavioral rules and project them on others. Becoming aware of our cultural dynamics is difficult task because culture is not conscious to us. Our experiences, our values and our culture background lead us to see and do things in certain way. We have to step up from our cultural boundaries and put ourselves in multicultural environment in order to see different cultures perspective and different ways of perceiving things. **Tips Towards A Successful Multicultural Communication** 1\. **Keep an open mind**. This may sound obvious, but keeping an open mind is the most important thing you can do in relating to people of different cultures. People simply don\'t do things the same way. If, of course, someone\'s differences are destroying the work flow and group culture, that is another matter. When that isn\'t happening, an open mind is critical. **2. Have at least some knowledge of people\'s cultural backgrounds.** To be fluid and cohesive with your team, it is important to have at least a general understanding of each member\'s cultural background. This will give you valuable cues as to how your team members approach people, their definitions of respect, their boundaries and their overall sense of how human interactions should be conducted. **3. Practice active listening.** All human beings feel more comfortable, more valued, and more a part of a team if they are confident they are being heard. Give people in your organization this value by actively listening to them: make eye contact with them (or not, depending on the culture); nod and give verbal indications you are listening. You may also find it helpful to summarize and restate what someone has told you, particularly if this restatement echoes a great idea or a concern.. 4. **Watch your nonverbal communication**. Often included with the skill of active listening, nonverbal communication takes on special importance when it comes to the subject of multiculturalism. 5\. **Maintain a personal touch.** Even when faced with deadlines, financial constraints, a burdensome workload and all sorts of workplace disagreements, it is important to keep a personal touch in your interactions. **San** is the most common honorific used usually between people with the same age because this is a gender-neutral honorific. **Chan** is used when you find someone endearing. It can also be used to address babies, young children, grandparents and teenage girls. May also be used towards cute animals, lovers, close friends, any youthful woman or even between friends. **Six Considerations for Communicating Globally** 1\. **Understand cultural differences.** How will other cultures interpret your choice of words? How does your target audience perceive the roles of women, religious minorities or the military? Is enclosing your business card with a letter considered offensive? 2\. **Consider language differences**. Are you offering a version of your communications in the target audience's language? How does your communication read if the audience uses Google to translate your English version? What idioms that you may commonly use could cause consternation to someone in a different culture, or what happens when you translate a foreign idiom literally? 3**. Factor in schedule differences**. Remember that releasing an urgent communication at 1:00 p.m. in San Francisco means that it is being received at 8:00 a.m. the next day in Sydney. Planning a major event aimed at a business audience in Europe or South America can yield disappointing results if it falls in one of their most popular four-to-eight-week vacation periods. 4\. **Learn the laws.** What you may write freely in America without a second thought (e.g., criticism of a government action) could land you in prison in other countries. Even a simple action like chewing gum at a news conference can get you hauled out of the room by law enforcement.