09 Business Model (OS) (1).pdf

BUSINESS MODEL What is a Business Model? The Four Parts of a Business Model The OFFERING CUSTOMERS INFRASTRUCTURE FINANCIAL VIABILITY The BUSINESS MODEL CANVAS (BMC) The OFFERING “Value Proposition” CUSTOMERS “Customer Segments” “Channels” “Customer Relationships” INFRASTRUCTUR...

BUSINESS MODEL What is a Business Model? The Four Parts of a Business Model The OFFERING CUSTOMERS INFRASTRUCTURE FINANCIAL VIABILITY The BUSINESS MODEL CANVAS (BMC) The OFFERING “Value Proposition” CUSTOMERS “Customer Segments” “Channels” “Customer Relationships” INFRASTRUCTURE “Key Activities” “Key Resources” “Key Partners” FINANCIAL VIABILITY “Cost Structure” “Revenue Streams” https://www.businessmodelsinc.com/exponential-business-model/uber/ The CUSTOMER VALUE PROPOSITION BETTER VALUE than the COMPETITION MEASURABLE in MONETARY terms SUSTAINABLE Getting the JOB done Four Problems Experienced by Customers Lack of TIME. Lack of MONEY Lack of SKILLS Lack of ACCESS Types of CVP’s ALL-BENEFITS Approach POINTS-OFDIFFERENCE Approach RESONATINGFOCUS Approach Types of Value Propositions Good Better Best • All-benefits (focus on the product) • Points-of-difference (focus is on the competition) • Resonating-focus (focus is on the customer) Customer Segments Defining Your TARGET MARKET Types of CUSTOMER SEGMENTS MASS Market NICHE Market SEGMENTED Market DIVERSIFIED Market MULTISIDED Market