Business Model Canvas PDF

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Document Details

ResilientBiedermeier

Uploaded by ResilientBiedermeier

Zahra Hamed Alaamri

Tags

business model canvas business entrepreneurship marketing

Summary

This document is a business model canvas, outlining the 9 elements that comprise a business model (value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure). It's a template for businesses to structure their idea and strategy.

Full Transcript

**Name: Zahra Hamed Alaamri** **ID:52J2245** The 9 elements of the business model canvas 1.Value Proposition It is what distinguishes the product or service and makes customers choose it. It represents the distinctive value or benefit that the company provides to solve a problem or meet a need b...

**Name: Zahra Hamed Alaamri** **ID:52J2245** The 9 elements of the business model canvas 1.Value Proposition It is what distinguishes the product or service and makes customers choose it. It represents the distinctive value or benefit that the company provides to solve a problem or meet a need by providing innovative products, effective solutions, competitive prices, or unique features to attract customers and meet their needs in a better way than competitors, which leads to achieving sales and profits. 2.Customer Segments The specific categories of customers that the company targets with its services or products, by identifying customer demographics (age, gender, location, interests) and the target market based on their needs, because targeting the right segments helps in achieving effective marketing, and directing offers to suit the target groups 3.Channels The ways through which the company reaches its products or services to customers, by using different channels such as physical stores, electronic platforms, advertisements, and shipping, to ensure that the product reaches the largest possible number of customers in the most appropriate and effective way. 4.Customer Relationships The type of relationship that a company builds with its customers to ensure their loyalty, by providing excellent customer service, offering loyalty programs, customizing offers, and continuous communication, in order to maintain customer satisfaction, build trust, and ensure that customers return to buy again. 5 Revenue Streams The ways in which a company generates revenue from customers, through selling products, subscriptions, added services, or advertising, because identifying diverse sources of revenue increases the company\'s sustainability and reduces dependence on a single source. 6\. Key Resources The basic assets that a company needs to successfully deliver the value proposition, through resources that may be physical (equipment, locations), human (employees, experts), or intellectual (patents, intellectual property rights), because these resources are necessary to implement operations and ensure quality and continuity. 7\. Key Activities The activities and operations that a company must perform to deliver its services or products, may include production, design, marketing, distribution, and customer service, because they are necessary to provide distinctive value and maintain customer needs on an ongoing basis. 8\. Key Partnerships Collaborating with other companies to support operations or improve supply, through cooperation with suppliers, distributors, or companies that provide complementary services, because partnerships can reduce costs, expand the scope of work, or add additional value to customers. 9\. Cost Structure All costs associated with operating the business and carrying out key activities, may include fixed costs (rent, salaries), and variable costs (production costs, marketing), because understanding the cost structure helps in pricing products correctly and achieving profitability while controlling expenses.

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