What is Marketing History? PDF

What is marketing: history  4 P’s 7 C’s Perceived & Subjective Targeting Marketing Customer What is like? MIX...

What is marketing: history  4 P’s 7 C’s Perceived & Subjective Targeting Marketing Customer What is like? MIX Who? value! Marketing Plan Segmentation Positioning Organization Relationship Customer Product Communication Branding Strategic Planning Advertising Organization Consumer Vision (B2B) (B2C) Mission Consumer Behavior BCG Growth-Market - matrix Environment Why buys? Micro Macro How buys? Porter’s Five Forces PESTLE Marketing Technological & social development  Change of the production methods did not  Change of the production capacity and velocity exist  Change of the products  Change in the society before Hierarchies, relationships, wealth, industrial public services… revolution Marketing has always context and relation to the society!  Experience Service Product Commodity What is sold? 1. Production orientation about 1860-1920 Focus: Production Distribution at lowest possible costs Not many product on the market. 2. Sales orientation year 1920-1960 Focus: Distribution Communication Advertising Couple of brands on the market  Get the customer to change from product x to product y This Photo by Unknown Author is licensed under CC BY-SA  Focus: Understanding and satisfying customer needs Brands Market research Multiple choice on the market. 3. Marketing orientation year 1960-1990 4. Relationship Marketing year 1990-2010 Focus: Long lasting relationships with customers – Costs of acquiring customers 5 times more then retaining Customer loyalty Multiple choice on the market.  5. Digitalization 2010  Focus: Inbound & content marketing Customer experience Personalized marketing mix Social media and interaction Fans of brands & products World has changed…