Week 1 Introduction to Media and Information Literacy PDF

INTRODUCTION TO MEDIA AND INFORMATION LITERACY  LESSON OBJECTIVES: Demonstrates an understanding of media and information sources, and values them as part of communication tools.  LESSON OBJECTIVES: Describes how much media and information affect commun...

INTRODUCTION TO MEDIA AND INFORMATION LITERACY  LESSON OBJECTIVES: Demonstrates an understanding of media and information sources, and values them as part of communication tools.  LESSON OBJECTIVES: Describes how much media and information affect communication.  LESSON OBJECTIVES: Identifies the similarities and differences of media literacy, information literacy, and technology literacy. WHAT IS MEDIA? A physical object used to communicate messages. WHAT IS INFORMATION? A broad term that covers processed data, knowledge derived from the study, experience, instruction, signal or symbols. WHAT IS LITERACY? The ability to identify, understand, interpret, create, communicate, and compute using printed and written materials associated with varying context. MEDIA LITERACY highlights the capacity of an individual to understand the functions of media and determine the relevant use and worth of media platforms. This means that an individual knows how to use or manage media accounts or media platforms.  INFORMATION LITERACY is a transformational process in which the learner needs to find, understand, evaluate and use information in various forms to create for personal, social or global purposes.  TECHNOLOGY LITERACY is the ability of an individual, working independently and with others, to responsibly, appropriately and effectively use technology tools to access, manage, integrate, evaluate, create and communicare information.  MEDIA AND INFORMATION LITERACY Plays an important role in communication and information dissemination. Media and information will enable us to access understand and create communication in a variety of contexts in the form of accessing, understanding and creating media and information.  ACCESSING UNDERSTANDING MEDIA MEDIA AND INFORMATION INFORMATION PRODUCING MEDIA AND INFORMATION MEDIA AND INFORMATION PLAY SEVERAL ROLES 1.Act as channels of information and 2. Facilitate informed knowledge through which citizens communicate debates between with each other and make diverse social actors. informed decisions MEDIA AND INFORMATION PLAY SEVERAL ROLES 3. Provide us with much 4. Are means by which of what we learn about society learn about the the world beyond our world beyond our immediate experience. immediate experience. MEDIA AND INFORMATION PLAY SEVERAL ROLES 5. Functions as a 6. Public life and public watchdog of government scrutiny of those with in all its forms, power through exposing promoting transparency. corruption. MEDIA CONSTRUCT OUR CULTURE Our society and culture even our perception in reality is shaped by the information and images we receive via the media. MEDIA MESSAGES AFFECT OUR THOUGHTS, ATTITUDES AND ACTIONS We don’t like to admit it, but all of us are affected by advertising, news, movies, pop, music, video games and other media. MEDIA USE “THE LANGAUGE OF PERSUASION” All media messages try to persuade us to believe or do something. MEDIA CONSRUCT FANSTACY WORLDS while, fantasy can be pleasurable and entertaining, it can be harmful movie, tv shows and music videos sometimes inspire people to do things unwise, anti-social or even dangerous. NO ONE TELLS THE STORY Every media has point of view. Every good story highlights some information and leaves out the rest.  MEDIA MESSAGES CONTAIN “ T E X T S AND SUBCONTEXTS” The text is the actual words, pictures and/or sounds in a media messages. The subtext is the hidden underlying meaning of the message. MEDIA MESSAGES REFLECT THE VALUES AND VIEWPOINTS OF MEDIA MAKERS Everyone has a point of view. Our values and viewpoints influence our choice of words, sounds and images we use to communicate through media.  INDIVIDUAL CONSTRUCT THEIR OWN MEANING FROM MEDIA Media makers attempt to conveys specific messages, people receive and interpret differently. MEDIA MESSAGES CAN BE DECODED By deconstructing media, we can figure out who created the message, and why. We can identify the techniques of persuasion being used to recognize how the makers are trying to influence us.  MEDIA LITERATE YOUTH AND ADULTS ARE ACTIVE CONSUMERS OF MEDIA Many form of media-like television-seek to create passive, impulsive consumers. THANK YOU