Media and Information Literacy PDF

Media and Information data related to media use. Literacy Technology Literacy is the skill to efficiently ❖ Communication & Me...

Media and Information data related to media use. Literacy Technology Literacy is the skill to efficiently ❖ Communication & Media use technology, either Information independently or with Technology and media assistance. advancements have ❖ RESPONSIBLE USE OF MIL transformed a. Ensure Personal communication through Information Safety- various services. Avoid sharing personal Technology has details on social media. transformed b. Get Permission- Seek communication, but approval from owners over-reliance on social and people in photos or media can strain videos before sharing. personal relationships c. Think Before You Click- and expose people to Refrain from posting fake news. It's important inappropriate or rude to use communication content. tools wisely and d. Keep Your Password remember to "Think Safe- Protect your before you click." account and keep your password confidential. ❖ TYPES OF INFORMATION e. Spread Positivity- Share LITERACY uplifting and positive Media Literacy content with friends. empowers individuals to ❖ DISADVANTAGE IN USING understand how media MIL works and assess the Risk of privacy invasion. relevance and value of LESSON 1 : CHANNELS OF different media COMMUNICATION platforms. Information Literacy ❖ COMMUNICATION is the ability to using words, sounds, communicate or acquire signs, or behaviors to exchange information  and express ideas or feelings. LESSON 2 : EVOLUTION OF the exchange of MEDIA information and ❖ PRE-INDUSTRIAL AGE expression of feelings (BEFORE 1700) that leads to People discovered fire, understanding. made paper from plants, ❖ MEDIA and forged tools and The term media is weapons from various derived from the Latin metals. word medius, meaning Examples of Media: “middle.” Cave Paintings (35,000 BC) the plural of medium, Papyrus in Egypt (2,500 BC) referring to tools used to Clay Tablets in Mesopotamia facilitate communication (2,400 BC) between a sender and Acta Diurna in Rome (130 BC) receiver. Dibao in China (2nd Century) "Media" often refers to Codex in the Mayan Region (5th mass media, which Century) reaches large audiences. Wood Block Printing Press (220 You can either: AD) Passively accept ❖ INDUSTRIAL AGE (YEAR all information. 1700-1930) Actively filter and People harnessed steam select useful power, developed information. machine tools, established iron ❖ TRANSMISSION MODELS production, and (Lasswell’s Communication manufactured various Model) products, including WHO (Communicator) books using the printing SAYS WHAT (Message) press. IN WHICH CHANNEL Examples of Media: (Medium) Printing Press for Mass TO WHOM (Receiver) Production (1900) WITH WHAT EFFECT? Newspaper - The London (Effect) Gazette (1740)  Typewriter (1800) mobile devices, and Telephone (1876) wearables, leading to the Motion Picture digitalization of data. We Photography/Projection (1890) live in the Information Commercial Motion Pictures Age. (1913) Examples of Media: Motion Picture with Sound Web Browsers: Mosaic (1993), (1926) Internet Explorer (1995) Telegraph Blogs: Blogspot (1999), Punch Cards WordPress (2003) ❖ ELECTRONIC AGE (YEAR Social Networks: Friendster 1930-1980) (2002), Multiply (2003), The transistor Facebook (2004), Instagram revolutionized Microblogs: Twitter (2006), electronics, leading to Tumblr (2007) transistor radios, Video: YouTube (2005) electronic circuits, and Augmented/Virtual Reality early computers, and Video Chat: Skype (2003) improving long-distance Search Engines: Google (1996), communication. Yahoo (1995) Examples of Media: Portable Computers: Laptop Transistor Radio (1980), Netbooks (2008), Tablets Television (1941) (1993) Large Electronic Computers Smartphones: Cloud and Mainframe Computers (e.g., Android IBM 704, 1960) OHP and LCD Projectors LESSON 3 : TYPES OF MEDIA Handheld Mobile Phones ❖ PRINT MEDIA - the printed ❖ NEW/INFORMATION AGE version of news, primarily from (YEAR 1980-2000) newspaper and magazine and The Internet other publications. revolutionized ❖ Example: newspaper, newsletters, magazines, communication and banners, books, billboards and social networks. brochures Advances in ❖ BROADCAST MEDIA-the micro-electronics most convenient means to brought computers,  transmit information to the LESSON 4 : MEDIA & vast audience. INFORMATION SOURCES ❖ Example: radio, film/movie, television ❖ TYPES OF INFORMATION ❖ NEW (ONLINE MEDIA) - SOURCES these are forms of electronic ❖ PRIMARY SOURCE communication made through Original, firsthand the use of computer technology information created by such as Internet. someone directly ❖ Example: website and blogs, involved in an activity streaming audio and video, offers a closer look at the email and social media source of ideas, making it more valid and reliable. (EX. Diaries, ❖ MEDIA CONVERGENCE letters, interviews, According to photographs, and video Chakavaneh and Bogen or audio recordings) (2007), "Media ❖ SECONDARY SOURCE convergence is a theory Provides information in communications derived from multiple where every mass primary sources, often medium eventually edited or interpreted. It merges to the point discusses details where they become one originally presented in medium due to the another source. (EX. advent of new critiquing a piece of art, communication a review of a play, and an technologies." Therefore, essay on a treaty) media convergence sum ❖ TERTIARY SOURCES up as: Tertiary sources Traditional and new summarize and compile media co-exist, allowing both primary and content to flow across secondary sources. They platforms through digital list or condense code, accessible on information. (EX. various devices in a Bibliographies, unified communication dictionaries and environment. indexes.) ❖ FORMATS OF and expression, INFORMATION SOURCES including: ❖ PRINT Examples: Folk media, A print information Social gatherings, Direct source is any physically observation, Records published material, like (written, carved, oral), books or newspapers. Oral instruction/ ❖ NONPRINT A nonprint information LESSON 5: MEDIA source includes digital LANGUAGE & MEDIA or electronic materials, REPRESENTATION such as websites, videos, or audio recordings. ❖ MEDIA LANGUAGE A system of signs and symbols used to convey meanings, including written, verbal, ❖ WHERE TO FIND non-verbal, visual, and aural ❖ LIBRARY forms. provides access to reliable information and ❖ TYPES OF MEDIA resources for research. LANGUAGE ❖ INTERNET ❖ CODE a global network that lets Systems of signs that create users share information meaning, including technical worldwide. It's more codes, symbolic codes, and accessible and written codes. convenient than a Technical Codes - Techniques library. used to tell a story, including ❖ INDIGENOUS KNOWLEDGE camera angles, framing, It is unique to a specific lighting, and exposure. culture, often unwritten, Symbolic Codes - Includes and transmitted through objects, setting, body language, local channels. It and actions that convey deeper preserves and adapts meanings, such as hand culture. gestures and colors. Characteristics: Oral Written Codes - Language style tradition, Stored in and textual layout also convey memory, Face-to-face meaning. exchange, Limited to the ❖ GENRE community Derived from the French word ❖ INDIGENOUS MEDIA for 'type' or 'kind', genre is Indigenous media used crucial for understanding for cultural preservation  literature, film, television, and comments to gain more attention other art forms. and engagement. ➔ Microtargeting - People who use social media analytics to target and exploit specific individuals. ❖ CONVENTION ➔ Circular Reporting - This is when It's a common practice or information seems to come from technique used by media and multiple sources but actually information professionals to originates from just one. communicate ideas and Clickbait - False advertising knowledge. uses clickable text or CLASSIFICATION OF thumbnails to attract users and CONVENTION entice them to view content. Technical Convention - Used Propaganda -Stories created to in technical areas like the mislead audiences or promote length of TV series, films, or a biased viewpoint or political music videos. agenda. Form Convention - The Satire/Parody - It’s a parody in expected arrangement of media a mainstream journalism codes, such as video games format, known as satire due to starting with a tutorial to its content. explain gameplay mechanics. Sloppy Journalism - Reporters may publish unreliable information or unverified facts, leading to audience ❖ MEDIA misinformation. REPRESENTATION Misleading Headings - Stories Media only shows selective that aren't entirely false can be aspects of reality and often distorted with misleading or promotes specific ideals by sensationalist headlines. highlighting their benefits. Biased or Slanted News - ❖ EXAMPLES OF MEDIA Media bias is the perceived bias REPRESENTATION of journalists and news Fake News -Junk news, producers in selecting and pseudo-news, or hoax news is covering events and stories. deliberate disinformation spread via media. LESSON 6: LEGAL & ➔ How is Fake News spread? ETHICAL ISSUES ➔ Bots - They reside on social media platforms, created by skilled ❖ LEGAL programmers, and consist entirely Law is a set of universally of code. accepted rules enforced within ➔ People like YOU - Trolls exploit a specific territory or entity. posts with many likes, shares, or ❖ ETHICAL ➔ Contractual Freedom: Owners Derived from the Latin ethikos, set terms for reproduction. meaning “character,” ethics ➔ Remuneration: Users must defines how individuals should compensate the owner. interact based on moral ➔ Territoriality: Authors control obligations of right and wrong. the geographical scope of their Unlike laws, ethical behaviors work. cannot be compelled or ➔ Enforcement: Owners can act enforced. against unauthorized use. ©- This symbol indicates that a ❖ ISSUES ON work is copyrighted, warning others INTELLECTUAL of potential infringement. Copyright PROPERTY covers IP for the owner’s lifetime plus Intellectual Property (IP) 50 years after their death. includes creations like designs, Public Domain - Public inventions, and artistic works domain works have expired IP that can be considered assets. rights and can be used without Protected by law under permission. Republic Act 8293 (the Trademark: A name, word, Intellectual Property Code of slogan, or symbol that the Philippines), IP identifies a product or encompasses: organization. Copyright: An IP owner has the exclusive right to reproduce, sell, or distribute ™- Trademark their creation and can prevent ® - Registered Trademark others from doing so. Copyright includes two main Patent: A patent grants rights: exclusive rights for 20 years. To Economic Right: Allows the be patentable, an invention owner to sell or profit from the must be new, inventive, and IP. applicable. It cannot be a Moral Right: Ensures the work discovery, scientific theory, is recognized as the creator’s mathematical method, or a own. scheme for mental acts, games, Key Principle of Copyright are: or business. ➔ Exclusivity: Owners decide on Infringement: IP rights usage permissions. violations are globally ➔ No Formalities: Copyright sanctioned. In the Philippines, starts at creation without they are protected by RA 8293, formal registration. the Intellectual Property Code.  The "unholy trinity" of information deceit includes: ➔ Plagiarism: Stealing and presenting someone else’s work as your own. From the Latin plagiarus, meaning “kidnapper.” ➔ Fabrication: Creating or inventing data and reporting it as true. ➔ Falsification: Manipulating or omitting data to achieve a desired result. Your academic work, such as drawings and essays, is also considered IP.