Introduction To Media And Information Literacy PDF

Introduction to Media and Information Literacy In this fast-paced, technology- driven time, we are bombarded with various information here and there, in the convenience of a click, right in the comforts of our very own homes. Being Senior High School students, you are expected to be...

Introduction to Media and Information Literacy In this fast-paced, technology- driven time, we are bombarded with various information here and there, in the convenience of a click, right in the comforts of our very own homes. Being Senior High School students, you are expected to be literate, not just in terms of numbers and letters, but to be able to fully grasp up to what extent information may be used and distributed. The picture above depicts how each individual communicate at different levels, at different forms. Each one of us has a personal concept of communication. Communication is broadly defined as the imparting and exchanging of information or news In order to communicate, we use different medium of communication to carry out the message we want to convey. There are various outlets that we can use in order to deliver our message. Communication Medium Conversation - Person to person interaction using one’s voice as the tool to deliver the message. Public Speaking - One to many interaction using one’s voice as the tool to deliver the message to a large number of people, at any given time. Documents/ Letters/ Mails - Written messages in whatever form, usually on paper and print. Visual Art Messages - rendered in the form of paintings, drawings, photography, videos, images, and the like, that conveys specific emotion, idea or thought. Physical Medium - Physical things such as tarpaulin billboards, posters, in-package information contained in product packaging, and the Digital/ Interactive - Digital and electronic means to convey messages such as website or computer application, primarily by the use of internet. With the concept of communication defined above, how then can media affect communication? But, before we discuss further on that, we will contextualize media, as it is used in your daily lives and routine as students. Media Media is commonly synonymous with technology. So, what is Media anyway? Media - refers to various channels of communication between a person or persons and their intended audience. Television, radio, newspapers and the internet are different types of Media. One of the oldest forms of media is print. Thanks to the ever changing technology, our exposure to media is almost nonstop. Simply put, media are the things or gadgets that we use in order to convey the details of the information that we want to impart or communicate to people, and the society in general. Example if you want to notify your classmate of a meeting organized by a club you joined, how will you go about communicating the information? Whichever way, you must use a medium to communicate the information. Hence, communication and media are directly interrelated, such that media serves as a platform by which one can meaningfully express and communicate oneself. A specific media (thing/ gadget) can either be; -Source of Information -Medium of Communication, or both. Media is considered a source of information if the use of the media provides knowledge and information about something. Media used as a channel to convey information is considered a medium of communication. A media can also be simultaneously used both as a source and a medium of information Definition of key concepts Literacy- The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts. Literacy involves a continuum of learning, wherein individuals are able to achieve their goals, develop their knowledge and potential, and participate fully in their community and wider society. Media- The physical objects used to communicate with or the mass communication through physical objects such as radio, television, computers, film, etc. It also refers to any physical object used to communicate messages. Media Literacy- The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies. Information- A broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols. Information Literacy- The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats. Technology (Digital) Literacy- The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. Using these tools an individual can access, manage, integrate, evaluate, create and communicate information. Media and Information Literacy- The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens. The interrelationship of the different concepts of Media and Information Literacy Given below are situations that depict a specific literacy that an individual exhibits. Identify if it is Media Literacy, Information Literacy, Technology (Digital) Literacy, or Media and Information Literacy. Ashley, a Grade 11 student of Gintong Tubig Senior High School is proficient in using her i7 processor laptop with so much ease and comfort. In fact, she is accustomed to use it to create powerful PowerPoint presentations during graded class reporting. Technology (Digital) Literacy In order to add related literature to his Practical Research project, Donnie accesses Google Scholar, and reads through various journals and studies that may help him in his research. Information Literacy One of the Performance Task for the Midterms of the Grade 11 Jenner class of Mabuhay Senior High School is to create a short film highlighting their advocacy on Human Trafficking. The class used the Quik ™ app to edit their video Media Literacy The Grade 12- Patience class of Ms. Apolonio have registered themselves to an online portal called Edmodo, in order to connect themselves periodically, share assignments, and even collaboratively work on a project, without meeting face to face. Media Literacy Sybil constantly purchases load credits for her mobile phone in order to send emails and messages to her teacher in Media and Information Literacy. Technology (Digital) Literacy As part of the various social media activities of David, a Grade 12 HUMSS student, he periodically shares news bits from credible online sources, then tag his friends who may be interested with the information. Media and Information Literacy Mr. Dingal requires his Grade 11 students to prepare PowerPoint Presentation or other presentation tools when doing graded class reporting. Technology (Digital) Literacy In order to convey his stand on various social issues involving his peers, Marla uses her Twitter and Facebook accounts to air her sentiments and opinions. Media and Information Literacy Activity: What 2 specific media you spend the most of your time? And what role does this media play in your life as a SHS student?