01-Introduction-to-Meda-and-Information-Literacy-and-its-Evolution.pdf

INTRODUCTION TO MEDIA AND INFORMATION LITERACY AND ITS EVOLUTION MEDIA AND INFORMATION LITERACY PREPARED BY: ENGR. CHRISTIAN NEHEMIAH T. SATURE LEARNING OBJECTIVES: At the end of the lecture, the students are expected to: describe how communication is affected by media and information,...

INTRODUCTION TO MEDIA AND INFORMATION LITERACY AND ITS EVOLUTION MEDIA AND INFORMATION LITERACY PREPARED BY: ENGR. CHRISTIAN NEHEMIAH T. SATURE LEARNING OBJECTIVES: At the end of the lecture, the students are expected to: describe how communication is affected by media and information, identify the similarities and differences of media literacy, information literacy, and technology literacy, editorialize the value of being a media and information literate individual, identify characteristics /describes a responsible uses and competent producers of media and information, LEARNING OBJECTIVES: At the end of the lecture, the students are expected to: share to class media habits, lifestyles and preferences, identifies traditional media and new media and their relationships, editorializes the roles and functions of media in democratic society, and searches latest theory on information and media.  MEDIA AND INFORMATION LITERACY M E D I A A N D I N F O R M AT I O N L I T E R A C Y MEDIA AND INFORMATION LITERACY is a crucial role in communication and information dissemination. Media and information enable us to access, understand, and produce communications in a variety of contexts. exchange of information from one entity to another M E D I A A N D I N F O R M AT I O N L I T E R A C Y ACCESSING MEDIA AND INFORMATION is the use, navigation, managing, storing, and retrieval of content from various forms of media. UNDERSTANDING MEDIA AND INFORMATION is the users’ ability to read, deconstruct, and evaluate media contexts. PRODUCING MEDIA AND INFORMATION is the users’ ability to create, distribute, and publish ideas and information via media. M E D I A A N D I N F O R M AT I O N L I T E R A C Y The goal of Media and Information Literacy is to give people the power to use their right of free expression, defend their access to information, evaluate content, secure their participation in the process of governing, and to help all voices be heard. MEDIA LITERACY  it is a 21st century approach to education to access, analyze, evaluate, and create media messages of all kinds. nowadays, most people get their information through complex combinations of text, images, and sounds they receive from various types of media (e.g., television, radio, magazines, billboards, books, the Internet, etc.) it helps develop critical thinking skills and active participation in the M E D I A L I T E R AC Y media culture  When a person is media literate, they: ✓ understand how media messages create meaning, ✓ identify who created a particular media message, ✓ recognize the purpose of the content intended by the creator, ✓ Identify the tools of persuasion used, ✓ recognize bias, spins, misinformation, and lies, M E D I A L I T E R AC Y ✓ discover the untold part of the story, ✓ evaluate the message based on one’s experiences and values, ✓ create and distribute their own media messages, and ✓ advocate for change in the media system we have today.  the question is... are you a media M E D I A L I T E R AC Y literate person? M E D I A L I T E R AC Y TIME TO TAKE A QUIZ! M E D I A L I T E R AC Y READY? M E D I A L I T E R AC Y The Lion King M E D I A L I T E R AC Y Pocahontas M E D I A L I T E R AC Y Lilo & Stitch M E D I A L I T E R AC Y Moana M E D I A L I T E R AC Y Aladdin M E D I A L I T E R AC Y Beauty and the Beast M E D I A L I T E R AC Y The Little Mermaid M E D I A L I T E R AC Y Tangled M E D I A L I T E R AC Y Wreck-it Ralph M E D I A L I T E R AC Y Snow White and the Seven Dwarfs  Media construct our culture. M E D I A L I T E R A C Y: B A S I C C O N C E P T S Our society and culture – even our perception of reality – is shaped by the information and images we receive via the mostly used media at a certain point in time. A few centuries ago, our culture’s storytellers were people – family, friends, and neighbors in the community. For many people today, the most powerful storytellers are television, movies, music, video games, and the Internet. Media messages affect our thoughts, attitudes, and actions. As much as we do not want to admit it, we are affected by the power of news, movies, music, and other forms of media. Media is one powerful cultural force which is why it is such a big business.  Media use the language of persuasion. M E D I A L I T E R A C Y: B A S I C C O N C E P T S All media messages try to persuade us to believe or do something. To do this, they use the language of persuasion through flattery, repetition, fear, and humor. In news and documentary films, all claim to be telling the truth. In novels and TV series, they go to great lengths to appear realistic. Advertisements catch our attentions to buy their products. Media construct fantasy worlds. Movies, TV shows, and music videos sometimes inspire people to do things that may be unwise, anti-social, or even dangerous. Advertisements construct a fantasy world where all problems can be solved with a purchase. While these fantasies created in media can be pleasurable and entertaining, it can also be harmful. Media literacy helps people to recognize fantasy and constructively integrate it with reality.  No one tells the whole story. M E D I A L I T E R A C Y: B A S I C C O N C E P T S Every media maker has a point of view. Every good story highlights some information and leaves out the rest. Oftentimes, the effect of a media message comes not only from what is said, but from what part of the story is untold. Media messages contain texts and subtexts. Media makers feature words, pictures, and/or sounds in a media message called text. The hidden and underlying message that is subtly included is called subtext.  Media messages reflect the values and viewpoints of M E D I A L I T E R A C Y: B A S I C C O N C E P T S media makers. Everyone has their own point of view. The values and viewpoints we hold influence our choice of words, sounds, and images we use to communicate through media. This can be observed in everybody – from as young as a preschooler with their crayon drawing to a media conglomerate’s TV news broadcast. Individuals construct their own meanings from media. Although media makers attempt to convey specific messages, people receive and interpret them differently based on their prior knowledge, experiences, values, and beliefs. This means that people can create different subtexts from the same piece of media.  Media messages can be decoded. M E D I A L I T E R A C Y: B A S I C C O N C E P T S By deconstructing media, we can figure out who created the message and why. We can identify the techniques being used like present language of persuasion, the untold story, texts and subtexts, etc. Media literate youth and adults are active consumers of media. Media literacy helps people consume media with a critical eye, evaluating sources, intended purposes, persuasion techniques, and deeper meanings. INFORMATION LITERACY  it is a transformational process in which the learner needs to find, understand, evaluate, and use information in various forms for personal, social, or global purposes. it is a set of skills needed to find, retrieve, analyze, and use I N F O R M AT I O N L I T E R AC Y information. the beginning of the 21st century has been called the Information Age due to the explosion of information output and information sources.  When a person is information literate, they: ✓ recognize problems, ✓ formulate hypotheses, I N F O R M AT I O N L I T E R AC Y ✓ make good predictions, ✓ ask the important questions, ✓ locate, analyze, interpret, evaluate, and record information and ideas, ✓ assume multiple stances, ✓ apply heuristic strategies, ✓ develop complex understanding, ✓ extend understanding through creative models, and ✓ apply understanding to new problems. TECHNOLOGY LITERACY T E C H N O LO G Y L I T E R AC Y it is the ability of an individual to responsibly, appropriately, and effectively use technology tools to access, manage, integrate, evaluate, create, and communicate information.  DESCRIBE WITH TECHNOLOGY is the ability to write narrative essays, collect and analyze data to think critically, and produce publications. T E C H N O LO G Y L I T E R AC Y EXPLAIN WITH TECHNOLOGY is the ability to write expository essays, collect and analyze data to make decisions, and deliver multimedia presentations in explaining their decisions. PERSUADE WITH TECHNOLOGY is the ability to write persuasive essays, collect and analyze data to solve problems, and choose appropriate technologies to communicate their solution. EVOLUTION OF TRADITIONAL TO NEW MEDIA INSTRUCTIONS: Write down your names on a ¼ sheet of paper. The first group to submit their paper will be the first to choose their era. After choosing, prepare your 2-to-3- minute skit depicting the roles and functions of media and information in your assigned era for 10 minutes. You have the freedom to use your phones to search necessary and relevant information. RUBRICS CONTENT: ____/30 CREATIVITY: ____/20 EVOLUTION OF TRADITIONAL TO N E W M E D I A INDUSTRIAL AGE PREHISTORIC TO PRE- EVOLUTION OF TRADITIONAL TO N E W M E D I A INDUSTRIAL AGE EVOLUTION OF TRADITIONAL TO N E W M E D I A ELECTRONIC AGE EVOLUTION OF TRADITIONAL TO N E W M E D I A AGE NEW INFORMATION  ANNOUNCEMENT: Prepare for a 30-item quiz next meeting. The test types are Identification and Essay.