Reviewer In Mil PDF
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Summary
This document provides information on the basic concepts of media and communication, alongside the three cardinal sins and intellectual property rights. It discusses different forms of media, including print and broadcast. The document details the importance of responsible use of technology, ethical considerations, and the role of law.
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Reviewer in MIL Three Cardinal Sins: Media – vehicle/channel of information 1. Falsification – act of manipulating/ changing data that won’t represent Information – any facts/details that depi...
Reviewer in MIL Three Cardinal Sins: Media – vehicle/channel of information 1. Falsification – act of manipulating/ changing data that won’t represent Information – any facts/details that depict information accurately. meaning to a person 2. Fabrication – adding data that never Communication – the process of which a sender occurs. sends information to a receiver through media. 3. Plagiarism – copying and claiming works of others Things to remember: Types of plagiarism: 1. Communication fails when the media is 1. Direct – word-for-word copying absent in the communication process. 2. Mosaic – borrows phrases from 2. Receivers give feedback according to sources w/o quotation OR change some what they have received (correct or words while keeping the original false information). structure of thoughts. 3. Self – submitting your own work Media Literacy – ability to access, analyze, without the permission from possible evaluate and create media. authority. A media literate person understands what media 4. Accidental – forgets to put is appropriate (correct) and the processes of quotation marks or references how it is created. Knowing the reason why someone created a media is the basis of Media Intellectual Property – work of mind; any Literacy. creative works like inventions, literary, symbols, names, images, and designs used in Information Literacy – ability to locate and commerce. recognize when information is needed. Being an information literate person means you know how Intellectual Property Rights – a right that to: protects intellectual property to prevent others from making unauthorized use of their 1. Identify the information that you need property for a limited period. 2. Find that information 3. Evaluate the information once found In the Philippines, Republic Act No. 8293 4. Apply it to any formats protects the intellectual property rights of 5. Acknowledge the source of information by individuals, entrepreneurs, and companies. citation and putting references 1. Copyright - applies to work that is Technology Literacy – ability to responsibly recorded in some way; rights exist in use appropriate technology (for different items such as literary, artistic, tasks/problems). musical, and dramatic work as well as films, sound recordings, software, and A media and information literate person can typographical arrangements. (e.g. a interact and access information using story, song, photo, drawing) different kinds of media. 2. Patents – an IP right that gives the Ethics – came from the latin word “Ethos” creator of an invention an exclusive that defines how individuals prefer to interact right to use, sell or manufacture the with one another. invention. (e.g. telephone, fluorescent lamp) Law – rules that are accepted and enforced 3. Trademark – applies to a name, word, within a certain territory or entity. slogan, design, symbol, or another Not all things legal are ethical, and vice unique device that identifies a product versa. or organization. (e.g. Jollibee’s name, slogan, logo and mascot) Three common legal and ethical issues in Media 4. Trade secret - used for any method, and Information: formula, device, process, or any 1. Privacy breach information that gives the business a 2. Inaccurate information unique competitive advantage over its 3. Plagiarism competition. (e.g. Coca-Cola ingredients, TikTok algorithm) Cybercrime – any type of criminal activity Print Media – oldest type of media. It’s an ink- which involves a computer, network or the and-paper communication. internet. Book – oldest example of print media. It The following are examples of intellectual contains all kinds of information. property: Newspaper – a lightweight serial publication that comes out regularly. It 1. A business process has information about current 2. A website design events/general interest. 3. The name of a website Magazine – comes out monthly, tackles Other things to remember: different content for different audiences. 1. Public Domain – intellectual properties Journal – content is about a specific that are not protected by law. Anyone field of study/academic, the reason why can use a public domain work without it should be evaluated by a group of obtaining permission, but no one can experts before publication. ever own it. 2. Creative Commons - A non-profit Broadcast Media - a form of mass communication organization that provides licenses to that utilizes radio and television to transmit copyright owners to distribute their IPs messages and programs via the airspace. under several conditions. Radio – has two stations: AM (Amplitude 3. Fair Use Policy - any copying of Modulation, dominated by news programs) copyrighted material done for a limited & FM (Frequency Modulation, more on and “transformative” purpose, such as to entertainment) comment upon, criticize, or parody a Television - equipped with an electronic copyrighted work. system capable of sending images and 4. Infringement – violation of IP rights. sounds by a wire or through space. Technology Determinism - a theory by Marshall Printed media and Broadcast media are McLuhan that believes technology is a steering considered “traditional”. factor in how a society develops its structure and values. New Media – characterized by its connection with internet & digitized information. Any Ages in the evolution of media: gadgets/electronic that have internet 1. Tribal Age – acoustic space (face-to- connections are called New Media. (e.g. face communication) smartphone, laptop, computer, smart TV) 2. Age of Literacy – system of letters was - Compared to the traditional media, made; people knew how to read and write; communication is faster with New Media. used ink and papyrus paper. - Because of this, traditional media found 3. Print Age – highlighted by Johann new ways of representation in digital Gutenberg’s moving type/printing press. forms. 4. Electronic Age – different electronics were invented; Television became the Media Convergence - refers to the merging or newest media that provides what a integration of different media forms, newspaper/printed material and radio can technologies, and platforms into a single, give. unified system. 5. New Media/Information Age – key Technological convergence - involves the innovations according to James Potter: integration of various technologies into 1. Affordable personal computer a single device or platform. 2. Digitization of information Cross-platform Access - enables users to 3. The internet access content across different devices Hot media – requires little work on part of the and platforms seamlessly. viewer, like photos Indigenous Media - Owned, controlled and Cool media – requires high participation by the managed by indigenous peoples for them to viewer to get information like Television develop and produce culturally appropriate information in the languages understood by the community by utilizing indigenous materials events. Examples: Literary works of Dr. and resources, reflecting community needs and Jose Rizal, Filipino Folk Tales, interests, visions and aspirations, and Philippine Historical Records which are independent from vested interest groups. printed in the newspaper like La Solidaridad or Local Newspapers. Indigenous - Native; local; originating or produced naturally in a particular Carved Records- refer to carvings that region/locality. often illustrate the culture, tradition, and history of a certain indigenous Indigenous Knowledge - A knowledge that group. Examples: Angono Petroglyphs of is unique to a specific culture or Angono, Rizal, Ifugao Hogang / Anito society; most often it is not written tree carving down. Oral Records refer to information or Indigenous Communication - Transmission knowledge that is passed down through of information through local channels or generations orally. Oral records are forms. It is a means by which the culture stored in people’s memory. Examples: is preserved, handed down, and adapted. Riddles or Bugtong, Folk Songs, Characteristics: Superstition or Pamahiin Oral tradition of communication Oral Instruction - refer to guides, commands, or information that is Store information in memories expressed orally. Information exchange is face-to-face Information was most likely passed down through Information is contained within the oral communication in Indigenous Media while border of the community in New Media, information can now be posted on any social media platforms. Forms: Folk or Traditional Media - refers to the performing arts which can be described as the cultural symbols of the people. Characteristics: 1. They have sustained the onslaught of time. 2. They have sustained by changing with the changing times. 3. Any person is always a participant in the performance, never an audience. 4. It is spontaneous. Gathering and Social Organization – they get information through gathering and social interactions. Direct Observation - by observing, you can document activities, behavior, and physical aspects of a situation without having to depend on people’s willingness or ability to respond accurately to questions. Written records - works of literature or documents that are often aimed to preserve the knowledge of facts or