MIL Reviewer PDF

Lesson 1: Text Media and Information Script - draws much attention to itself because of Text - simple and flexible format, yet its brush-like strokes. Used powerful way to present information...

Lesson 1: Text Media and Information Script - draws much attention to itself because of Text - simple and flexible format, yet its brush-like strokes. Used powerful way to present information or sparingly and not to be used conveying ideas whether hand-written, in large body text, usually printed or displayed on screen. used in wedding invitations and other formal events. - Composed of alphabetic and (ex. Lobster, Pacifico) numeric characters used as a Decorative - caters to a wide vehicle for communication variety of emotions (celebration, horror, fear, etc.) or themes (cowboys, TEXT AS VISUAL circus, holidays, summer, kiddie, etc.) Typeface - also called as font. The style of a text. Comes in file formats such as True (ex. , Type Font (.ttf) and Open Type Font (.otf) , Types of Typeface ) Serif - connotes formality and readability. Used for the body text and gives a classic PRINCIPLES IN DESIGNING TEXT or elegant look. ELEMENTS (ex. Times New Roman, Garamond, Baskerville) Emphasis - the importance or value given to a part of the text-based Sans Serif - brings a clean content. Bold, Italicized, heavier minimalist look to the text. For clear and direct meaning weight , darkened or lightened, or of text, gives a modern look enlarged. and is used primarily in Appropriateness - how fitting or webpage design. suitable the text is used for a specific (ex. Arial, Tahoma, Verdana, audience, purpose or event. Always Calibri) take in mind the tone, style, purpose, Slab Serif - carries a solid or clarity of text. heavy look to text. Used for Proximity - how near or far are the large advertising signs. text elements from each other. If (ex. Rockwell, related, bring them closer and vice versa. Alignment - how the text is positioned in the page. Left, Right, Center, or Justified. Organization - the conscious effort to organize the different text elements in a page.  Repetition - consistency of Advertising and Marketing: elements and the unity of the entire creates visually appealing content to design. promote products or services. Contrast - creates visual interest to Education: enhance learning text elements. It is when two experiences as it help convey elements are different from each information in a more engaging other. manner. Artistic Expression - a key medium for artistic expression, Lesson 2: Visual Media and Information encompassing visual arts such as painting, photography, and graphic Visual Media - form of communication or design as it conveys emotions, expression that relies on visual elements. perspectives, and messages. Relies heavily on the reader’s ability to see and perceive things. VISUAL DESIGN ELEMENTS Types of Visual Media Photograph Line - describes a shape or outline. Charts and Graphs Shape - usually a geometric area Infographic that stands out from the space next Comics to or around it, or because of Memes differences in value, color, or texture. Value - the degree of light and dark in a design. FORMAL AND INFORMAL VISUAL Texture - the way a surface feels or MEDIA is perceived to feel. Formally produced visual media are Color - determined by its hue (name produced by formal organizations. of color), intensity (purity of the hue), and value (lightness or darkness of Informally produced visual media are hue). created for personal use. Form - a figure having volume and thickness PURPOSE OF VISUAL MEDIA VISUAL DESIGN PRINCIPLES Communication: allows complex ideas to be conveyed quickly and Consistency - is necessary, efficiently. especially in slide presentations or Entertainment: Television, film, documents that are more than one video games provide a means of page. storytelling, capturing emotions, and Center of Interest - an area that engaging audiences in immersive first attracts attention in a experiences. composition.  Balance - a feeling of visual equality Sound Recording - recording of an in shape, form, value, color etc. interview, meeting, or any sound Harmony - brings together a from the environment. composition with similar units Sound Clips / Effects - any sound Contrast - offers some change in artificially reproduced to create an value creating a visual discord in a effect in a dramatic presentation. composition. Audio Podcast - a digital audio or Directional Movement - a visual video file recording, usually part of a flow through the composition. themed series. Rhythm - a movement in which some elements recur regularly. Perspective - created through the arrangement of objects in two-dimensional space to look like they appear in real life. Lesson 3: Audio Media and Information Audio Media - any form of media that primarily involves the use of sound such as spoken words, music, or sound effects. HEARING vs LISTENING Hearing is simply the act of perceiving sound by the ear. If you are not hearing-impaired, hearing simply happens. Listening is something you consciously choose to do and requires concentration so that your brain processes meaning from words and sentences. Listening leads to learning. TYPES OF AUDIO MEDIA Radio Broadcast - live or recorded audio sent through radio waves to reach a wide audience. Music - vocal and/or instrumental sounds.