Media and Information Technology PDF

Media and Information Technology  Text Information and Media TEXT a simple and flexible format of presenting 1 information or conveying ideas whether hand- written, printed or displayed on-screen. (Source: MIL TG by CHED) any “human-readable sequence of characters’’ that 2...

Media and Information Technology  Text Information and Media TEXT a simple and flexible format of presenting 1 information or conveying ideas whether hand- written, printed or displayed on-screen. (Source: MIL TG by CHED) any “human-readable sequence of characters’’ that 2 can form intelligible words. (Rouse, 2015) Text is very powerful as well in disseminating 3 information, providing direction and giving suggestions. Text is the most common medium where information 4 is presented. It is also used to communicate a concept or an idea. Text is available in different sources whether it is formal or informal. Formal text – based materials are created and distributed by established institutions (such as publishing companies, news agencies, etc.) and go through a rigorous process of editing or evaluation and are usually governed by censorship of the state. Informal text – based materials, on the other hand, come from personal opinions or views on different issues, processes, etc. Hyperlink vs Hypertext TYPEFACE  Typeface also called as font, front style or type. It refers to the digital format representation or style of a document. usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters.  Types of Typefaces (Source: p. 120, MIL TG by CHED) SERIF Sans Serif SLAB SERIF Script Decorative This font is used for clear carries a solid or draws much attention usually used for the and direct meaning of heavy look to text. to itself because of its caters to a wide body text of books, text such as road This font can be used brush-like strokes. This variety of emotions newspapers, signage, building for large advertising must be such as celebration, magazines and directory or nutrition sign on billboards. used sparingly and not fear, horror, etc. research facts in food to be used in large or themes such as publication. Also, serif packages. Also, sans body text. This font is cowboys, circus, fonts give a classic or serif fonts give a usually used in holidays, summer, elegant look when modern look and is wedding invitation kiddie, etc. used for title or used primarily in cards or other formal heading. webpage design. events.  DESIGN PRINCIPLES AND ELEMENTS Design is not about the pictures that are placed together and arranged in a way that you want it to be. It can be made more attractive and pleasing to the eye by choosing the combination of each element. DESIGN PRINCIPLES AND ELEMENTS Emphasis Appropriateness refers to the importance refers to how or value given to a part of the text- fitting or suitable the text is used for a based content. specific audience, purpose or event. Proximity Alignment refers to how near or how refers to how the text is positioned in the page. This far are the text elements from each can be left, right, other. center or justified.  DESIGN PRINCIPLES AND ELEMENTS Organization Repetition refers to a conscious effort to organize the different concerns consistency of elements and the unity of the text elements in a page. Organization ensures that entire design. while some text elements are separated from each Repetition encourages the use of repeating some other, they are still somehow connected with the typefaces within the page. rest of the elements in the page. Contrast creates visual interest to text elements. Contrast is achieved when two elements are different from each other. VISUAL MEDIA AND INFORMATION  VISUAL MEDIA AND Purpose of visual INFORMATION Types of Visual Media Information materials, program, photography, video, applications and the like screenshots, to gain attention, that teachers and infographics, data create meaning and students use to formulate visualization (charts facilitate retention. new information to aid and graphs), comic learning through the use, strips/cartoons, analysis, evaluation, and memes, visual note production of visual taking, etc. images. Analysis in Visual Information and Media