Color Theory and Its Impact on Mood and Story - Kyle Andrew Pangan's Presentation

Color theory and its impact on mood and story. Presentation by: Kyle Andrew Pangan What is Color Theory? Color theory is the study of how colors interact and influence our emotions and perceptions. It serves as a toolbox for artists, designers, and creators, guiding them in selecting the right col...

Color theory and its impact on mood and story. Presentation by: Kyle Andrew Pangan What is Color Theory? Color theory is the study of how colors interact and influence our emotions and perceptions. It serves as a toolbox for artists, designers, and creators, guiding them in selecting the right colors for their projects. By understanding color theory, you can choose complementary colors that effectively convey the desired mood or message in your work. Visual storytelling through color Colors allow us to establish moods, tones, and themes, acting as the charismatic counterpart to light. Together, they interact to shape the visual experience. Psychologically, specific colors can be used to energize or calm a scene, influencing the audience's emotional response. Historical Use of Color Color theory has significantly influenced the use of color across various fields. Artists utilize it to develop harmonious color schemes, while designers apply it to create visually appealing products. Marketers leverage color theory to craft persuasive advertising campaigns, enhancing their effectiveness and impact. Lighting and Its Narrative Impact Lighting provides the audience with context clues about scenes and the plot of a play or musical. Unusual color changes can suggest hallucinations, dreams, or past experiences. Additionally, the areas illuminated by light direct the audience's attention, highlighting important characters or elements within a scene. High-Key Lighting High key lighting builds on the basic 3-point lighting technique. While it features increased exposure throughout the frame, the quality of that exposure is crucial. Using large soft boxes, silks, and diffusion materials ensures that the light is soft and diffused, creating a more pleasing visual effect. Low-Key Lighting Low-key lighting achieves its effect through the use of shadows and dark tones. It is characterized by the presence of deep blacks and shadows, with minimal whites and mid- tones, creating a moody and dramatic atmosphere. Low-key lighting is a film and photography style that emphasizes shadows. This effect is created by using hard light sources within the scene, resulting in a dramatic contrast between light and dark areas. Natural Lighting Natural lighting involves strategically utilizing sunlight through architectural features like windows and skylights. Unlike artificial lighting, natural light is free, significantly reducing energy costs. The sun is not stationary; it changes position throughout the day. This movement is crucial to consider when applying natural lighting, as it helps ensure that natural light effectively integrates with your home’s lighting design. Color Temperature Color temperature is a scientific measurement of a light source's color appearance when heated, ranging from warm orange tones to cool blue tones. It describes the warmth or coolness of the color emitted by the light source. Color as a Storytelling Tool "Color as a Storytelling Tool" explores how color is used in cinema to enhance storytelling through various elements of scene. By incorporating color, filmmakers add depth and layers of meaning to key scenes, effectively supporting the narrative and enriching the viewer's experience. Color Representation in Filmmaking In filmmaking, color serves as a crucial storytelling element that extends beyond the Technicolor era. Even in black and white films, color played a role in narrative differentiation; for example, silent films employed shades like blue and deep purple to visually signify daytime and nighttime. THANK YOU! REFERENCES Interaction Design Foundation. (n.d.). Color theory. Retrieved from https://www.interaction-design.org/literature/topics/color-theory GarageFarm. (n.d.). Visual storytelling through color. Retrieved from https://garagefarm.net/blog/visual-storytelling-through-color Kumar, S. (2020, September 22). History of color and color theory. Medium. Retrieved from https://medium.com/@shayanth_kumar/history-of-color-and-color-theory-1f41c5290dcd Dramatics. (n.d.). Storytelling through lighting. Retrieved from https://dramatics.org/storytelling-through-lighting/ StudioBinder. (n.d.). What is high-key lighting? Definition. Retrieved from https://www.studiobinder.com/blog/what-is-high-key- lighting-definition/ Videomaker. (n.d.). What is low-key lighting and why should you use it? Retrieved from https://www.videomaker.com/how- to/lighting/lighting-design/what-is-low-key-lighting-and-why-should-you-use-it Tekled. (n.d.). Natural lighting. Retrieved from https://tekled.co.uk/blogs/blog/lighting-type-natural Backstage. (2020, February 18). What is color temperature? Retrieved from https://www.backstage.com/magazine/article/what-is- color-temperature-75608/ Academy of Animated Art. (n.d.). Using color in visual storytelling. Retrieved from https://academyofanimatedart.com/using-color-in- visual-storytelling/