Lesson 3 Propaganda Devices Notes PDF

**LESSON 3 : DETECTING BIASES (Propaganda Devices)** **Bias** is aprejudice ora pre-conceived ideain favoroforagainstone thing,person, or group compared with another, usually in a way considered to be unfair. **Propaganda** is an information, especially a biased or misleading in nature, used to pr...

**LESSON 3 : DETECTING BIASES (Propaganda Devices)** **Bias** is aprejudice ora pre-conceived ideain favoroforagainstone thing,person, or group compared with another, usually in a way considered to be unfair. **Propaganda** is an information, especially a biased or misleading in nature, used to promote or publicize a particular political cause or point of view. PROPAGANDA TECHNIQUES: **1. BANDWAGON** - an appeal to the subject to follow the crowd - attracts more people into doing/buying something simply because everyone else is doing it too Examples: - Nine out of ten women use Creamsilk. You should, too. - Here, the world is flat. Everyone knows that. **2. TESTIMONIAL** - a quotation or endorsement which attempts to connect a well-known or respectable person with a product or ideas with the intent to better "sell" the product or ideas - relies on testimonies or statements supporting a specific product or service Examples: - "Let's show the universe how to glow up. Use Olay." - Pia Wurtzbach - "4G Antioxidant makes me feel young."- Bea Alonzo **3. NAME CALLING** - the use of abusive or derogatory names to belittle or humiliate someone. - happens when one bullies and labels another. Examples: - She is a pig. (for someone who is fat) - He is a psychopath. (for someone whom one dislikes) **4. PLAIN FOLKS APPEAL** - is the use of ordinary people to promote a product or service to show that the product or service is of appeal and value to everyone - contrasts with the use of celebrities in advertisements Example: - *Lucky Me* noodles commercial that shows an ordinary family sitting at the table having Lucky Me noodles for a breakfast. Instead of having a celebrity endorse the product, the commercial is using an ordinary family to make the commercial relatable to everyone. **5. TRANSFER** - also known as association - a technique of projecting certain positive or negative qualities of a person, ideology, or object to other things or people that make them more or less attractive Examples: - Politicians having their photographs hearing mass or praying inside a place of worship - Actors posing as dentists in a toothpaste commercial **LESSON 3 : DETECTING BIASES (Propaganda Devices)** **Bias** is aprejudice ora pre-conceived ideain favoroforagainstone thing,person, or group compared with another, usually in a way considered to be unfair. **Propaganda** is an information, especially a biased or misleading in nature, used to promote or publicize a particular political cause or point of view. PROPAGANDA TECHNIQUES: **1. BANDWAGON** - an appeal to the subject to follow the crowd - attracts more people into doing/buying something simply because everyone else is doing it too Examples: - Nine out of ten women use Creamsilk. You should, too. - Here, the world is flat. Everyone knows that. **2. TESTIMONIAL** - a quotation or endorsement which attempts to connect a well-known or respectable person with a product or ideas with the intent to better "sell" the product or ideas - relies on testimonies or statements supporting a specific product or service Examples: - "Let's show the universe how to glow up. Use Olay." - Pia Wurtzbach - "4G Antioxidant makes me feel young."- Bea Alonzo **3. NAME CALLING** - the use of abusive or derogatory names to belittle or humiliate someone. - happens when one bullies and labels another. Examples: - She is a pig. (for someone who is fat) - He is a psychopath. (for someone whom one dislikes) **4. PLAIN FOLKS APPEAL** - is the use of ordinary people to promote a product or service to show that the product or service is of appeal and value to everyone - contrasts with the use of celebrities in advertisements Example: - *Lucky Me* noodles commercial that shows an ordinary family sitting at the table having Lucky Me noodles for a breakfast. Instead of having a celebrity endorse the product, the commercial is using an ordinary family to make the commercial relatable to everyone. **5. TRANSFER** - also known as association - a technique of projecting certain positive or negative qualities of a person, ideology, or object to other things or people that make them more or less attractive Examples: - Politicians having their photographs hearing mass or praying inside a place of worship - Actors posing as dentists in a toothpaste commercial **6. FEAR APPEAL** - gets the people to buy a certain product or believe in a certain idea using fear factor - a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm Examples: - A television commercial portrays a terrible automobile accident (the fear appeal), and reminds viewers to wear their seatbelts (the fear-reducing behavior). - A pamphlet from an insurance company includes pictures of houses destroyed by floods (the fear appeal), and follows up with details about homeowners' insurance (the fear-reducing behavior) **7. CARD STACKING** - a technique where only the positive information or benefits of a product, idea, or candidate are presented, while negative information is omitted or downplayed - creates a biased perspective, making the subject appear better than it actually is Examples: - A commercial for a weight loss supplement that highlights only the success stories and impressive before-and-after photos, but ignores or downplays any side effects or failures - political candidate\'s speech that focuses solely on their achievements and plans, without mentioning any past mistakes or controversies **8. LOGICAL FALLACIES** - are arguments that sound as if they make sense, but the ideas given for the conclusion do not provide proper support - can be either illegitimate arguments or irrelevant points, and are often identified because they lack evidence that supports their claim Examples: - Candidate A is a bad choice for mayor because she didn't grow up in this town. - If you want to be healthy, you need to stop drinking coffee. I read it on a fitness blog. **9. GLITTERING GENERALITIES** - makes use of fancy words that elicit a positive response or feeling from you \-- makes you want to buy the product, try the service, or become affiliated with the brand - designed to connect with audience members by speaking to the beliefs and/or values that are dear to them - used in advertising or political campaign slogans, sayings or catchphrases Examples: - " Eat Fresh" -- Subway sandwiches - "Pasalubong ng Bayan" -- Dunkin' Donuts **6. FEAR APPEAL** - gets the people to buy a certain product or believe in a certain idea using fear factor - a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm Examples: - A television commercial portrays a terrible automobile accident (the fear appeal), and reminds viewers to wear their seatbelts (the fear-reducing behavior). - A pamphlet from an insurance company includes pictures of houses destroyed by floods (the fear appeal), and follows up with details about homeowners' insurance (the fear-reducing behavior) **7. CARD STACKING** - a technique where only the positive information or benefits of a product, idea, or candidate are presented, while negative information is omitted or downplayed - creates a biased perspective, making the subject appear better than it actually is Examples: - A commercial for a weight loss supplement that highlights only the success stories and impressive before-and-after photos, but ignores or downplays any side effects or failures - political candidate\'s speech that focuses solely on their achievements and plans, without mentioning any past mistakes or controversies **8. LOGICAL FALLACIES** - are arguments that sound as if they make sense, but the ideas given for the conclusion do not provide proper support - can be either illegitimate arguments or irrelevant points, and are often identified because they lack evidence that supports their claim Examples: - Candidate A is a bad choice for mayor because she didn't grow up in this town. - If you want to be healthy, you need to stop drinking coffee. I read it on a fitness blog. **9. GLITTERING GENERALITIES** - makes use of fancy words that elicit a positive response or feeling from you \-- makes you want to buy the product, try the service, or become affiliated with the brand - designed to connect with audience members by speaking to the beliefs and/or values that are dear to them - used in advertising or political campaign slogans, sayings or catchphrases Examples: - " Eat Fresh" -- Subway sandwiches - "Pasalubong ng Bayan" -- Dunkin' Donuts