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What is the primary function of the bandwagon technique in propaganda?
The bandwagon technique encourages individuals to participate in an action because others are doing it, creating peer pressure.
How does the testimonial technique enhance the credibility of a product?
The testimonial technique uses endorsements from well-known individuals to lend credibility and persuade others to buy the product.
What psychological impact does name-calling have on individuals?
Name-calling can belittle and humiliate individuals, often leading to emotional harm and social stigma.
Explain how the plain folks appeal differs from celebrity endorsements.
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In propaganda, what is meant by the transfer technique?
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What role does fear appeal play in persuasive messaging?
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Identify a common characteristic of all propaganda techniques mentioned.
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How can understanding propaganda techniques be beneficial for consumers?
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What is the primary objective of using fear appeal in advertising?
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How does card stacking create a biased perspective in marketing?
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Provide an example of a logical fallacy in a political argument.
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What are glittering generalities, and how are they used in advertising?
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Why is it important to recognize logical fallacies in a debate?
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Describe the role of fear-reducing behavior in fear appeal.
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What is the concept of bias in your own words?
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Explain the bandwagon propaganda technique.
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What is the risk of using card stacking in political campaigning?
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Describe the testimonial propaganda device.
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How can fear appeal be both effective and unethical in advertising?
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What is name-calling and how is it used in propaganda?
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Define plain folks appeal in the context of advertising.
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What does the transfer technique do in propaganda?
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How can the bandwagon technique affect consumer behavior?
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Provide an example of how transfer can be used in political campaigns.
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What is card stacking and how does it create a biased perspective?
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Explain the concept of logical fallacies and their significance in arguments.
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Provide an example of glittering generalities and discuss its purpose in marketing.
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How can card stacking be detrimental in political discourse?
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In what ways do logical fallacies undermine the credibility of an argument?
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Study Notes
Bias and Propaganda
- Bias is a pre-conceived notion or prejudice towards or against something, usually unfair.
- Propaganda is information, often biased or misleading, used to promote a particular political cause or viewpoint.
Propaganda Techniques
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Bandwagon: Appeals to follow the crowd, suggesting that because many people are doing something, you should too.
- Example: "Nine out of ten women use Creamsilk. You should too."
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Testimonial: Uses quotations or endorsements from well-known or respectable people to promote a product or idea.
- Example: "Let's show the universe how to glow up. Use Olay." - Pia Wurtzbach
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Name Calling: Uses abusive or derogatory terms to belittle or humiliate someone.
- Example: "She is a pig."
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Plain Folks Appeal: Promotes a product or service by using ordinary people to make it seem relatable and valuable to everyone.
- Example: Lucky Me noodle commercials featuring an ordinary family.
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Transfer: Also known as association, this technique links positive or negative qualities of a person, ideology, or object to other things or people, influencing their attractiveness.
- Example: Politicians posing for photos in places of worship.
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Fear Appeal: Uses fear to persuade someone to buy a product or accept an idea.
- Example: A commercial showing a car accident to encourage seatbelt use.
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Card Stacking: Presents only positive information about a product, idea, or candidate, while omitting or downplaying negative information.
- Example: A weight loss supplement commercial highlighting only success stories and impressive results.
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Logical Fallacies: Arguments that seem to make sense but lack evidence or provide irrelevant points.
- Example: "Candidate A is a bad choice for mayor because she didn't grow up in this town."
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Glittering Generalities: Uses catchy phrases and positive wording to evoke positive responses and associations with a product or brand.
- Examples: "Eat Fresh" – Subway sandwiches; "Pasalubong ng Bayan" – Dunkin' Donuts.
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Description
Explore the concepts of bias and propaganda in this quiz. Learn about various propaganda techniques such as bandwagon, testimonial, name-calling, and plain folks appeal, and examine their impact on perception. Test your understanding and critical thinking skills related to these important communication strategies.