Quiz No. 3: Recognizing Evaluative Word Choices and Detecting Bias Quiz

**Quiz No. 3: Recognizing Evaluative Word Choices and Detecting Bias** **Name: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Score:\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_** **Section: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Date: \_\_\_\_\_\_\_\_\_\_\_\_\_** **Encircle the le...

**Quiz No. 3: Recognizing Evaluative Word Choices and Detecting Bias** **Name: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Score:\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_** **Section: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Date: \_\_\_\_\_\_\_\_\_\_\_\_\_** **Encircle the letter of the correct answer.** **1. Which technique uses famous people to endorse a product or idea?**\ a. Name calling b. Testimonial c. Bandwagon d. Transfer **2. What is the purpose of using glittering generalities in advertising?**\ a. To confuse the audience c. To evoke positive emotions\ b. To create negative feelings d. To provide technical details **3. When an advertisement claims \"everyone is buying it,\" which technique is being used?**\ a. Appeal to fear b. Card stacking c. Bandwagon d. technical jargon **4. Which technique involves only presenting information that supports one side of an argument?**\ a. Transfer b. Card stacking c. Name calling d. Glittering generalities **5. What does the appeal to fear technique aim to do?**\ a. Calm the audience c. Scare the audience into action\ b. Make people laugh d. Provide factual details **6. When a product is linked to an unrelated positive symbol, which technique is this?**\ a. Transfer b. Testimonial c. Bandwagon d. Name calling **7. What is the effect of using powerful words in a message?**\ a. To make the audience think deeply c. To create strong emotions\ b. To confuse the audience d. To distract the audience **8. Which technique involves using derogatory language against an opponent?**\ a. Transfer b. Bandwagon c. Name calling d. Glittering generalities **9. When an advertisement uses complicated scientific terms, what is it employing?**\ a. Technical jargon b. Appeal to fear c. Transfer d. Powerful words **10. What is a common result of using card stacking in media?**\ a. Balanced information b. Biased perspective c. Emotional appeal d. Humor **11. Why might an advertiser use testimonials from satisfied customers?**\ a. To confuse the audience c. To build credibility\ b. To provide factual evidence d. To create fear **12. Which of the following is an example of glittering generalities?**\ a. \"Join the millions who trust us!\" c. \"Our prices are the lowest in town.\"\ b. \"This is the worst product ever.\" d. \"Everyone is talking about it.\" **13. Which technique can make people feel pressured to conform?**\ a. Name calling b. Bandwagon c. Transfer d. Appeal to fear **14. What is the goal of using appeal to fear in communication?**\ a. To entertain the audience c. To present balanced arguments\ b. To instill anxiety and prompt action d. To amuse the audience **15. How does card stacking affect the perception of a message?**\ a. It presents both sides equally c. It confuses the audience\ b. It highlights only the positive or negative aspects d. It uses humor to engage **16. What technique might use terms like \"state-of-the-art\" or \"cutting-edge\"?**\ a. Glittering generalities b. technical jargon c. Transfer d. Appeal to fear **17. When someone says \"This is the best thing ever,\" what technique might they be using?**\ a. Appeal to fear b. Glittering generalities c. Name calling d. Card stacking **18. Which technique relies on emotional responses rather than facts?**\ a. Technical jargon b. Glittering generalities c. Card stacking d. Testimonial **19. What does the transfer technique aim to do?**\ a. Create a feeling of exclusivity c. Provide detailed information\ b. Connect a product with a positive symbol or idea d. Scare the audience **20. When an ad says \"Don't be left out,\" which technique is being used?**\ a. Glittering generalities b. Transfer c. Bandwagon d. Appeal to fear **21. Which technique is being used when only positive aspects of a product are highlighted?**\ a. Bandwagon b. Card stacking c. Name calling d. Transfer **22. What is a potential downside of using technical jargon in advertising?**\ a. It can confuse the audience c. It creates emotional connections\ b. It makes the product sound boring d. It encourages humor **23. Which technique involves attaching negative labels to an opponent?**\ a. Testimonial b. Name calling c. Transfer d. Appeal to fear **24. Why might an advertiser use powerful words in a message?**\ a. To provide factual evidence c. To confuse the audience\ b. To evoke strong emotions d. To create humor **25. Which is an example of testimonial advertising?**\ a. Using a scientific study to prove a point c. Highlighting only the pros\ b. A celebrity endorsing a product d. Using technical terms **26. What is the main goal of using glittering generalities?**\ a. To confuse the audience c. To present detailed information\ b. To create emotional appeal d. To ridicule an opponent **27. Which technique uses fear to influence people\'s decisions?**\ a. Bandwagon b. Appeal to fear c. Transfer d. Glittering generalities **28. When are powerful words often used?**\ a. In technical instructions b. In emotional appeals c. In statistical reports d. In humorous ads **29. What is the effect of name calling in media?**\ a. It presents balanced views c. It confuses the audience\ b. It associates negative feelings with an opponent d. It creates humor **30. Which of the following best describes card stacking?**\ a. Presenting both sides of an argument c. Using emotional language\ b. Highlighting only positive aspects d. Creating humor ANSWER KEY: 1. b 2. c 3. c 4. b 5. c 6. a 7. c 8. c 9. a 10. b 11. c 12. a 13. b 14. b 15. b 16. b 17. b 18. b 19. b 20. c 21. b 22. a 23. b 24. b 25. b 26. b 27. b 28. b 29. b 30. b