LESSON-1-PART-4-MODELS-OF-COMMUNICATION.pdf

GRADE 11 ORAL COMMUNICATION | EARL URBANO COMMUNICATION MODELS NATURE AND ELEMENTS OF COMMUNICATION  MODEL OF COMMUNICATION A "model of communication" is a representation that is used to explain how people communicate with each other. There are different models of communicati...

GRADE 11 ORAL COMMUNICATION | EARL URBANO COMMUNICATION MODELS NATURE AND ELEMENTS OF COMMUNICATION  MODEL OF COMMUNICATION A "model of communication" is a representation that is used to explain how people communicate with each other. There are different models of communication, and each one shows a different side of how people communicate with one another. LINEAR MODEL OF COMMUNICATION A linear model of communication is a model that proposes communication only moves in one direction. The sender encodes a message and sends it to a receiver through a specific channel.  EXAMPLE: TELEVISION BROADCASTING Scenario: A television news anchor delivers the evening news. The anchor (sender) reads the news (message) that is transmitted via a broadcast signal (channel) to the viewers (receivers) at home. The viewers passively receive the information without providing any direct feedback to the anchor. Explanation: In this scenario, the communication is one-way, with the anchor sending a message to the audience without receiving immediate feedback, making it a clear example of the linear model.  EXAMPLE: PRINTED ADVERTISEMENTS Scenario: A company places a full-page advertisement in a newspaper promoting a new product. The company (sender) creates the advertisement (message) and distributes it through the newspaper (channel) to readers (receivers). Explanation: The readers receive the message from the advertisement, but there is no direct feedback to the company, making this a one-way communication process. INTERACTIVE MODEL OF COMMUNICATION The interactive model of communication refers to the two- way method of communication with feedback. The person who sends a message and the person who receives it play the same alternating role. INTERACTIVE MODEL OF COMMUNICATION  EXAMPLE: EMAIL EXCHANGE Scenario: A colleague emails a question about a project. The recipient replies with an answer, and the original sender may ask follow-up questions. Both parties are engaged in a back-and-forth exchange of messages. Explanation: This scenario is interactive because communication involves sending and receiving messages with responses and follow-ups. The exchange continues as both parties contribute to the conversation.  EXAMPLE: CLASSROOM Q & A Scenario: A colleague emails a question about a project. The recipient replies with an answer, and the original sender may ask follow-up questions. Both parties are engaged in a back-and-forth exchange of messages. Explanation: This scenario is interactive because communication involves sending and receiving messages with responses and follow-ups. The exchange continues as both parties contribute to the conversation. TRANSACTIONAL MODEL OF COMMUNICATION The transactional model of communication refers to the continuous exchange of information in which both the sender and the recipient are engaged and take turns communicating messages. OSGOOD- SCHRAMM MODEL OF COMMUNICATION (1954)  EXAMPLE: TEAM MEETING Scenario: In a team meeting, members discuss a project. Each person contributes ideas, listens to others, and provides feedback. The conversation flows back and forth, with participants influencing each other’s thoughts and responses. Explanation: This scenario demonstrates the transactional model because communication is continuous and reciprocal. Participants are both senders and receivers, shaping and being shaped by the ongoing dialogue.  EXAMPLE: GROUP CHAT Scenario: A group of friends is chatting in a social media group chat. They send messages back and forth, share updates, comment on each other’s posts, and provide feedback. Each person’s responses influence the conversation. Explanation: Communication is dynamic and reciprocal, with participants continuously sending and receiving messages, making it a clear example of the transactional model. THANK YOU