Lesson 1: Media And Information Literacy PDF

MEDIA AND INFORMATION LITERACY FROM PREHISTORIC AGE TO DIGITAL AGE Based on the video, 1. Have you experienced being scammed of fake news? 2. Do you agree with the phrase “Think critically, click wisely!”? 3. As a student, what are your thoughts in media and information lit...

MEDIA AND INFORMATION LITERACY FROM PREHISTORIC AGE TO DIGITAL AGE Based on the video, 1. Have you experienced being scammed of fake news? 2. Do you agree with the phrase “Think critically, click wisely!”? 3. As a student, what are your thoughts in media and information literacy?  LESSON 1 Introduction to Media and Information Literacy  What does literate mean? How information is transmitted?  Media Literacy Information Literacy Technology Literacy  Media Literacy In school, literacy has been referred to as “the ability to read and write,” but with the technological advancement in the 21st century, essential literary skills were developed.  Media Literacy Media literacy is the ability to access, analyze, evaluate, and create media. The word media refers to the different means of communication, such as television, radio, newspapers, magazines, and the Internet.  Media Literacy IMPORTANCE OF MEDIA LITERACY Media literacy is the ability to exercise critical thinking when analyzing different forms of media.  Media Literacy IMPORTANCE OF MEDIA LITERACY Through media literacy, one will be able to understand the significant role of the media in our society and how largely it influences its users.  Media Literacy Media Literacy Media literacy enables a person to skills can help become students become competent in well informed processing and using the different assessing the form forms of mass of media one uses. media simultaneously. Information Literacy Information pertains to a specific data acquired for a specific purpose. Gathering information or data depends upon the person’s need. Information Literacy For example, a high school student who is researching about the health benefits of herbs for a science project should find information about plants.  Technology Literacy Technology comes from the Greek words techne, which means systematic treatment.  Technology Literacy Technology can be defined as “the systematic application of one’s art or skill for a practical purpose.”  Technology Literacy Technology literacy is the ability to acquire relevant information and use modern- day tools to get, manage, apply, evaluate, create, and communicate information.  Technology Literacy Technology uses Technology is scientific knowledge and evident in this computer skills to modern time as develop well as in the machinery and past. equipment needed by various industries.  Technology Literacy For example, the invention of the wheel made transportation much easier. Technology Literacy “The technology that we are enjoying today is the fruit of the innovations of the past” ACTIVITY #1 DIRECTIONS: Identify the similarities and differences between Media, Information, and Technology Literacy through Venn diagram provided below. Media Literacy Technology Information Literacy Literacy DEFINING COMMUNICATION Communication is from the Latin term “communicare”, which means “to share” or “to divide out”. It may also be thought to originate from another Latin word “communis”, which means “working together”.  COMMUNICATION According to Merriam-dictionary, communication is the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else Communication is simply the act of transferring information from one place, person or group to another. ELEMENTS OF COMMUNICATION Sourc Feedback e Message Environment Channel Context Reciever Interference or Noise COMMUNICATION PROCESS THROUGH MODELS  Transmission model - the most popular is Harold Laswell’s representation of communication as an attempt to answer the question “Who says, says what, in which channel, and with what effect?”  ACTIVITY #2 DIRECTIONS: Find and interview your partner. One should ask a question, “Why is communication important?” and the other one will ask, “Why should one be literate in using media, information, or technology?”. The interviewee will write an essay with a minimum of 80 words of his/her partner in notebook.