Tourism Public Relations Lecture (TOU501) PDF

TOU501 LECTURE 1 TOURISM PUBLIC RELATION DR. BASMA WAHEID ELSHENAWI ACADEMIC YEAR: 2024/2025, SEMESTER: 1 (FALL) 1 ...

TOU501 LECTURE 1 TOURISM PUBLIC RELATION DR. BASMA WAHEID ELSHENAWI ACADEMIC YEAR: 2024/2025, SEMESTER: 1 (FALL) 1  LECTURE 1 COURSE CONTENT The concept of public relations - tourism public relations concept- the differences between public relations and advertising - tourism public relations goals - Tourism public relations function - public relations tools in tourism - aspects of public relations activities in tourism - the role of public relations in improving image - social networking sites and Public Relations - How to make a successful public relations program. ‫محتوى المقرر‬ 2  LECTURE 1 1. The concept of public relations. 2. Tourism public relations concept. 3. The differences between public relations and advertising. 4. Tourism public relations goals. 5. Tourism public relations function. 6. Public relations tools in tourism. 7. Aspects of public relations activities in tourism. 8. The role of public relations in improving image. 9. Social networking sites and Public Relations. 10.How to make a successful public relations program. 3 LECTURE 1 LECTURE 1 INTRODUCTION TO PUBLIC RELATION (PR) 4  LECTURE 1 The concept of public relations ▪ PR: is a philosophy or direction in which an organization, agency or ministry is managed so that it can assume its social responsibility. ▪ PR: The Art of using information through by persuasion and adaptation to gain public support for an activity or a goal. ▪ PR: The public relation can be defined as the strategic management of communication between an organization and its various stakeholders, including the public, employees, investors, media and other relevant parties. ▪ PR: it is a media, management and communication functions designed to serve both the organization and the public. 5  LECTURE 1 The concept of public relations ▪ Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. ▪ Its primary goals are to disseminate important company news or events, maintain a brand image, and put a positive spin on negative events to minimize their fallout. To influence their perception for the best 6  LECTURE 1 Tourism public relations Focus on: ▪ Promoting what the destination has to offer. ▪ Developing relationships with travel media. ▪ Advising travel media about the destination. ▪ Booking travel media visits. ▪ Telling the business’s story and engaging with the media to convince passengers, that the destination is a necessary location 7  LECTURE 1 Best Wishes 8