Commerce V Past Paper PDF 2024 April

## Paper / Subject Code: 23114 / Commerce V **Time:- 3.00 Hours** **Total Marks - 100** **N.B.:** 1) All questions are compulsory 2) Figures to the right indicate full marks. **Q.1. A) Select the most appropriate answer from the options given below: (any ten) (10)** 1. _____ is the oldest con...

## Paper / Subject Code: 23114 / Commerce V **Time:- 3.00 Hours** **Total Marks - 100** **N.B.:** 1) All questions are compulsory 2) Figures to the right indicate full marks. **Q.1. A) Select the most appropriate answer from the options given below: (any ten) (10)** 1. _____ is the oldest concept of marketing. - a) Product - b) Exchange - c) Production - d) Marketing 2. _____ is a factor of demographic segmentation. - a) Culture - b) Life style - c) Age - d) Education 3. _____ factors comprise of set of value and ideologies of a particular community and group of individuals. - a) Cultural - b) Social - c) Personal - d) Psychological 4. _____ developed the concept of 'Marketing Mix'. - a) Philip Kotler - b) William Stanton - c) Henry Fayol - d) James Culliton 5. Cost is one of the important _____ factors influencing pricing. - a) External - b) Environmental - c) Internal - d) Personal 6. Under brand personality, marketers make an attempt to personify a brand with _____. - a) Acts - b) Traits - c) Deeds - d) Image 7. _____ includes tools like discounts, coupons, free samples etc. used to stimulate demand. - a) Public relations - b) Sales promotion - c) Advertising - d) Supply chain Management 8. Integrated Marketing communication is a _____ approach of communication. - a) Scattered - b) Diversified - c) Unified - d) Preventive 9. In a _____ channel, two or more stages of a distribution channel are combined and managed by one firm. - a) Vertical - b) Multilevel - c) Outsourcing - d) Third Level 10. _____ has the largest Market share in the relevant product in the industry. - a) Market follower - b) Market leader - c) Market challenger - d) Market nichers 11. _____ involves designing marketing programs to arrive at desire exchange with the rural customers that satisfies their needs and wants. - a) Green marketing - b) Rural marketing - c) Digital marketing - d) Social media marketing 12. _____ is one of the major reasons for brand failure. - a) Uniqueness - b) Creative advertising - c) Imitation of products - d) Innovativeness **Q.1. B) State whether following statements are true or false: (any ten) (10)** 1) Customer satisfaction surveys is an effective technique of customer relationship management. 2) Internal records of a marketing information system help in launching new or modified products to market. 3) Data mining process does not help in developing customer loyalty. 4) Generally, at growth stage, advertising is undertaken to create awareness. 5) Under standard pricing strategy, a market may charge same price in all the markets. 6) Brand positioning gives distinctive identity to the brand. 7) Logistical packaging is same as product packaging. 8) Marketers need to develop a good image of the product in the minds of target audience. 9) Publicity is a paid form of non personal presentation of Ideas, goods and services. 10) Analytical thinking is required for effective marketing. 11) Consumer organizations are established for protecting the rights of marketers. 12) Niche marketers do not need to target big market areas. **Q.2 Answer any two of the following: (15)** a) What is Marketing? Explain its importance. b) Describe the steps in marketing research process. c) What do mean by consumer behavior? Discuss the factors affecting consumer behavior. **Q.3 Answer any two of the following: (15)** a) Discuss the stages of product life cycle. b) Explain the strategies of product positioning. c) Discuss pricing strategies that can be considered by marketers. **Q.4 Answer any two of the following: (15)** a) Discuss the traditional distribution channels in marketing. b) Explain promotion mix. Discuss the elements of promotion mix. c) What are the emerging trends in selling? **Q. 5. Answer the following questions (Any two) (15)** a) Discuss the general role of consumer organizations. b) Explain the strategies for effective rural marketing. c) What are the skills sets required for effective marketing? **Q. 6. Short Notes (Any Four) (20)** a) Strategic Marketing b) Data Mining c) Packaging d) Supply Chain Management e) Unethical Practices in Marketing f) Green Marketing **Page 1 of 6** **Page 2 of 6** **Page 3 of 6** This is a Commerce V exam paper with a variety of questions covering topics such as marketing, marketing mix, distribution channel, consumer behavior, supply chain management, and pricing strategies. It features multiple choice questions, true/false statements, and short answer questions. The exam paper is divided into sections and has a total of 100 marks.