Lesson-1_E-COMMERCE-AND-INTERNET-MARKETING.docx.pdf

E-COMMERCE AND INTERNET MARKETING Lesson 1: THE INTERNET LEARNING OUTCOMES: Describe the concept of the Internet. Demonstrate knowledge on the history of the internet and its impact in today's world. Identify the ways to access and connect to the...

E-COMMERCE AND INTERNET MARKETING Lesson 1: THE INTERNET LEARNING OUTCOMES: Describe the concept of the Internet. Demonstrate knowledge on the history of the internet and its impact in today's world. Identify the ways to access and connect to the internet Demonstrate understanding and analysis on how data travels through the Internet Discuss the difference between the Internet, Intranet, and Extranet A. The Internet Internet is defined as a worldwide network connecting to a million computers via dedicated routers and servers (Caoili-Tayuan, 2019). - End users could start sending and receiving different types of information Example: emails, text/video chat and or conferencing - most telephone companies all over the world also function as internet service providers (ISP) Telephone companies in the Philippines that also serves as an Internet Service Provider. ✔ PLDT, Inc. – largest network company, also known as Philippine Long Distance Telephone Company) ✔ SMART Communications, Inc. ✔ Digitel Mobile Philippines, Inc. – commercially known as SUN Cellular ✔ Globe Telecom – acquired BAYAN Telecommunications (BayanTel or Bayan) These telecommunication companies use high-speed fiber-optic cables to transmit data. Today, according to the 2018 Global Digital suite of reports from We Are Social and Hootsuite, there are more than 4 billion people anywhere in the world connecting to the internet for various reasons.  The essential headlines from Digital Around the World in 2018: The number of internet users in 2018 is 4.021 billion, up 7 percent year-on-year The number of social media users in 2018 is 3.196 billion, up 13 percent year-on-year The number of mobile phone users in 2018 is 5.135 billion, up 4 percent year-on-year ❖ History of the Internet The first practical schematics for the Internet would not arrive until the early 1960s when MIT's J.C.R. Licklider popularized the idea of an "Intergalactic Network" of computers. The technology continued to grow in the 1970s after scientists Robert Kahn and Vinton Cerf developed the Transmission Control Protocol and Internet Protocol, or TCP/IP, a communications model that set standards for how data could be transmitted between multiple networks.  o Robert Elliot Kahn is an American electrical engineer, who, along with Vint Cerf, invented the Transmission Control Protocol and the Internet Protocol, the fundamental communication protocols at the heart of the Internet. o Vinton Gray Cerf ForMemRS is an American Internet pioneer and is recognized as one of "the fathers of the Internet", sharing this title with TCP/IP co-inventor Bob Kahn. It started from the Advanced Research Project Agency’s Network which is called ARPANET. Established by the US Department of Defense in the 1960s for military operations Military research with collaboration or partner with business and government laboratories Then, other universities and U.S. institutions were connected that resulted in the growth of ARPANET to INTERNET For additional information, kindly access the link https://www.youtube.com/watch?v=9hIQjrMHTv4 ❖ Functions of the Internet 1. A source of Information The Internet is the transport vehicle for the information stored in files and documents on another computer. It carries together various information and services, such as electronic mail, online chat, file transfer, and the interlinked Web pages and other documents of the World Wide Web. 2. A means of Communicating a. Social Networking Sites b. Email c. Online Forums d. Online Games e. Internet telephony – audio and video calls f. Banking Applications g. Communicating with Search Engines h. Blogs and Websites 3. Marketing – a medium through which to conduct business a. Company’s website b. Electronic commerce c. Search Engine marketing d. Online advertising e. Email marketing ❖ Internet Services The information services provided by the Internet are as follows: - Internet E-mail - Web pages and environment - Chat and video conferencing - Newsgroup - File Transfer Protocol (FTP)  - Search Engine ❖ How data travels on the internet Wired and wireless transmission media are ways of transmitting data and information around the world. Data is transferred from one network to another network until such data reaches the intended destination. One of the most common schemes is Circuits switching which is utilized to build a communication network, such as the case of ordinary telephone calls. It allows communications equipment and circuits to be shared among other users. An example that uses circuit switching is the traditional dial-up connection to the net, in which a computer dials a telephone number to reach the internet provider. Example: Friend A gives Friend B a telephone call (opens a direct connection also known as the circuit). The transfer of small pieces of data across various networks is called Packet Switching. Here, data chunks or "packets" allow more efficient and faster data transfer. It is also defined as a mode of transmission in which the message is broken into smaller packets, which are sent individually, and then reassembled at the ultimate destination. Example: a 3MB file will be divided into packets, each with a packet header that includes the origin IP address, the destination IP address, the number of packets in the entire data file, and the sequence number. Types of Data Transmission o Wired transmission media ✔ refers to the transmission of data over a wire-based communication technology ✔ is used to describe any type of communication process that relies on the direct use of cables and wiring to transmit audio and visual data o Wireless transmission media ✔ is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices For better understanding, watch the video by accessing the link https://www.youtube.com/watch?v=hDHJxndSups B. The Intranet An Intranet is defined as a private network (within the organization), which incorporates the processes, protocols, and standards found on the World Wide Web. It is a private network of computers within an organization with its server and firewall. o The intranet is a system in which multiple PCs are networked to be connected. PCs in the intranet are not available to the world outside of the intranet o Usually, each company or organization has its own Intranet network and members/employees of that company can access the computers in their intranet. o Every computer on the internet is identified by a unique IP address. o Each computer in Intranet is also identified by an IP Address, which is unique among the computers in that Intranet. ❖ Uses of Intranet Providing fast and easy access to information about company policies, benefits, and updates Streamlining every day activities by making repeated tasks more feasible Making collaboration easier since information can be shared across the entire network Improving internal communication by making employee directories, company news and organizational charts readily available ❖ Benefits of intranet Improved communication, information sharing, and collaboration within a business. An increased return on investment (ROI) due to the low implementation and operating costs. The ability for human resources to manage employee records and for customer service representatives to track help requests. The use of the intranet as a testing environment for new ideas before they are implemented on the company's Internet webpage.  An improved corporate culture within a business through the use of a social intranet that is built around people and focused on enabling widespread participation and interaction. C. The Extranet An Extranet is a collaborative network that uses Internet technology to link businesses with their suppliers, customers, or businesses that share common goals.  It is a controlled private network allowing customers, partners, vendors, suppliers, and other businesses to gain information, typically about a specific company or educational institution, and do so without granting access to the organization's entire network. An extranet is often a private part of a website. It is restricted to select users through user IDs, passwords, and other authentication mechanisms on a login page. It may involve a private connection between two Intranets or may be part of a company's Intranet that is made accessible to authorized companies. An extranet can provide a valuable means of improving relations with partners, customers, and suppliers. Extranet application Paper-less transactions between customers and their suppliers. Private newsgroups that co-operating companies use to share experiences and ideas.  Collaboration with other companies in joint development projects Training programs or other educational materials that companies share Shared product catalogs accessible only to wholesalers or those “in the trade” Project management and control for companies that are part of a common work project Examples Distribution networks Franchises Government agencies Membership associations Tax firms For better comprehension, take a look at this drawing:  The intranet is shared content accessed by members within a single organization. An extranet is shared content accessed by groups through cross-enterprise boundaries. Internet is global communication accessed through the Web. For further reading and online videos: Online, W. (2015, December). Data Flow on the Internet. Retrieved June 2020, from YouTube: https://www.youtube.com/watch?v=hDHJxndSups Picolsigns. (2009, January). History of the Internet. Retrieved June 2020, from YouTube: https://www.youtube.com/watch?v=9hIQjrMHTv4 Ronina R. CAoili-Tayuan, M. V. (2019). Living in the Information Technology Era. EDSA, Quezon City: C & E Publishing, Inc. Retrieved June 2019 Rouse, M. (2016). Intranet. Retrieved June 2020, from WhatIs.com: https://whatis.techtarget.com/definition/intranet References Simon Kemp. (2018, January). Retrieved May 2020, from wearesocial.com: https://wearesocial.com/blog/2018/01/global-digital-report-2018 Technopedia. (2017, April). Extranet. Retrieved June 2020, from technopedia.com: https://www.techopedia.com/definition/2401/extranet Titus, A. (2009, February). How the Internet Works in 5 minutes. Retrieved June 2020, from YouTube. Tutorialspoint. (n.d.). Extranet Overview. Retrieved June 2020, from tutorialspoint.com: https://www.tutorialspoint.com/internet_technologies/extranet_overview.htm Tutorialspoint. (n.d.). internet Overview. Retrieved June 2020, from tutorialspoint.com: https://www.tutorialspoint.com/internet_technologies/internet_overview.htm Tutorialspoint. (n.d.). Intranet Overview. Retrieved June 2020, from tutorialspoint.com: https://www.tutorialspoint.com/internet_technologies/intranet_overview.htm