E-commerce and Internet Marketing Reviewer(1).pdf

E-commerce and Internet Marketing Reviewer Lesson 1:  E-commerce or electronic commerce is a process of buying, selling, transferring, or exchanging products, services and information via electronic networks and computers  Buyers - purchasing  Sellers - person/corporations  Produce...

E-commerce and Internet Marketing Reviewer Lesson 1:  E-commerce or electronic commerce is a process of buying, selling, transferring, or exchanging products, services and information via electronic networks and computers  Buyers - purchasing  Sellers - person/corporations  Producers - writers  Electronic Data Interchange (EDI) is the computer - to - computer exchange of business documents in a standard electronic format between business partners.  Electronic Fund Transfer (EFT) is the electronic exchange or transfer of money from one account to another.  Business to business (B2B) - one business to another  Business to customer (B2C) - direct selling  Customer to business (C2B) - customer making a product  Customer to customer (C2C) - commerce between private environment  Intranet - is a computer network system in which a specific organizational systems share information, computing services and operational systems with each other by using an Internet (IP) technology.  Internet - is a clustered system of interrelated computer network that uses a standard internet protocol (IP) or transmission control protocol (TCP) network.  Extranet - is a kind of computer network that allows the outside users to access the intranet of organization.  SEGMENTATION - Market segmentation divided your customers into groups of people with common characteristics and needs.  POSITIONING - how you align your brand and products in the target market. Advantages of E-commerce  Buying/selling a variety of goods and services from one’s home or business  Anywhere, anytime transaction  Can look for lowest cost for specific goods or services  Businesses can reach out to worldwide clients - can establish business partnerships  Order processing cost reduced  Electronic funds transfer faster  Supply chain management is simpler, faster, and cheaper using e-commerce Disadvantages of E-commerce  There is no guarantee of product quality  There are many hackers who look for opportunities, and thus an e-commerce site, service, payment gateways, all are always prone to attack. E-commerce process (STP)  Segmentation  Targeting  Positioning Lesson 2:  Digital Marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.  Reach the right audience  Digital marketing consist of branding, social media,content marketing, email marketing, video production, SEO, web design, app development, SEM.  If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique  Pay Per Click marketing is a way of using search engine advertising to generate clicks to your website  Social Media Marketing (SMM) is a form of internet marketing that utilizes social networking websites as a marketing tool.  SMM is to procedure content that users will share with their social network to help a company increase brand exposure and broaden customer reach.  a website content writer or web content writer is a person who specializes in providing relevant content for websites.  Every website has a specific target audience and requires a different type of level and content. Advantages of PPC  Fast measurable results.  Traffic is targeted.  You only pay for click.  Get on the top spoof Google’s page 1 search results instantly. Advantages/disadvantages of content writing  You can get a lot of work  You’ll get disciplined  The rates are poor  It’s ghostwriting  It’s addictive  You can practice a lot Various field in Digital Marketing  SEO ( SEARCH ENGINE OPTIMIZATION)  SMO ( SOCIAL MEDIA OPTIMIZATION)  SEM (SEARCH ENGINE MARKETING)  SMM (SOCIAL MEDIA MARKETING) Lesson 3:  Amateur - a person without formal training or professional credentials in a specific field.  Brief - a document giving essential information concerning the problem that needs solving.  Collaboration - an online community from the collaboration of any individuals.  Community - a social network of individuals who interact through a specific medium.  Crowd - a large undefined group of people made up of many online individuals.  Crowdsourcing - distributed problem-solving and production model.  Ideation - a process during which new ideas are created.  Open call - when a request is made for anyone to submit solutions to a problem.  Outsourcing - work is conducted outside of an organization by a specific defined individual or group of people.  Wiki - a simple website that can be edited in real time by a number of users. Three dominant ways in which crowdsourcing is used: 1. Product development 2. Initiatives and new business 3. Communications ideas Different approaches to managing these platforms 1. Centrally controlled 2. Community controlled Lesson 4 Actions strategy of Social Media  Go and meet users on the internet  Set up collaboration tools  Connect with your customers  Replay offline campaigns on the internet  Engage users in product testing  Engage users to buzz  Trigger the conversation  Develop an honest and viral state of mind Lesson 5:  ONLINE ADVERTSING - Is a form of promotion that uses the internet and world wide web marketing messages to attract customers.  E-mail advertising - legitimate email advertising or e-mail marketing is often known as ‘opt-in e-mail advertising’ to distinguish it from spam.  Contextual advertising - many advertising networks display graphical or text-only ads that correspond to the keywords of an internet search or the content of the page on which the ad is shown.  CPV ( Cost Per Visitor ) - is where advertisers pay for the delivery of a targeted visitor to the advertisers website.  CPA ( Cost Per Action) advertising is performance based and is common in the affiliate marketing sector of the business.