Introduction to Media and Information Literacy PDF

L1: INTRODUCTION TO MEDIA AND Information Literacy INFORMATION LITERACY Ability to recognize when information is needed and to locate, eval...

L1: INTRODUCTION TO MEDIA AND Information Literacy INFORMATION LITERACY Ability to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various formats. Communication – process of sharing and conveying Media Literacy message or information from one person to another Ability to access, analyze, evaluate, and within and across channels, context, media, and cultures communicate information in a variety of forms, including print and non-print message; ability to VERBAL COMMUNICATION An interaction in which words are used to relay synthesize and produce mediated messages. messages through speech or with the use of voice. Technology Literacy NONVERBAL COMMUNICATION Skills to responsibly use appropriate technology An interaction where behavior is used to convey and to access, synthesize, evaluate, communicate, represent meaning. and create information to solve problems and improve learning in all subject areas. How are the concepts of media information, and MEDIA AND INFORMATION LITERACY technology related to communication? Media and Information Literacy involves necessary skills that let a person interact using different media platforms and get access to information around the globe These should be learned because we are now living in Information – process data and/ or knowledge derived the information age when the media have a significant from study, experience, instruction, signals, or symbols. role in our society towards disseminating information, connecting people, and acting as an agent of change in Media – “channels” or ways we use to transmit or our society. communicate messages; communication tools. Technology – application of scientific knowledge to the practical aims of human life or to change and manipulate L2: THE EVOLUTION OF MEDIA: the human environment. TRADITIONAL TO NEW MEDIA Media – channels or ways we use to transmit or WHAT, HOW WHAT CAN? communicate messages; communication tools. Information - What do we communicate? Why is Media IMPORTANT? Media fulfills several roles in society, including the ff: Media - Entertaining and providing an outlet for - How do we communicate? imagination - Education and informing Technology - Servig as a public forum for discussion of - What can we use to communicate better? important issues - Acting as watchdog for government, business, and other institutions How does media information, and technology affect EVOLUTION OF MEDIA communication? 1. PRE–INDUSTRIAL AGE (Before 1700s) LITERACY – the ability to identify, understand, interpret, 2. INDUSTRIAL AGE (1700s – 1930s) create, communicate, and compute using printed and 3. ELECTRONIC AGE (1930s – 1980s) written materials associated with varying context. 4. INFORMATION AGE (Mid 1900s – 2000s) 1). PRE–INDUSTRIAL AGE (Before 1700’s) Blogs - Blogspot (1999), LiveJournal (1999), People discovered fire, developed paper from plants, Wordpress (2003) and forged weapons and tools with stone, bronze, Social Media copper and iron. - Friendster (2002), Multiply (2003), Cave Paintings Facebook (2004) - Pictographs: a pictoriall symbol for a word or Microblogs phrase. - Twitter (2006), Tumblr (2007) - Petroglyphs: rock carvings (rock paintings are Video called pictographs) made by pecking directly - YouTube (2005) on the rock surface using a stone chisel and Video Chat a hammerstone. - Skype (2003), Google Hangouts (2013) Search Engines Clay Tablet - Google (1996), Yahoo (1995) Papyrus in Egypt (2500 BC) Portable Computers Acta Diurna in Rome (1350 BC) - Laptops (1980), Tablets (1993), Dibao in China (2nd Centrury) Netbooks (2008), Smartphones (2011) Codex in the Mayan region (5th century) Wearable Techhnology Printing Press using Wood Blocks (220 AD) - Earphones, Headphones, Airpods, VR Cloud & Big Data - Google Drive, iCloud, OneDrive 2). INDUSTRIAL AGE (1700’s – 1930’s) People used the power of steam, developed machine tools, established iron production, and the manufacturing various products. L3: TYPES OF MEDIA Printing press for mass production (1600’s) 1). PRINT MEDIA Newspaper - The London Gazette (1665) Any mass communication. which has been printed, such Typewriter (1800) as newspapers and magazines. Telegraph (1840) ( KINDS OF PRINT MEDIA ) Telephone (1876) Text Media – a simple and flexible format for Motion picture photography / projection (1890) conveying ideas, whether handwritten or printed. Motion picture with sound (1894) Visual Media – pictures, photos, images, and graphics used to channel communication using 3). ELECTRONIC AGE (1930’s – 1980’s) sense of sight. The electronic age started when people utilized the 1. Book – Reading material that can be either be power of electricity that made electronic devices like fictional or non-fictional. transistor radio and television work. 2. Newspaper – contains a wide range of articles which Transistor Radio (early to mid 1950’s) appear on the different sections, such as news, Television (1941) business, lifestyle, sports, and entertainment sections. Personal Computers (late 1960’s) OHP/LCD Projectors (late 1950’s & 1960’s) - Broadsheet newspaper - Tabloid: is pegged for those who prefer reading 4). INFORMATION AGE (mid 1900’s – 2000’s) condensed news and entertainment articles that uses informal language. The internet paved the way for faster communication and the creation of social network. - Magazine: It contains articles on various topics depending on the subject or area the magazine Web browsers covers. - Mosaic (1993), Internet Explorer (1995) 2). BROADCAST MEDIA Is a type of mass media that delivers content to a large audience through electronic signal. ( KINDS OF BROADCAST MEDIA ) Audio Media – uses audio or voice recording as a medium in the delivery of information to appeal to auditory sense. Multimedia – concerned with computer-controlled integration of different media types where every information can be stored, communicated, and handled digitally. 3). NEW MEDIA Term used to integrate the different technologies emerging on one digital platform to organize and distribute content. Examples: Websites, Digital Communities, Social Media, Mobile apps, Virtual and Immersive Environments. MEDIA CONVERGENCE The merging of different equipment and tools for producing and distributing news through digitalization and computer networking LEGAL, ETHIC, AND SOCIETAL ISSUES A spam mail – is a form of commercial advertising which companies send in bulk through e-mail to IN MEDIA AND INFORMATION prospective customers. A chain mail – refers to an e-mail which requires the Fair use Guidelines receiver to send the same message to another person. Fair use – refers to the copying of copyrighted 5. Ask a permission before sharing someone’s material, with the purpose of using it for a review, personal post, photo, and video on social media. commentary, critic, or parody without the need to ask permission from the copyright owner. 6. Personal photos or videos should not be tampered out of fun or parody or disseminated in Parody – refers to a work which ridicules another in public. a funny, inoffensive, and no derogatory manner. ( e.g. Meme ) Digital Divide – refers to the economic, educational, and social inequalities experienced by those who cannot Intellectual Property – pertains to the output of a afford to have computer and internet access. person’s intellectual pursuit. Virtual Self – pertains to one’s representation in the Copyright – a copyrighted material is protected by virtual world, which exists online and is only available law and cannot just be used and reproduced without once a person is connected to the internet. permission. Avatar: pertains to something which is associated Patent – pertains to an exclusive right granted to an with nonvisual ideas. invention. Emoji: originated in Japan. Moji in Nihonggo Trademark – refers to a specific sign associated means “character”. with a particular brand of goods or services. 😁☹️) Emojis or emoticons are smileys which Plagiarism – is a form of stealing because the represents an emotion or idea. ( e.g: person involved did not acknowledge the original owner of the work and claimed the material as his own. DANGERS OF THE INTERNET 1). Internet & Computer Addiction Etiquette – means that the person has proper decorum - Addiction: refers to the condition in which a and behaves according to what the society dictates to be person seems to have lost control over an action right. or behavior. NETIQUETTE 2). Vulnerability to Online Crimes Netiquette denotes the proper attitude that one should - Cyberbullying: is an act which harm is done observe when communicating online. when the bully tells something offensive to someone and then post or share it using social Guidelines to remember as an Internet user with media. netiquette: 1. Observe politeness when responding to or sending a message. 2. When you receive a message, reply urgently. 3. Review first the intended message before sending it so that you can be sure that it is the exact message that you want to convey. 4. Do not send spam or chain message to your list of contacts MEDIA AND INFORMATION SOURCES TRENDS IN DIGITAL TECHNOLOGY Sources of Information For History and 1). Haptics Technology Sciences Is a feedback technology (using computer applications) that takes INDIGENOUS SCIENCES advantage of the user’s sense of a material is indigenous when it exist naturally in a touch by applying force, vibrations particular region or environment. and/or motions to the user. ORAL TRADITION Simple haptic is used in game controllers, joysticks and is a form of narration where in the elders recount steering wheels and is becoming more common in their culture to their children and grandchildren Smartphones. through legends, folktales, epics, mythologies, and folk songs. 2). Voice and Tone Recognition - Epic – tells a heroic adventure of a main Can be used to confirm a person's identity, detect a character that sometimes possesses person's health or emotional state. extraordinary powers. This technology will open new opportunities in security - Mythology – this is the story similar with a and healthcare - with mobile applications. legend and folktale but it focuses more on creation. 3). Eye Tracking Technology Eye tracking technology measures eye positions and movements which 1). Primary Sources are analyzed through computer are original materials such as artifacts, documents, applications. recordings, and others sources of information that were produces during a particular period in history. Future laptops, smartphones and tablets could contain thousands of tiny imaging sensors 2). Secondary Sources built into the display screen. Secondary sources of information are documents made after an event has taken place. Eye tracking technology could have many possible applications, including: LIBRARIES - Bibliotheque Nationale de France Law enforcement – lie detection - Bibleotica Nacional de Filipinas (1st name) Airport security – identifying suspicious behavior, (2nd name: National Library of the Philippine ( e.g. to catch terrorists before they strike ) Islands ) Retail – recording, monitoring and analyzing consumer (3rd name: National Library of the Philippines) behavior to ‘tailor’ marketing to individuals Safety – alerting and awakening a drowsy or distracted MUSEUMS driver would save many lives - Louvre Museum (Musee de Louvre) Health care – assisting people with disabilities or - National Air and Space Museum (NASM) paralysis to communicate (laptop) and improve mobility - The Ayala Museum (electric wheelchair) - The Mind Museum Human-computer interaction – using screen icons and a blink here or a gaze there. Say goodbye to the INTERVIEWS mouse and keyboard. ARCHIVES BLOGS – is similar to an editorial column where 4). Wearable Techology the editor expresses his opinion about certain Wearable technology is any technology issues. that is designed to be used while worn. Common types of wearable technology include: smartwatches and smart glasses 1). Which of the following describes the capacity to read and 8). Which are the necessary skills that let a person interact write associated with the knowledge to determine, using different kinds of media and access information around comprehend, explain, generate, communicate, and calculate the globe? using printed materials? a. Media and Information Literacy a. Media b. Computer and Technology Literacy b. Literacy c. Information and Technology Literacy c. Computer d. Information and Communication Literacy d. Information 9). What electronic machine is used to store and work with a 2). Which of the following is a tool or platform used to convey large amount of information? information or means of communication? a. Media a. Media b. Internet b. Literacy c. Computer c. Computer d. Technology d. Information 10). What do you call the globally connected network system 3). What do you call the knowledge acquired from someone or that uses TCP/IP to transmit data via various types of media? something? a. Media a. Media b. Internet b. Literacy c. Computer c. Computer d. Technology d. Information 11). What do you call the present time when technological 4). Which of these is characterized by an individual’s ability to advancement is inevitable, and access to information is easy understand the functions of media and determine the relevant with the aid of technology? use and worth of media platforms? a. Industrial Age a. Media Literacy b. Electronic Age b. Computer Literacy c. Prehistoric Age c. Technology Literacy d. New Information Age d. Information Literacy 12). Which of the following is not a form of social media? 5). Which of the following describes an individual who knows a. Twitter how to manipulate technology independently or with the b. Google assistance of others in using the technology efficiently and c. Facebook suitably? d. Instagram a. Media Literate b. Computer Literate 13). What do you call a person who has gained many c. Technology Literate subscribers and followers, and is being paid by YouTube d. Information Literate through advertisements and commercials placed in their Vlogs or Youtube? 6). Which of the following refers to the ability to transmit a. Netizen communication or acquiring data or facts that relate to the use b. Blogger of media information? c. Media Influencer a. Media Literacy d. Internet Sensation b. Computer Literacy c. Technology Literacy 14). Which of the following statements is NOT true about the d. Information Literacy communication today? a. We now have access to fast and easy form of 7). What do you call the equipment or method that is useful to communication services people’s daily activities? b. Communication in the modern period is susceptible to a. Media media and information b. Internet c. Social media forms of communication always c. Computer have a positive effect to a person in terms of d. Technology personal relationship  d. Media users and contributors must be mindful in taking advantage on the use of communication technology in appropriate ways 15).”Media and Information Literacy are important skills that we need to develop for us to take advantage of the use and benefits of technology in the modern society” The statement is _______. a. Belief b. Factual c. Opinion d. Fallacious