Introduction to Media and Information Literacy

Information Literacy

• Ability to recognize when information is needed and locate, evaluate, effectively use, and communicate it.
• Involves various formats of information, including media, digital, and print.

Communication

• Defined as the process of sharing and expressing messages from one person to another.
• Can occur across different channels, contexts, and cultures.

Media Literacy

• Refers to accessing, analyzing, evaluating, and communicating information in diverse formats.
• Encompasses both print and non-print messages.

Verbal Communication

• Involves the interaction where spoken words relay messages.

Nonverbal Communication

• Utilizes behavior and actions to convey meaning.

Technology Literacy

• Refers to skills needed to use technology responsibly for accessing, synthesizing, evaluating, and communicating information.
• Important for problem-solving and enhancing learning across subjects.

Media and Information Literacy

• Combines skills needed to interact with multiple media platforms and access global information.
• Essential due to the significant role of media in modern society as information disseminators and connectors.

Definition of Key Concepts

• Information: Process of deriving knowledge from data through study and experience.
• Media: Channels or tools used for transmitting or communicating messages.
• Technology: Application of scientific knowledge aimed at improving human life and modifying the environment.

Importance of Media

• Media entertains and serves as an outlet for imagination.
• Acts as an educator and provider of information.
• Functions as a public forum for critical discussions.
• Serves as a watchdog, overseeing government and institutions.

Evolution of Media

• Pre-Industrial Age (Before 1700s): Early forms of communication and information exchange.
• Industrial Age (1700s – 1930s): Advancements in print and mass media.
• Electronic Age (1930s – 1980s): Rise of radio and television as primary media forms.
• Information Age (Mid 1900s – 2000s): Emergence of the internet and digital communication.

Blogs as New Media

• Significant rise in blogging platforms like Blogspot and LiveJournal established in 1999.

This quiz focuses on the fundamental concepts of media and information literacy. It aims to enhance your ability to recognize the need for information and develop skills to locate, evaluate, and effectively communicate that information in various formats.