L1-Introduction-to-Media-and-Information-Literacy-24.pdf

Welcome to HCO 121 Class! SLIDESMANIA.COM Activity Time! SLIDESMANIA.COM  Introduction to Media and Information Literacy SLIDESMANIA.COM  Lesson Targets:...

Welcome to HCO 121 Class! SLIDESMANIA.COM Activity Time! SLIDESMANIA.COM  Introduction to Media and Information Literacy SLIDESMANIA.COM  Lesson Targets: ▌ Explain what media and information literacy is; ▌ Identify the history of communication; ▌ Describe the components of information literacy, and; ▌ Enumerate the ethical uses of information. SLIDESMANIA.COMSLIDESMANIA.COM  Communication Media and Information SLIDESMANIA.COM  Communication Comes from the Latin word communicare, which means "to make common" or "to share.“ Thought to originate from another Latin word communis, which means "working together." SLIDESMANIA.COM  Communication ▌ Is the act of exchanging information between people using a method. This information might include ideas, opinions, thoughts, and feelings. It could be in speech, writing, graphical representations signs, signals, and behavior. ▌ Whether it is through verbal or nonverbal, or in this day and age, digital, humans are creatures of expression. People communicate to be more closely integrated with and to the society they belong to. SLIDESMANIA.COMSLIDESMANIA.COM  Communication Process Seven Elements of the communication process: 1. Sender – The Communicator or sender is the person who starts the conversation and already has ideas about what he intends to share with others. Ccc 2. Encoding – During the encoding process, the sender starts with certain words or non-verbal methods such as symbols, signs, or body gestures, in order to break down the information and turn it into a message. 3. Message- The sender obtains the message he wants to convey. The organized message can come in different forms –written, oral, symbolic, or non-verbal such as body gestures, silence sighs, sounds, or any SLIDESMANIA.COM other signal that may trigger the response of the Receiver.  4. Communication channel – The sender selects the medium or method to relay the message to the Receiver. This must be chosen carefully to make the message effective and correctly understood. 5. Receiver - The person for whom the message is addressed to 4 receive to or is the one who is intended to Receiver. He tries to grasp the meaning of the receive information in the best possible manner. 6. Decoding – This is the process in which the Receiver interprets the message of the sender and tries to comprehend or understand it as much as possible. 7. Feedback – This is the final step of the process that guarantees the message has been received and understood by the Receiver in the same way the Sender meant for it to be comprehended. SLIDESMANIA.COM  ELEMENTS and PROCESS OF COMMUNICATION Message Encoding Decoding Channel Feedback Context Sender Receiver Barrier  Models of Communication Transmission Models Communication as a linear, one-way process in which a sender intentionally transmits a message to a receiver. ○ Lasswell Model ○ Shannon - Weaver Model ○ Westley and McClean Model SLIDESMANIA.COM  LASSWELL MODEL Says In Which With what Who Channel To Whom effect? What COMMUNICATOR RECEIVER MESSAGE MEDIUM EFFECT Attempts to answer the question 'Who says what to whom, through what medium, and with what effect?' SLIDESMANIA.COM  SHANNON-WEAVER MODEL Known as the mother of all communication models Lacks feedback SLIDESMANIA.COM  WESTLEY AND MACLEAN MODEL X = event | information A = source | advocate B = receiver | audience C = channel | gatekeeper F = feedback Can be observed in mass media/mass communication SLIDESMANIA.COM  Models of Communication Reception Models Show communication as an open process, which means that messages sent and received are open to various interpretations based on context and the culture of the receiver. ○ Schramm Model ○ Berlo Model SLIDESMANIA.COM  SCHRAMM MODEL It is an updated version of the Shannon-Weaver It includes two new elements: the feedback and SLIDESMANIA.COM the field of experience.  BERLO MODEL Factors that affect how communicators are influenced when they send and receive a message SLIDESMANIA.COM  You have probably observed two distinct elements that are intrinsically interconnected with the concept of communication - media and information. SLIDESMANIA.COM  Media Combination of physical objects used to communicate or mass communication through physical objects such as radio, television, computers, or film etc. (UNESCO, 2011) Information Broad term that can cover data, knowledge derived from study, experience, or instruction, signals or symbols (UNESCO, 2011) Literacy Ability to identify, understand, interpret, create, communicate, and compute using printed and written SLIDESMANIA.COM materials associated with varying contexts (UNESCO, 2011)  Media Literacy This involves understanding and using mass media in either an assertive or non-assertive way, including an informed and critical understanding of media, what techniques they employ and their effects. The ability to read, analyze, evaluate, and produce communication in a variety of media forms, e.g. television, print, radio, computers. Another understanding of the term is the ability to decode, analyze, evaluate, and produce communication in a variety of forms. SLIDESMANIA.COM  Information Literacy Refers to the ability to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in various formats. SLIDESMANIA.COM  Technology (Digital) Literacy This is the ability to use digital technology, communication tools, or networks to locate, evaluate, use, and create information. It also refers to the ability to understand and use information in multiple formats from a wide range of sources when it is presented via computers and to a person's ability to perform tasks effectively in a digital environment. Digital literacy includes the ability to read and interpret media, to reproduce data and images through digital manipulation, and to evaluate and apply new knowledge gained from digital environments. SLIDESMANIA.COM  UNESCO puts it, "a literate community is a dynamic community, one that exchanges ideas and engages in debate; illiteracy, however, is an obstacle to a better quality of life and can even breed exclusion and violence." SLIDESMANIA.COM  However... ▌ According to Potter (2011), there is a need to be a media and information literate to counteract "the physiological and psychological tendency Dangers of (automaticity) towards many information that are Desensitization encountered every now and then." SLIDESMANIA.COMSLIDESMANIA.COM  Dangers of Desensitization ▌ Potter also explained that "the programmed and predictable response (normalization) toward the information that limits your opportunity to recognize and maximize the gains of that message" is something that media and information literacy can address. ▌ Normalization is when "the mass media continually reinforce certain behavioral patterns of exposure until they become automatic habits." SLIDESMANIA.COMSLIDESMANIA.COM  Technology advances every now and then, and literacy is a measure of how well you keep up with the pace of these advancements. With the multitude of technological platforms for social, cultural, and political participation, literacy in media, information, and technology is a recipe for success. SLIDESMANIA.COM