Principles of Marketing Evaluation

SpiritualHummingbird avatar
By SpiritualHummingbird



5 Questions

Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

The process of marketing involves identifying customer needs and wants, and then satisfying them via products profitably.

The concept of marketing is not concerned with understanding customer needs and wants.

The changing marketing landscape is not a part of the learning objectives of Chapter-1.

Preparing an Integrated Marketing Plan and Program is the final step in the marketing process.


Understand the evaluation components and weights for the Principles of Marketing course, including midterm, class participation, and final exam. Learn about the recommended book and the learning objectives of the course.

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