Marketing Strategy Evaluation Quiz

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What are some examples of financial institutions?

Restaurants and Retail Stores

Banks and Insurance Companies (correct)

Hospitals and Schools

Libraries and Museums

In the context of accounting research, what areas might be explored?

Pattern Recognition in Nature

Astronomy Discoveries

Inventory Valuation and Depreciation Accounting (correct)

Cooking Techniques

What is the focus of marketing research?

Agricultural Techniques

Space Exploration

Weather Patterns Across Continents

Consumer Behavior and Sales Promotion (correct)

Which type of research deals with policy implications?

Business Policy Research Signup and view all the answers

What is the purpose of financial analysis in business?

To Evaluate Investment Opportunities Signup and view all the answers

Which area of research focuses on the past?

Business History Research Signup and view all the answers

What is the primary focus of Management Research?

Functions of management Signup and view all the answers

Which area of research primarily focuses on materials and equipment rather than human aspects?

Manufacturing Research Signup and view all the answers

What type of problems can Personnel Management Research address?

Simple and complex problems Signup and view all the answers

Which of the following is NOT a part of Personnel Management Research?

Product Quality Improvement Signup and view all the answers

Why is basic research in Personnel Management valuable?

Because human behavior affects organizational productivity Signup and view all the answers

What is the main purpose of applying research at the stage of evaluating alternatives?

To help in the selection process among different options Signup and view all the answers

Which parameters were used to rate the advertising programs in the consumer-jury test conducted by the consumer electronics company?

Likeability, memorability, attentiveness, and believability Signup and view all the answers

How does research assist in choosing the best investment option among alternatives?

By forecasting the revenue potential of each option Signup and view all the answers

What is the primary use of research during the implementation stage of the chosen course of action?

To monitor and control the implemented programs Signup and view all the answers

In a consumer-jury test, what role does a consumer play when shown target programs?

They provide ratings based on specific parameters Signup and view all the answers

What is one type of evaluative research study mentioned in the text that is used during the implementation stage?

Performance Research Signup and view all the answers

What is one of the key factors influencing a company's decision to conduct a research study?

Time constraints Signup and view all the answers

How does measuring the performance of an activity help a company in evaluating its schemes?

By comparing it with set objectives Signup and view all the answers

Why do some companies decide to take actions without conducting a research study?

Due to lack of time Signup and view all the answers

What are the potential drawbacks of conducting research according to the text?

Cost, time, and effort Signup and view all the answers

How does continuous monitoring of activities benefit a company?

Identifying opportunities and detecting problems early Signup and view all the answers

What factors should an organization consider before deciding to conduct a research study?

Time constraints, resource availability, data nature, expected information, costs Signup and view all the answers

What is one reason firms are increasingly in need of timely and relevant information from a broader range of markets?

To overcome geographic barriers in global operations Signup and view all the answers

How has the Internet influenced research activities according to the text?

Decreasing costs and increasing Internet users make it an attractive research option Signup and view all the answers

What role does the Internet play in research studies as mentioned in the chapter?

Facilitating cost-effective research with a growing user base Signup and view all the answers

How do declining costs and increasing Internet users impact online research activities?

They make online research more attractive for research organizations Signup and view all the answers

In what way does the text imply that the Internet is changing the landscape of research?

By offering opportunities to gather information from a broader range of markets Signup and view all the answers

What factor contributes to the Internet becoming an attractive option for research organizations?

Declining costs of conducting online research activities Signup and view all the answers