Marketing Strategy Evaluation Quiz
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Questions and Answers

What are some examples of financial institutions?

  • Restaurants and Retail Stores
  • Banks and Insurance Companies (correct)
  • Hospitals and Schools
  • Libraries and Museums
  • In the context of accounting research, what areas might be explored?

  • Pattern Recognition in Nature
  • Astronomy Discoveries
  • Inventory Valuation and Depreciation Accounting (correct)
  • Cooking Techniques
  • What is the focus of marketing research?

  • Agricultural Techniques
  • Space Exploration
  • Weather Patterns Across Continents
  • Consumer Behavior and Sales Promotion (correct)
  • Which type of research deals with policy implications?

    <p>Business Policy Research</p> Signup and view all the answers

    What is the purpose of financial analysis in business?

    <p>To Evaluate Investment Opportunities</p> Signup and view all the answers

    Which area of research focuses on the past?

    <p>Business History Research</p> Signup and view all the answers

    What is the primary focus of Management Research?

    <p>Functions of management</p> Signup and view all the answers

    Which area of research primarily focuses on materials and equipment rather than human aspects?

    <p>Manufacturing Research</p> Signup and view all the answers

    What type of problems can Personnel Management Research address?

    <p>Simple and complex problems</p> Signup and view all the answers

    Which of the following is NOT a part of Personnel Management Research?

    <p>Product Quality Improvement</p> Signup and view all the answers

    Why is basic research in Personnel Management valuable?

    <p>Because human behavior affects organizational productivity</p> Signup and view all the answers

    What is the main purpose of applying research at the stage of evaluating alternatives?

    <p>To help in the selection process among different options</p> Signup and view all the answers

    Which parameters were used to rate the advertising programs in the consumer-jury test conducted by the consumer electronics company?

    <p>Likeability, memorability, attentiveness, and believability</p> Signup and view all the answers

    How does research assist in choosing the best investment option among alternatives?

    <p>By forecasting the revenue potential of each option</p> Signup and view all the answers

    What is the primary use of research during the implementation stage of the chosen course of action?

    <p>To monitor and control the implemented programs</p> Signup and view all the answers

    In a consumer-jury test, what role does a consumer play when shown target programs?

    <p>They provide ratings based on specific parameters</p> Signup and view all the answers

    What is one type of evaluative research study mentioned in the text that is used during the implementation stage?

    <p>Performance Research</p> Signup and view all the answers

    What is one of the key factors influencing a company's decision to conduct a research study?

    <p>Time constraints</p> Signup and view all the answers

    How does measuring the performance of an activity help a company in evaluating its schemes?

    <p>By comparing it with set objectives</p> Signup and view all the answers

    Why do some companies decide to take actions without conducting a research study?

    <p>Due to lack of time</p> Signup and view all the answers

    What are the potential drawbacks of conducting research according to the text?

    <p>Cost, time, and effort</p> Signup and view all the answers

    How does continuous monitoring of activities benefit a company?

    <p>Identifying opportunities and detecting problems early</p> Signup and view all the answers

    What factors should an organization consider before deciding to conduct a research study?

    <p>Time constraints, resource availability, data nature, expected information, costs</p> Signup and view all the answers

    What is one reason firms are increasingly in need of timely and relevant information from a broader range of markets?

    <p>To overcome geographic barriers in global operations</p> Signup and view all the answers

    How has the Internet influenced research activities according to the text?

    <p>Decreasing costs and increasing Internet users make it an attractive research option</p> Signup and view all the answers

    What role does the Internet play in research studies as mentioned in the chapter?

    <p>Facilitating cost-effective research with a growing user base</p> Signup and view all the answers

    How do declining costs and increasing Internet users impact online research activities?

    <p>They make online research more attractive for research organizations</p> Signup and view all the answers

    In what way does the text imply that the Internet is changing the landscape of research?

    <p>By offering opportunities to gather information from a broader range of markets</p> Signup and view all the answers

    What factor contributes to the Internet becoming an attractive option for research organizations?

    <p>Declining costs of conducting online research activities</p> Signup and view all the answers

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