Marketing Strategy Evaluation Quiz
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Questions and Answers

What are some examples of financial institutions?

  • Restaurants and Retail Stores
  • Banks and Insurance Companies (correct)
  • Hospitals and Schools
  • Libraries and Museums

In the context of accounting research, what areas might be explored?

  • Pattern Recognition in Nature
  • Astronomy Discoveries
  • Inventory Valuation and Depreciation Accounting (correct)
  • Cooking Techniques

What is the focus of marketing research?

  • Agricultural Techniques
  • Space Exploration
  • Weather Patterns Across Continents
  • Consumer Behavior and Sales Promotion (correct)

Which type of research deals with policy implications?

<p>Business Policy Research (A)</p> Signup and view all the answers

What is the purpose of financial analysis in business?

<p>To Evaluate Investment Opportunities (D)</p> Signup and view all the answers

Which area of research focuses on the past?

<p>Business History Research (D)</p> Signup and view all the answers

What is the primary focus of Management Research?

<p>Functions of management (D)</p> Signup and view all the answers

Which area of research primarily focuses on materials and equipment rather than human aspects?

<p>Manufacturing Research (A)</p> Signup and view all the answers

What type of problems can Personnel Management Research address?

<p>Simple and complex problems (D)</p> Signup and view all the answers

Which of the following is NOT a part of Personnel Management Research?

<p>Product Quality Improvement (C)</p> Signup and view all the answers

Why is basic research in Personnel Management valuable?

<p>Because human behavior affects organizational productivity (B)</p> Signup and view all the answers

What is the main purpose of applying research at the stage of evaluating alternatives?

<p>To help in the selection process among different options (B)</p> Signup and view all the answers

Which parameters were used to rate the advertising programs in the consumer-jury test conducted by the consumer electronics company?

<p>Likeability, memorability, attentiveness, and believability (D)</p> Signup and view all the answers

How does research assist in choosing the best investment option among alternatives?

<p>By forecasting the revenue potential of each option (D)</p> Signup and view all the answers

What is the primary use of research during the implementation stage of the chosen course of action?

<p>To monitor and control the implemented programs (D)</p> Signup and view all the answers

In a consumer-jury test, what role does a consumer play when shown target programs?

<p>They provide ratings based on specific parameters (D)</p> Signup and view all the answers

What is one type of evaluative research study mentioned in the text that is used during the implementation stage?

<p>Performance Research (B)</p> Signup and view all the answers

What is one of the key factors influencing a company's decision to conduct a research study?

<p>Time constraints (C)</p> Signup and view all the answers

How does measuring the performance of an activity help a company in evaluating its schemes?

<p>By comparing it with set objectives (C)</p> Signup and view all the answers

Why do some companies decide to take actions without conducting a research study?

<p>Due to lack of time (B)</p> Signup and view all the answers

What are the potential drawbacks of conducting research according to the text?

<p>Cost, time, and effort (B)</p> Signup and view all the answers

How does continuous monitoring of activities benefit a company?

<p>Identifying opportunities and detecting problems early (C)</p> Signup and view all the answers

What factors should an organization consider before deciding to conduct a research study?

<p>Time constraints, resource availability, data nature, expected information, costs (A)</p> Signup and view all the answers

What is one reason firms are increasingly in need of timely and relevant information from a broader range of markets?

<p>To overcome geographic barriers in global operations (A)</p> Signup and view all the answers

How has the Internet influenced research activities according to the text?

<p>Decreasing costs and increasing Internet users make it an attractive research option (C)</p> Signup and view all the answers

What role does the Internet play in research studies as mentioned in the chapter?

<p>Facilitating cost-effective research with a growing user base (B)</p> Signup and view all the answers

How do declining costs and increasing Internet users impact online research activities?

<p>They make online research more attractive for research organizations (B)</p> Signup and view all the answers

In what way does the text imply that the Internet is changing the landscape of research?

<p>By offering opportunities to gather information from a broader range of markets (D)</p> Signup and view all the answers

What factor contributes to the Internet becoming an attractive option for research organizations?

<p>Declining costs of conducting online research activities (D)</p> Signup and view all the answers

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