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Questions and Answers
What is the weightage of the final exam in the evaluation?
What is the recommended book for the course?
What is the process by which companies create value for customers and build strong customer relationships?
What is the first step in the marketing process according to the text?
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What is defined as 'states of felt deprivation' according to the text?
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Study Notes
Evaluation
- The weightage of the final exam is not specified.
Course Materials
- The recommended book for the course is not specified.
Marketing Process
- Companies create value for customers and build strong customer relationships through a process involving understanding customer needs, designing market offerings, communicating and delivering value, and building customer relationships.
Marketing Process Steps
- The first step in the marketing process is understanding customer needs.
Customer Needs
- 'States of felt deprivation' refers to the unfulfilled needs of customers that drive them to seek out products or services that can satisfy those needs.
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Description
Test your knowledge of marketing principles and evaluation components in this quiz. Explore topics like midterm assessments, class participation, recommended books, and learning objectives.
