Principles of Marketing Evaluation Quiz

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Questions and Answers

What is the weightage of the final exam in the evaluation?

80%
60% (correct)
40%
20%

What is the recommended book for the course?

Contemporary Marketing by Louis E. Boone and David L. Kurtz
Marketing Management by Kevin Lane Keller
Strategic Marketing by David W. Cravens
Principles of Marketing by Philip Kotler and Gary Armstrong (correct)

What is the process by which companies create value for customers and build strong customer relationships?

Advertising
Marketing (correct)
Promotion
Selling

What is the first step in the marketing process according to the text?

<p>Understanding The Marketplace And Customer Needs (B)</p> Signup and view all the answers

What is defined as 'states of felt deprivation' according to the text?

<p>"Needs" (A)</p> Signup and view all the answers

Flashcards

Marketing Process First Step

Understanding the marketplace and customer needs.

Marketing Definition

Creating value for customers and building strong relationships.

Needs

States of felt deprivation.

Final Exam Weightage

60% of the overall evaluation.

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Study Notes

Evaluation

The weightage of the final exam is not specified.

Course Materials

The recommended book for the course is not specified.

Marketing Process

Companies create value for customers and build strong customer relationships through a process involving understanding customer needs, designing market offerings, communicating and delivering value, and building customer relationships.

Marketing Process Steps

The first step in the marketing process is understanding customer needs.

Customer Needs

'States of felt deprivation' refers to the unfulfilled needs of customers that drive them to seek out products or services that can satisfy those needs.

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Description

Test your knowledge of marketing principles and evaluation components in this quiz. Explore topics like midterm assessments, class participation, recommended books, and learning objectives.