Event Management HM-402: Introduction and Classification

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What is the purpose of events according to the text?

Events create opportunities for people to connect, celebrate, experience diversity, and foster creativity and innovation.

How do events contribute to community building?

Events contribute significantly to community building, lifestyle and leisure enhancement, cultural development, tourism promotion, and increased visitation.

What are the benefits of events as mentioned in the text?

Events contribute to community building, lifestyle enhancement, cultural development, tourism promotion, and increased visitation, volunteer participation, fundraising, and economic development.

What is the role of events in showcasing a destination's tourism experience?

Events provide an opportunity for a destination to showcase its tourism experience and increase economic activity.

How do events contribute to fostering a sense of community connectivity and pride?

Events create a sense of fun and vibrancy, resulting in a strong sense of community connectivity, pride, and a sense of place.

What is the significance of events in increasing economic activity?

Events contribute to increased economic activity through tourism promotion, volunteer participation, fundraising, and economic development.

What is the definition of an event according to the Accepted Practices Exchange Industry Glossary of TERMS (APEX, 2005)?

An organized occasion such as a meeting, convention, exhibition, special event, gala dinner, etc. An event is often composed of several different yet related functions.

According to Goldblatt (2005), how does he define special events?

Goldblatt defines special events as 'a unique moment in time, celebrated with ceremony and ritual to satisfy specific needs.'

What does Getz (2008) emphasize about events?

Getz emphasizes that events are spatial-temporal phenomena and each is unique because of interactions among the setting, people, and management systems.

According to Getz (2008), what is the biggest appeal of events?

The biggest appeal of events is that they are never the same, and the guest has 'to be there' in order to enjoy the experience fully.

What are the two definitions of a special event suggested by Getz (2008)?

  1. A special event is a one-time or infrequently occurring event outside normal programmes or activities of the sponsoring or organizing body. 2. To the customer or guest, a special event is an opportunity for leisure, social or cultural experience outside the normal range of choices or beyond everyday experience.

According to Bowdin (2006), how has the term 'event' been used?

Bowdin notes that the term 'event' has been used 'to describe specific rituals, presentations, performances or celebrations that are consciously planned and created to mark special occasions and/or to achieve particular social, cultural or corporate goals and objectives.'

What are the six features of special events suggested by Jago and Shaw (1998)?

According to Jago and Shaw, special events should: Attract tourists or tourism development, Be of limited duration, Be one-off or infrequent occurrence, Raise the awareness, image, or profile of a region, Offer a social experience, Be out of the ordinary.

How do Jago and Shaw (1998) summarize the definition of a special event?

'A one-time or infrequently occurring event of limited duration that provides the consumer with a leisure and social opportunity beyond everyday experience.'

Study Notes

  • Events are organized occasions, such as meetings, conventions, exhibitions, and special events, that bring people together for various purposes.
  • Events contribute significantly to community building, cultural development, tourism promotion, and economic development.
  • No universally accepted definition of events exists; definitions vary from one-time or infrequent occurrences to unique moments in time for specific needs.
  • The Accepted Practices Exchange Industry Glossary defines an event as an organized occasion with several functions.
  • Goldblatt defines special events as unique moments celebrated with ceremony and ritual to satisfy specific needs.
  • Getz notes that events are spatial-temporal phenomena, each unique due to interactions among setting, people, and management systems.
  • Special events should attract tourists, be of limited duration, one-off or infrequent occurrence, raise awareness, offer a social experience, and be out of the ordinary, according to Jago and Shaw.
  • Events provide leisure and social opportunities beyond everyday experiences for consumers.
  • Events can raise the profile, image, or awareness of a region or organization.
  • Events can be held to achieve specific social, cultural, or corporate goals and objectives.

Test your knowledge on the introduction to event management, including the definition of events, classification of events, event management strategy, and the role of creativity. The quiz also covers the structure and functions of event management committees.

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