The Role of Brands PDF

The Role of Brands by: Ryan P. Hontiveros, M.S. Role of Brands Brands leave a meaningful role in people’s lives; an enduring meaning make brands unique and timeless. Otherwise, it will be forgotten. 20 Big Brand Roles Source: Sanjay Kumar  1. Help Create Wealth 2....

The Role of Brands by: Ryan P. Hontiveros, M.S. Role of Brands Brands leave a meaningful role in people’s lives; an enduring meaning make brands unique and timeless. Otherwise, it will be forgotten. 20 Big Brand Roles Source: Sanjay Kumar  1. Help Create Wealth 2. Build Knowledge 3. Raise Clan/ Family 4. Organization 5. Enhance Personal Beauty 6. Power Projection 7. Feel Freedom & 8. Give Pride & Honor 9. Facilitate Social Bonding 10. Physical Gratification Independence 14. Project Social 11. Create Ideal World/ 12. Competition & Winning 13. Satisfy Craving & 15. Tribal Belonging Status & Perfection Hunger Standing 16. Peace of mind 17. Empowerment & 18. Technological Edge 19. Be More Human 20. Make Things Affordable Efficiency Role 1. Help in wealth creation Financial prosperity, wants everyone to become rich, need to collect, save, invest or grow financially. Role 2. Gain knowledge Fulfill the role related to acquiring information and intellectual discovery. Role 3. Helps in raising a family - Family oriented, the need to raise children, keep social order going Role 4. Help to organize life - Fulfill the need to make life in order and be predictable Role 5. Help enhance personal beauty - To look at one’s best, fulfill the need to be loved and wanted Role 6. Help in the power projection - Increase differentiation, promotes exclusivity, You are good, “ I am better”  Role 7. Help person feel free & be independent - The need for individuality, breakout, freedom, from mainstream values to travel anywhere, (not rebellious) and get away from the crowd. Role 8. Give a sense of Pride and Honor - The need for loyalty to traditions, cause or idea, national pride and emphasis on culture Role 9. Facilitate Social Bonding - Need to make friends, and social connections, have a social voice, stay connected, be in the know, and FOMO (Fear of Missing out) Role 10. Help with physical gratification - Need for physical activity, adventure and achievement Role 11. Help create a perfect world - Need for social justice and equality, better quality of life for all, better access to basic facilities, education and wealth Role 12. Give people a chance compete and win - Fulfill the need to be competitive, get even and win, drive people to succeed. Role 13. Help people have a tasty food - satisfy craving for tasty food, hunger along with predictable experiences Role 14. Project social status and standing - the world of luxury brands, social standing, importance and recognition Role 15. Give people a sense of tribal belonging - the need for acceptance and approval Role 16. Ensure peace of mind - Make people feel safe and boost confidence - When we trust a brand, it consistently deliver positive experience we respect and give us peace of mind. Role 17. Become more efficient - Tools that makes us become efficient, productive and creative Role 18. Help people with the cutting-edge technology - Keep people one step ahead in the world of technology, need to define technology  Role 19. Give people the opportunity to feel good about themselves - To make a world a better place for humanity Role 20. Make things affordable - Fulfill the need for easy access of basic needs at a reasonable price  1. Help Create Wealth 2. Build Knowledge 3. Raise Clan/ Family 4. Organization 5. Enhance Personal Beauty 6. Power Projection 7. Feel Freedom & 8. Give Pride & Honor 9. Facilitate Social Bonding 10. Physical Gratification Independence 14. Project Social 11. Create Ideal World/ 12. Competition & Winning 13. Satisfy Craving & 15. Tribal Belonging Status & Perfection Hunger Standing 16. Peace of mind 17. Empowerment & 18. Technological Edge 19. Be More Human 20. Make Things Affordable Efficiency Dual Assessment Sec 1 (8:00 AM) Printed PPT Long size, 2 slides per page and colored Check their websites, vision and mission, values and principles. (Don’t include in the paper) Task: Discuss each of the multiple roles (@ least 2 dominant roles according to hierarchy) of these brands all in 120 words. Due on September 4, 2024 Dual Assessment Sec 2 (11 AM) Printed PPT in Long size, 2 slides per page and colored Check their websites, vision and mission, values and principles. (Don’t include in the paper) Task: Discuss each of the multiple role (@ least 2 dominant roles according to hierarchy) of these brands all in 120 words. Due on September 4, 2024 Dual Assessment Sec 3 (8 AM) Printed PPT in Long size, 2 slides per page and colored Check their websites, vision and mission, values and principles. (Don’t include in the paper) Task: Discuss each of the multiple role (@ least 2 dominant roles according to hierarchy) of these brands all in 120 words. Due on September 11, 2024  FA 1 Rubric Case Study and Analysis Dual brand roles - 30 pts Discussion of roles - 60 pts Organized, on time - 10 pts Total Score = 100 pts