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quantitative psychology research methods experimental design psychology

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This document provides an overview of quantitative psychology concepts, including causality, experimental designs, and measuring dependent variables. It also examines different research methods and potential ethical considerations.

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‭ EEK 10‬ W ‭Quantitative Methods 1:‬ ‭Causality‬ ‭ ypes of research: descriptive; relational; comparative (experimental and‬ T ‭quasi-experimental)‬ ‭A brief history of research methods:‬ ‭-‬ ‭ s early as 1909, Robert Sessions Woodworth was giving his students copies of a‬ A...

‭ EEK 10‬ W ‭Quantitative Methods 1:‬ ‭Causality‬ ‭ ypes of research: descriptive; relational; comparative (experimental and‬ T ‭quasi-experimental)‬ ‭A brief history of research methods:‬ ‭-‬ ‭ s early as 1909, Robert Sessions Woodworth was giving his students copies of a‬ A ‭mimeographed handout called “Problems and Methods in Psychology”‬ ‭-‬ ‭When it was finally published in book form as‬‭Experimental‬‭Psychology‬‭in 1938, the‬ ‭publishers’ announcement merely said, ‘The Bible is out’.‬ ‭The purpose of the experiment‬ -‭ ‬ ‭ is to demonstrate‬‭causality‬‭.‬ … ‭-‬ ‭For this to happen, there are 3 requirements:‬ ‭-‬ ‭Cause must precede effect in time-‬‭temporal precedence‬ ‭-‬ ‭Cause and effect must be empirically correlated with one another-‬‭covariation‬ ‭-‬ ‭The relationship between cause and effect cannot be explained in terms of a‬ ‭third variable-‬‭eliminated 3rd variables‬ ‭-‬ ‭Should the cause be both‬‭necessary and sufficient‬‭to explain the effect? Do you have‬ ‭to have the cause to get the effect, and is only the cause enough? (e.g. frustration‬ ‭causing aggression)‬ ‭Causality and correlation‬ ‭CORRELATION DOESN'T EQUAL CAUSALITY‬ ‭-‬ ‭ oes chocolate reduce cognitive decline? Chocolate was found to increase cognitive‬ D ‭functioning in rats. Study mapped number of Nobel prizes against chocolate per‬ ‭capita in various countries.‬ ‭-‬ ‭Does this meet the criteria for causality?‬ ‭EXPERIMENTAL DESIGNS‬ ‭What are features of an experiment?‬ ‭-‬ ‭Establishing independent variables‬ ‭-‬ ‭Creating experimental conditions or comparisons that are under the direct‬ ‭control of the researcher‬ ‭-‬ ‭Controlling extraneous variables‬ ‭-‬ ‭Not of interest to the researcher‬ ‭-‬ ‭Must be controlled, otherwise it leads to confounding‬ ‭-‬ ‭Measuring dependent variables‬ ‭-‬ ‭Behaviours that are measured in the study‬ ‭-‬ ‭Must be defined precisely‬ ‭.‬ I‭ndependent variables‬ 1 ‭-‬ ‭Must have a minimum of two levels‬ ‭-‬ ‭May be:‬ ‭-‬ ‭Manipulated (something you change) or subject variables (age)‬ ‭-‬ ‭manipulated:‬ ‭-‬ ‭Situational‬‭– features of the environment that participants‬‭may‬ ‭encounter (time of lecture) (e.g. noise or silence)‬ ‭-‬ ‭Task‬‭– variations in the task given to participants‬ ‭-‬ ‭Instructional‬‭– variations in the instructions given‬‭- eg: verbal or‬ ‭written‬ ‭.‬ C 2 ‭ ontrolling for extraneous variables‬ ‭-‬ ‭We need to control anything that’s not of interest to us (i.e., we need to eliminate any‬ ‭“third variable” explanations)‬ ‭.g. experimenter effect: when the researcher gives subtle clues about the way in‬ e ‭which they expect the subjects of a study to respond‬ ‭-‬ ‭ emand characteristics: certain features of the research setting that can impact the‬ D ‭findings.‬ ‭What's the confound?‬ ‭ drug company developed a new medication to control the manic phase of bipolar‬ A ‭disorder. The firm hired a hospital psychiatrist to test the effectiveness of the drug. He‬ ‭identified a group of manic-depressive patients and randomly assigned them to a drug‬ ‭or placebo group. Nurse Smith was told to administer the drug and Nurse Johnson was‬ ‭told to administer the placebo. Each nurse made daily observations of her patients‬ ‭during treatment. A month later the observations were compared. In general, patients‬ ‭in the drug group had behaved more "normally" than patients in the placebo group. The‬ ‭drug company publicised its product's effectiveness.‬ ‭.‬ M 3 ‭ easuring the dependent variables‬ ‭-‬ ‭The credibility of an experiment depends on (amongst other things) the operational‬ ‭definition of the measured outcomes‬ ‭-‬ ‭Operational definition = how the construct is defined in terms of the specific‬ ‭operations, measurement instruments, or procedures through which it can be‬ ‭observed‬ ‭EXAMPLE: Bandura & Ross study on a blow up doll‬ ‭‬ ‭ xperimental group 1: “real-life” aggression‬ E ‭‬ ‭Experimental group 2: human film aggression‬ ‭‬ ‭Experimental group 3: cartoon film aggression‬ ‭‬ ‭Control group: no exposure to aggressive models‬ ‭-‬ ‭Looking at the effects of exposure to violence on aggression‬ ‭-‬ ‭Operationally defined as what the child would do to the blow up doll‬ ‭Validity‬ -‭ ‬ ‭ tatistical conclusion validity‬ S ‭-‬ ‭Construct validity‬ ‭-‬ ‭External validity‬ ‭-‬ ‭Internal validity‬ ‭.‬ S 1 ‭ tatistical conclusion validity‬ ‭‬ ‭Do the correct analysis, without violating any assumptions- normality, homogeneity of‬ ‭variance, independence‬ ‭‬ ‭Report all analyses, even the ones you don’t like‬ ‭‬ ‭Don’t go fishing (Type I error – the more the analyses, the higher the chance of a‬ ‭false positive)‬ ‭‬ ‭Make sure your measures are reliable, so that if there is an effect you can find it‬ ‭(otherwise you run the risk of Type II error – a false negative)‬ ‭.‬ C 2 ‭ onstruct validity‬ ‭‬ ‭Definition: the extent to which a measure of a construct is‬‭empirically related‬‭to‬ ‭other measures‬‭with which it is‬‭theoretically associated‬ ‭‬ ‭Does a test truly‬‭measure what it purports to‬‭measure?‬‭Are your‬‭operational‬ ‭definitions‬‭adequate?‬ ‭-‬ ‭Discriminant evidence‬‭: measures that aren’t theoretically‬‭related aren’t empirically‬ ‭related either‬ ‭-‬ ‭Convergent evidence‬‭is the opposite‬ ‭3.‬ ‭External validity‬ ‭‬ T ‭ he degree to which the findings / conclusions can be generalized‬‭beyond the‬ ‭confines‬‭of the‬‭design and study setting‬‭.‬ ‭ eneralisability to:‬ wont always generalize to all 3, but if you can great G ‭-‬ ‭Other populations (e.g. males/females): the sampling can limit the study’s‬ ‭generalizability‬ ‭-‬ ‭Other environments (many studies are performed in labs). Ecological validity: can the‬ ‭findings be generalised to real-life situations?‬ ‭-‬ ‭Other times‬ ‭.‬ I‭nternal validity‬ 4 ‭‬ ‭The degree to which a study is‬‭methodologically sound‬‭and‬‭confound-free‬ ‭(designed well; no third variables)‬ ‭‬ ‭Degree to which we can be sure that the dependent variable changed as a result of‬ ‭the independent variable.‬ ‭‬ ‭The findings follow directly and unproblematically from the research design‬ ‭‬ ‭Concerns the research design and validity of the conclusions.‬ ‭ re-Post Studies:‬‭the dependent variable is measured;‬‭there’s an intervention; the‬ P 0 x 0 0 p 0 ‭dependent variable is measured again.‬ ‭ est anxiety could also be decreasing through natural development (getting used to it). Only‬ T ‭choosing 1‬‭st‬‭years means this is likely to be the‬‭case (selection bias).‬ ‭Can’t assume that all changes of the DV are due to the intervention:‬ ‭NB: Threats to internal validity:‬ Know how to define each ,and how we would remedy or counter it ‭-‬ ‭ istory‬‭:‬‭anything else that happens‬‭during‬‭the study‬‭that could affect the outcome‬ H ‭of the study (e.g. the tests were changed, the participants watched something that‬ ‭changed them changes the DV)‬ something influencing the results between pre and post test ‭-‬ ‭Maturation‬‭:‬‭natural development‬‭/‬‭independent change‬‭in the participants (getting‬ ‭better or worse at something)‬ ‭-‬ ‭Testing‬‭: reactive effects to participating‬‭in the‬‭study. The‬‭initial test‬‭/measurement‬ ‭may‬‭change the DV‬‭or how the participants behave.‬‭The experimenter may suggest‬ ‭something that increases or decreases the DV. Includes priming, demand‬ ‭characteristics and experimenter effects.‬ -‭ ‬ ‭Instrumentation‬‭: the measurement / test is‬‭unreliable‬‭or problematic‬‭in some way‬ ‭-‬ ‭Selection bias‬‭:‬‭non-random‬‭group‬‭assignment‬‭: groups‬‭are different in an important‬ ‭way. Experimental group and control group should‬‭be‬‭the same‬‭. Need to get a large‬ ‭enough sample, then randomise (most relevant in experimental groups)‬ RALS ‭-‬ ‭Attrition (mortality):‬‭non-random‬‭participant‬‭drop-out‬‭.‬‭They may share particular‬ ‭attributes, thus‬‭skewing the results‬‭.‬ ‭-‬ ‭Regression to the mean‬‭: scores‬‭tend to average out‬‭.‬‭Data that is‬‭initially‬ ‭extremely higher or lower‬‭than the mean will likely‬‭be closer to the mean if it is‬ - Instruments: some people may lie to be liked , double tests. example stress survey then do electrodes to see heart. - Larger sample size is better, might just regress to the mean does not show the treatment is working. Standardized everything- don’t want to think the treatment is working if its not because people are regressing to the men (false positive) ‭measured a second time (or vice versa)‬ - To counter it: standardization of measurements if one group gets therapy ensure all get therapy. Random assignment , if large enough sample size RALS ‭Control problems‬ ‭ xperimental design: strongest internal validity (history, maturation, testing effect, selection‬ E ‭bias are controlled for)‬ ‭‬ I‭nstrumentation effect is also controlled for unless the measurement/test varies‬ ‭significantly between measures‬ ‭‬ ‭Regression to the mean is controlled for if the two groups were drawn from the same‬ ‭sample‬ ‭‬ ‭Attrition can still be an issue‬ Try to make sure that the only difference between the two groups in an ‭Two basic experimental designs:‬ experiment is the difference you as the researcher provide ‭. Between-subject designs‬ 1 ‭2. Within-subjects (repeated measures):‬ ‭-‬ ‭Between-subjects‬‭:‬‭each person takes part in only one‬‭condition of the research‬ ‭-‬ ‭Problem: creating equivalent groups‬ ‭-‬ ‭Within-subjects‬‭(repeated measures): each person takes‬‭part in all conditions of the‬ ‭research‬ ‭-‬ ‭Problem: participating in one condition might affect behaviour in another‬ ‭condition (sequencing effects)‬ ‭ ry to make sure that the only difference between the two groups in an experiment is the‬ T ‭difference you as the researcher provide‬ ‭Between subjects designs‬ -‭ ‬ ‭ KA independent measures.‬ A ‭-‬ ‭Each person takes part in‬‭only one condition‬‭of the‬‭research‬ ‭-‬ ‭Most commonly used type‬ ‭-‬ ‭Used when the‬‭IV is a subject variable‬‭(e.g., gender;‬‭extrovert/introvert; marital‬ ‭status)‬ ‭-‬‭Also used when‬‭experience gained in one level‬‭would‬‭make it impossible‬‭to‬ ‭participate in‬‭another‬‭level‬ ‭Problem: making the groups equivalent‬ ‭Two ways to try to have equivalent groups: Random assignment and matching‬ ‭a. Random Assignment / randomisation‬ -‭ ‬ t‭his will prevent any systematic bias‬ ‭-‬ ‭The primary purpose of random assignment is to control for potential confounding‬ ‭variables or biases that might affect the internal validity of the study. By randomising‬ ‭participants to groups, researchers aim to distribute both known and unknown‬ ‭variables evenly across those groups, making them statistically comparable‬ ‭-‬ ‭Goal: to take‬‭individual factors‬‭that‬‭could bias‬‭the‬‭study, and‬‭spread them evenly‬ ‭throughout the different groups‬ ‭-‬ ‭Randomness isn’t a guarantee Works best with‬‭large‬‭numbers‬ ‭b. Matching (‬‭not‬‭a true experimental design)‬ ‭-‬ ‭ ot an experimental design because the groups are no longer random: opens up‬ N ‭room for bias. Not ideal, because there‬‭may be other‬‭factors effecting the DV‬‭that‬ ‭aren’t recognised‬ useful only small no. of participants available and cant RA(LS) ‭-‬ ‭Matching participants across groups who‬‭share similar‬‭factors‬‭that‬‭correlates with‬ ‭and is therefore‬‭expected to affect the DV‬ ‭-‬ ‭The main purpose of matched-group design is to‬‭enhance‬‭the comparability of‬ ‭groups‬‭by ensuring that they are matched on specific‬‭variables that might influence‬ ‭the dependent variable. This can reduce the potential for confounding variables and‬ ‭increase the internal validity of the study.‬ ‭-‬ ‭because each of the match participants goes into a different group defect of the‬ ‭characteristic on which the participants were matched gets distributed evenly across‬ ‭treatments‬ ‭-‬ ‭as a result this characteristic contribute a little to the differences between‬ ‭groups‬ ‭-‬ ‭The error contributed by this characteristic has therefore been minimised‬ ‭-‬ ‭Choose a matching variable that correlates with the DV (i.e., is expected to affect the‬ ‭outcome in some way)‬ ‭-‬ ‭Make sure there is some reasonable way of‬‭measuring‬‭participants on the matching‬ ‭variable.‬ Don’t match people on something when it has nothing to do with your study – e.g. height ‭.g. comparing reading skills between people with and without brain lesions: match‬ e ‭participants according to education etc (things that may affect the DV)‬ ‭advantage‬ ‭-‬ ‭an advantage over matching over random assignment is that it allows you to control‬ ‭subject variables that may otherwise obscure the effect of the independent variable‬ ‭-‬ ‭Useful when you only have a‬‭small number‬‭of participants‬‭available (e.g. if the‬ ‭phenomena is rare), and/or‬‭can’t use random assignment‬‭.‬ ‭disadvantage‬ ‭-‬ ‭What happens if the match characteristic does not have the effect on the dependent‬ ‭variable that you may initially thought it might?‬ ‭○‬ ‭Control in between subjects designs‬ ‭-‬ ‭between subjects designs must be carefully controlled‬ ‭-‬ ‭there are two main issues when considering control in an in between subjects design‬ ‭ articipant variables‬ p -‭ ‬ ‭each participant gets assigned to one condition only‬ ‭-‬ ‭participant mood may affect the experiment‬ ‭-‬ ‭this is the error‬ ‭ ontrolling for this :‬ c ‭Matched-group design and random assignment are two different methods used in‬ ‭experimental research to create comparable groups or conditions. While they serve similar‬ ‭purposes, they are distinct approaches, and they can be used in conjunction to enhance the‬ ‭validity of an experimental study.‬ ‭Within subjects designs‬ ‭ ithin-subject designs, also known as repeated-measures designs, are a type of‬ W ‭experimental design used in research to study the effects of one or more independent‬ ‭variables on a single group of participants.‬ ‭ roblem: participating in one condition might‬‭affect‬‭behaviour in another‬‭condition‬ P ‭(order/sequencing effects)‬ ‭​Advantages:‬ -‭ ‬ ‭ eed fewer people‬ N ‭-‬ ‭No problems with equivalent groups‬ ‭-‬ ‭Reduces error variance, since you have no between-condition individual difference –‬ ‭so it gives more statistical power to find an effect if there is one‬ ‭Problems – sequence or order:‬ ‭-‬ ‭ ractice effects - The influence taking part in one condition has on subsequent‬ P ‭performance in other conditions‬ ‭-‬ ‭can come from a number of sources:‬ ‭-‬ ‭Fatigue‬ ‭-‬ ‭habituation‬ ‭-‬ ‭Learning- if you learn how to perform a task in the first condition performance‬ ‭is likely to be better in a similar condition‬ ‭-‬ ‭Carryover effects (does it matter if condition A comes before condition B?)‬ ‭Try to fix using c‬‭ounterbalancing‬‭.‬ ‭-‬ ‭ ssigning the various treatments of the experiment in a different order for different‬ a ‭participants‬ ‭1. complete counterbalancing provides every possible ordering of treatments and‬ ‭assigns at least one participant to each ordering‬ ‭2. Partial counterbalancing includes only some of the possible orders‬ Using equivalent measures practice effects may be reduced a little: using different measures, do the BDI then do another psychological test Fatigue- break in-between ‭WEEK 10‬ ‭Single-factor designs‬ ‭ ost research is for the scientific enterprise as an inherently nomothetic approach seeking‬ m ‭to establish general principles and generalisations that apply across individuals‬ ‭-‬ ‭however these general principles do not always apply to everyone‬ ‭ s a result researchers have argued that a‬‭nomothetic‬‭approach should be accompanied‬ a ‭with an idiographic approach‬ ‭-‬ i‭diographic‬‭- research seeks to describe, analyse‬‭and compare behaviour of‬ ‭individual participants‬ ‭-‬ ‭therefore scientists do not only focus on general trends but also on the unique‬ ‭behaviours of specific individuals‬ ‭ ingle factor designs:‬‭These are a type of experimental‬‭design that are used to investigate‬ S ‭the effect of a single independent variable and the dependent variable‬ -‭ ‬ ‭ nalyse the behaviour of‬‭individual participants‬‭rather‬‭than grouped data‬ a ‭-‬ ‭The units of analysis is not the experimental group but rather the individual‬ ‭participant‬ ‭-‬ ‭more than one participant to study but each participants responses are analysed‬ ‭separately and the data from individual participants are rarely averaged‬ ‭-‬ ‭cannot be analysed using inferential statistics-T tests and F tests‬ ‭Vocabulary:‬ -‭ ‬ “‭ Factor” –‬‭the independent variable‬ ‭-‬ ‭“Level” –‬‭number of “states” of that variable you‬‭are testing‬ ‭Example:‬ ‭-‬ I‭f you are studying test anxiety, then divide your group into “high test anxiety” and‬ ‭“low test anxiety”. “Test anxiety” is the factor, and “high” and “low” are the two levels‬ ‭(or conditions).‬ ‭key factors:‬ -‭ ‬ i‭ndependent variable (factor) - can have different levels‬ ‭-‬ ‭dependent variable‬ ‭-‬ ‭experimental groups‬ ‭-‬ ‭Random assignment‬ ‭-‬ ‭control groups‬ ‭-‬ ‭measurement and data collection‬ ‭-‬ ‭statistical analysis‬ ‭-‬ ‭hypotheses- in the beginning‬ ‭advantages‬ ‭-‬ ‭ roup experimental designs failed to handle three important research issues- error‬ G ‭variance, generalisability and reliability‬ ‭.‬ e 1 ‭ rror variance‬ ‭-‬ ‭all data contains error variance‬ ‭-‬ ‭researchers must minimise error variance because I can mask the effects of the‬ ‭independent variable‬ ‭-‬ ‭Group experimental designs aim to solve error variance by :‬ ‭-‬ ‭averaging the responses of several participants to provide a more accurate‬ ‭estimate of the affect of the independent variable‬ ‭-‬ ‭by using groups of participants we can estimate the amount of error variance‬ ‭-‬ ‭it is however argued that because it uses more than one independent variable, it is‬ ‭more complex- greater potential for errors‬ ‭-‬ ‭also interaction effects‬ ‭-‬ ‭difficulty isolating effects‬ ‭-‬ ‭increased variability‬ ‭.‬ g 2 ‭ eneralisability‬ ‭-‬ ‭Single participant researchers argue that the data from group designs do not permit‬ ‭us to identify the general effect of the independent variable‬ ‭-‬ ‭given that group averages may not represent any particular participants response‬ ‭attempts to generalise from an overall group results may be misleading‬ ‭.‬ r‭ eliability‬ 3 ‭-‬ ‭Group designs demonstrate the effect of the independent variable a single time and‬ ‭no attempt is made to determine whether the observed effect is reliable‬ ‭-‬ ‭when possible, single participant experiments replicate the effect of the independent‬ ‭variable in two ways:‬ ‭-‬ ‭intra participant replication‬‭: replicating the effect‬‭of the independent variable‬ ‭with a single participant‬ ‭-‬ ‭Interparticipant replication:‬‭studying the effects‬‭of the independent variable on‬ ‭more than one participant‬ ‭-‬ ‭Single case designs hence allow the generality of one’s hypothesis to‬ ‭be assessed through replication on a case by case basis‬ ‭Data from single participant designs‬ r‭ esearchers who use single participant designs resist analysing their results in the forms of‬ ‭mean standard deviations other descriptive statistics‬ ‭ he preferred method of presenting the data is in graphs that show the results individually‬ T ‭for each participant‬ ‭-‬ ‭graphic analysis‬‭also known as visual inspection‬ i‭f the behavioural changes so pronounced enough to be discerned through a visual‬ ‭inspection of grass the research concludes that the independent variable affected the‬ ‭participants behaviour‬ ‭-‬ ‭unfortunately the results are not always this clear cut:‬ ‭-‬ i‭t is difficult to tell whether the independent variable cause a change in the behaviour‬ ‭during the treatment period or whether the observe change was random‬ ‭-‬ ‭when the independent variable was remove the participants behaviour changed but‬ ‭did not return to the original baseline level‬ ‭-‬ ‭Did the independent variable cause changes in behaviour?‬ ‭Advantage‬‭:‬ -‭ ‬ ‭ traightforward and simple‬ s ‭-‬ ‭because graphic analysis is a relatively insensitive way to examine data only the‬ ‭strongest effect will be accepted as real‬ ‭-‬ ‭this is in contrast to group data and which are very weak effects may be found‬ ‭to be statistically significant‬ ‭disadvantage‬‭:‬ -‭ ‬ ‭ ot sufficiently sensitive or objective as means of data‬ n ‭-‬ ‭very ambiguous‬ ‭-‬ ‭How big of an effect is big enough?‬ ‭Types of single factor designs‬ ‭-‬ ‭Independent groups, 1-factor‬ ‭ xample: Blakemore and Cooper (1970) raise two week old cats in two visual environments:‬ E ‭one sees only horizontal stripes, others see only vertical stripes.‬ -‭ ‬ ‭ actor? visual environment‬ F ‭-‬ ‭Levels? vertical stripes & horizontal stripes‬ ‭Analysis of data?‬ ‭-‬ ‭t‭-‬ test for independent groups‬ ‭-‬ ‭Matched groups, 1 factor‬ ‭ lagrove (1996): Will sleep-deprived people be influenced by misleading questions? - there‬ B ‭won't be random assignment for this‬ -‭ ‬ ‭ actor? sleep deprivation‬ F After sleep deprivation they were told a story and asked some questions about things that were not there, e.g. ask about a red car ‭-‬ ‭Levels? 21 hours or 43 hours‬ when there was no car in the story. ‭-‬ ‭Problem:‬ ‭Analysis?‬ ‭-‬ ‭T-test for dependent groups‬ ‭-‬ ‭1 factor, nonequivalent groups‬ ‭ nepper, Obrzut & Copeland (1983): Are gifted children good at social and emotional‬ K ‭problem-solving, compared with average-IQ children?‬ -‭ ‬ ‭ actor?‬ F ‭-‬ ‭Levels?‬ ‭Analysis ?‬ ‭-‬ ‭t‭-‬ test for independent groups‬ ‭Groups cannot be matched or randomly assigned here‬ ‭Gifted = 2 standard deviations on the right of the mean (on a normal distribution curve)‬ ‭Factor = IQ‬ ‭Levels = gifted or average IQ‬ ‭-‬ ‭Within-Subjects, 1-Factor‬ ‭ ee & Aronson (1974): Will children shift their balance to moving visual stimuli as if their‬ L ‭balance has shifted?‬ -‭ ‬ ‭ actor? Visual Stimuli‬ F ‭-‬ ‭Levels? Forwards and Backwards‬ ‭Analysis?‬ ‭-‬ ‭t‭-‬ test for dependent groups‬ ‭-‬ ‭Multilevel Designs:‬ ‭All the previous designs have included only 2 levels.‬ ‭ dding more levels adds more sensitivity and can show the true relationship between‬ A ‭variables.‬ ‭Can be within or between subject designs‬ ‭Between-subjects, measuring only 2 levels:‬ ‭Factorial designs‬ -‭ ‬ ‭ actorial designs have‬‭more than one independent variable-‬‭experimental design‬ F ‭-‬ ‭Multifactorial designs allow us to look at‬‭interaction‬‭effects‬ ‭Vocabulary:‬ -‭ ‬ ‭ ust say “this is a 3x2 factorial design”‬ M ‭-‬ ‭A 2-factor study with 3 levels of one factor and 2 of the other is a 3x2 design; it has 6‬ ‭conditions:‬ ‭-‬ ‭ ‬‭closer approximation‬‭of‬‭real-world settings,‬‭where‬‭independent variables don’t‬ A ‭exist alone.‬ ‭-‬ ‭All levels of each independent variable are combined with all levels of the other‬ ‭independent variables.‬ -‭ ‬ ‭Simplest design: 2x2 factorial design 4 conditions 2-Factor with 3 levels‬ ‭-‬ ‭2x3 design: a 2-factor study with 3 levels of one factor and 2 of the other. 6 separate‬ ‭conditions‬‭.‬ ‭ ere we are looking at test performance. Specifically the effect of test anxiety in males and‬ H ‭females on test performance.‬ ‭So, 2 IVs here: test anxiety level, and gender. This means we have 2 factors.‬ ‭ est anxiety has 3 levels (low, medium, high), and gender for this example has 2 levels‬ T ‭(male, female)‬ ‭ lease note the 6 separate conditions. A condition is a subgroup created when we have‬ P ‭different factors, e.g. males with high anxiety would be one of the conditions here.‬ ‭Two kinds of results:‬ ‭Main effects‬ ‭-‬ ‭ re exclusively‬‭due to only‬‭one independent variable‬‭or another‬‭(the effect of one‬ a ‭of your independent variables on the dependent variable)‬ ‭-‬ ‭In general, there is‬‭one main effect for every independent‬‭variable‬‭in a study‬ ‭Example: Word-finding (DV) and sleep-deprivation and caffeine-deprivation (factors /‬ ‭IVs). 4 conditions.‬ ‭-‬ ‭Can look at effect of caffeine OR the effect of sleep‬ ‭DV = word finding‬ ‭2 Factors (Sleep-deprivation; Caffeine-deprivation)‬ ‭2 Levels (Yes)‬ ‭4 Conditions‬ ‭Interaction effects‬ -‭ ‬ ‭ hen the effect of one IV variable‬‭depends on the‬‭level of another IV.‬ w ‭-‬ ‭A statistical interaction occurs when the effect of one independent variable on the‬ ‭dependent variable changes‬‭depending on the level‬‭of another independent‬ ‭variable.‬ ‭-‬ ‭Example: Word-finding depends on sleep-deprivation and caffeine-deprivation.‬ ‭ xample‬‭: an interaction with no main effects‬ E ‭Godden & Baddeley (1975): Is learning‬‭context-dependent‬‭?‬‭Four conditions:‬ -‭ ‬ ‭ earn on land – recall on land‬ L ‭-‬ ‭Learn on land – recall underwater‬ ‭-‬ ‭Learn underwater – recall on land‬ ‭-‬ ‭Learn under water – recall under water‬ ‭No real difference between land and underwater (i.e. no main effects). But learning‬ ‭ nd recalling within the same environments (2 of the 4 conditions) was more‬ a ‭effective.‬ ‭-‬ ‭ o here learning on land has no real advantage unless one has to recall on land as‬ S ‭well (that is the interaction). If the main effects were significant, then learning on land‬ ‭would be an advantage, or recalling underwater would have an advantage (which is‬ ‭not quite the case).‬ I‭n terms of inferential stats, there are no real differences between the main effects averages,‬ ‭i.e. the overall averages. However, we see that recall on land was better when they learned‬ ‭on land and recalled on land (compared to learning on land and recalling underwater).‬ ‭Similarly, recall was better underwater when they learned underwater.‬ ‭ o, learning is somewhat context dependent, because there is an interaction between where‬ S ‭the material is learned and where it is recalled.‬ ‭Mixed factorial‬‭design‬‭with counterbalancing‬ ‭Includes both independent groups (between-subjects factor) and within subjects factor.‬ ‭-‬ ‭Counterbalancing‬‭is used to fix the‬‭order / sequencing‬‭effect‬ ‭EXAMPLE:‬‭Riskind & Maddux (1993): looking at how self-efficacy‬‭relates to fear‬ -‭ ‬ ‭ etween-subjects variable: High self-efficacy vs. low self-efficacy‬ B ‭-‬ ‭Within-subjects variable: “Looming” (participants saw a video of a spider either‬ ‭coming towards them or moving away)‬ ‭-‬ ‭DV: Fear‬ ‭ ut the ordering mattered: whether participants saw the spider moving towards them first or‬ B ‭second‬ ‭-‬ f‭ixed using counterbalancing:‬‭randomly assigned‬‭people‬‭to getting‬‭either order‬‭of‬ ‭the within-subjects variable‬ ‭ he sample would be split into two groups: experimental (A) and control (B). For example,‬ T ‭group 1 does ‘A’ then ‘B,’ group 2 does ‘B’ then ‘A’ this is to eliminate order effects. Although‬ ‭ rder effects occur for each participant, because they occur equally in both groups, they‬ o ‭balance each other out in the results.‬ ‭Interaction effect between ‘looming’ and ‘low self-efficacy’‬ ‭Results:‬ ‭Number of participants needed:‬ ‭-‬ ‭ emember that the number of participants needed goes up as your number of‬ R ‭conditions increases:‬ ‭-‬ ‭2x2‬‭between‬‭subjects: 5 per group, 20 in total‬ ‭-‬ ‭2 x 2‬‭within‬‭subjects: 5 per group, 5 in total (same‬‭people in each group)‬ ‭-‬ ‭2 x 2, mixed design (between‬‭and‬‭within subjects):‬‭5 per group x 2 groups, so‬ ‭10 in total‬ ‭Between subject designs require the highest numbers of subjects:‬ ‭WEEK 11‬ ‭CORRELATIONAL RESEARCH DESIGNS‬ ‭Two broad disciplines of scientific psychology (according to Cronbach):‬ ‭1.‬ C ‭ orrelational‬‭:‬‭Concerned with studying‬‭individual‬‭differences‬‭and investigating the‬ ‭relationship‬‭between‬‭naturally-occurring variables‬ ‭2.‬ ‭Experimental‬‭: Not usually interested in individual‬‭differences, but in‬‭minimising‬ ‭these differences‬‭.‬‭Looks at‬‭groups‬‭and‬‭similarities‬‭within them. Variables are‬ ‭assigned by the experimenter.‬ ‭Correlation and regression‬ ‭-‬ ‭ orrelation‬‭identifies an‬‭association‬‭between‬‭two‬‭naturally-occurring variables‬ C ‭(co-relation)‬ ‭-‬ ‭There is a positive association between number of hours studied per week,‬ ‭and marks at the end of the year‬ ‭-‬ ‭Regression:‬‭used to‬‭make predictions‬‭when‬‭strong correlations‬‭exist‬ -‭ Y=a+bX‬ ‭a = y intercept, b = slope‬ ‭y = the dependent variable, x = independent variable‬ ‭e.g. Marks = error + b(hours studied)‬ ‭Need to know conditions for causality (correlation doesn’t equal causality):‬ ‭-‬ ‭covariation: they vary together‬ ‭-‬ ‭temporal precedence: one comes before the other‬ ‭-‬ ‭elimination of possible 3‬‭rd‬‭variables‬ ‭Two specific problems:‬ ‭1.‬ W ‭ hich‬‭comes first‬‭?‬‭(Directionality/temporal precedence)‬‭Does watching violent TV‬ ‭lead to aggression in children?‬ ‭Or do already aggressive children prefer to watch violent TV?‬ ‭2.‬ ‭Third variables‬ ‭Violent parents may expose their children to more violent media‬ ‭ ne solution to the directionality problem: cross-lagging‬ O ‭Eron, Huesman, Lefkowitz, & Walder (1972): Does watching violent TV cause aggression?‬ -‭ ‬ ‭ easured preference for watching violent TV programmes‬ M ‭-‬ ‭Measured peer ratings of aggression‬ ‭-‬ ‭875 third grade students‬ ‭-‬ ‭Returned 10 years later, measured the same variables‬ ‭Caution: design can’t be inferred from the statistics‬ ‭Comparing introverts and extraverts on their level of obedience to authority:‬ ‭1.‬ A ‭ dminister tests of introversion/extraversion and obedience of authority; correlate the‬ ‭two‬ ‭2.‬ A ‭ dminister tests of introversion/extraversion; select 25% most introverted and‬ ‭extraverted; put them in an obedience situation and measure obedience; use a t-test‬ ‭or 1-way ANOVA.‬ ‭So why do we use correlational research?‬ ‭Practicality:‬ ‭-‬ ‭ ome variables‬‭can’t be randomly assigned‬‭(gender,‬‭age, personality variables)‬ S ‭Some research is conducted with‬‭prediction‬‭in mind‬ ‭-‬ ‭E.g., predicting why certain people will do well on the job‬ ‭Ethical grounds‬‭:‬ ‭-‬ ‭Can’t randomly assign to brain damage or to experiencing childhood abuse etc‬ ‭Places where correlational research is used‬ ‭1.‬ ‭Psychometrics (test development)‬ ‭-‬ ‭Testing reliability: split-half, test-retest.‬‭Must‬‭be highly correlated to indicate‬ ‭that they halves measure the same construct.‬ ‭-‬ ‭Testing validity: criterion validity.‬‭The ability‬‭of the measure to predict an‬ ‭outcome.‬ ‭2.‬ ‭Research in Personality and Abnormal‬‭Psychology (‬‭almost‬‭all is correlational:‬‭can’t‬ ‭assign people to having mental health problems or certain personalities)‬ ‭3.‬ ‭Studying the nature-nurture controversy (correlation between particular‬ ‭genes/environment and outcomes)‬ ‭4.‬ ‭Any cross-sectional study (e.g. correlation between exercise and stress levels) –‬ ‭can’t infer causality‬ ‭In summary:‬ ‭Correlational research:‬ ‭-‬ ‭ ontributes a great deal to psychology, often‬‭when‬‭experimental procedures cannot‬ C ‭be used‬ ‭-‬ ‭With modern, sophisticated statistical procedures, more complex questions about‬ ‭cause and effect can be addressed than in the past‬ ‭-‬ ‭Much correlational research takes place‬‭outside the‬‭laboratory‬‭– for instance,‬ ‭quasi- experimental research and programme evaluation‬ ‭QUASI-EXPERIMENTAL DESIGNS‬ ‭An experiment is…‬ -‭ ‬ ‭ here participants are‬‭randomly assigned‬ W ‭-‬ ‭To‬‭more than one‬‭condition. AKA a randomised controlled‬‭trial.‬ ‭ efinition of quasi-experimental designs:‬ D ‭Quasi-experimental designs are those in which participants‬‭cannot be randomly assigned‬ ‭to conditions‬ ‭Or‬ ‭ quasi-experiment exists whenever‬‭causal conclusions‬‭cannot be drawn‬‭because there‬ A ‭is‬‭less than complete control‬‭over the variables in‬‭the study‬ ‭ on’t have random assignments and the‬‭conditions aren’t‬‭equivalent‬‭, but they resemble‬ D ‭experiments in other respects (have an‬‭IV‬‭). Participants‬‭are assigned to groups according to‬ ‭a characteristic they already possess (age, gender, IQ) which is the IV.‬ ‭ eed to try‬‭manually equating‬‭the groups or‬‭eliminating‬‭other differences as‬ N ‭explanations‬‭for observed effects.‬ ‭Advantages‬‭:‬ ‭-‬ ‭Increased‬‭external validity‬ ‭-‬ ‭Experiments are held under carefully controlled,‬‭artificial environments that‬ ‭may not generalise outside of these settings (i.e. in the real world)‬ ‭-‬ ‭Quasi-experiments are held under‬‭naturally occurring‬‭conditions‬ ‭-‬ ‭Very useful for‬‭policy‬‭decisions / evaluation‬ ‭Disadvantages‬‭:‬ ‭ s the quasi-independent variable isn’t completely under control and there’s random‬ A ‭assignment or control group, the research is much‬‭more vulnerable to threats of internal‬ ‭validity‬‭, specifically:‬ -‭ ‬ ‭ istory‬ H ‭-‬ ‭Maturation‬ ‭-‬ ‭Selection bias‬ ‭-‬ ‭Regression to the mean‬ ‭Two types of quasi-experimental designs to focus on:‬ ‭.‬ ‭Non-equivalent‬‭control group designs‬ 1 ‭2.‬ ‭Interrupted time series‬‭designs‬ ‭T = treatment / intervention‬ ‭1. Non-equivalent control group designs‬ ‭-‬ ‭ urpose: evaluate‬‭effectiveness‬‭of a‬‭treatment programme‬‭by including a time‬ P ‭series component along with a “control group” that’s not exposed to the intervention‬ -‭ ‬ ‭Sample size = 2‬ ‭-‬ ‭The 2 groups‬‭differ‬‭, they’re not randomly assigned.‬‭Validity therefore compromised.‬ ‭Therefore it is important to try to match‬‭the groups‬‭as closely as possible prior to the‬ ‭study. Also vulnerable to regression to the mean and maturation.‬ ‭-‬ ‭Measure the two groups‬‭before and after‬‭the intervention‬ ‭2. Interrupted time-series design‬ ‭-‬ ‭ urpose: to observe behaviour over time‬‭prior to and‬‭immediately after‬‭introducing‬ P ‭an intervention‬ -‭ ‬ ‭Advantage: allows for the‬‭evaluation of trends‬ ‭-‬ ‭Often used in‬‭policy or media evaluation‬ ‭-‬ ‭E.g.: measuring the effect of an anti-smoking campaign‬ ‭-‬ ‭Need a lot of data points to actually understand the effect of the intervention.‬ ‭Important to measure the DV before as well as after the treatment:‬ ‭Example: effect of an incentive plan on worker productivity‬ -‭ ‬ ‭ racked productivity for 4 years before the intervention‬ T ‭-‬ ‭Tracked productivity for a further 6 years after‬ ‭ ystematically evaluated possible threats to internal validity to verify the effectiveness of the‬ S ‭treatment‬ ‭Small N designs‬ ‭ ery similar to time-series designs. Both use‬‭very‬‭small sample sizes.‬‭Used often in early‬ V ‭days of psychology (e.g. studying oneself)‬ ‭-‬ ‭ mall N designs can be both experimental and quasi-experimental, depending on the‬ S ‭level of control over the independent variable. Some designs in this category involve‬ ‭true experiments (experimental), while others may have less control over the‬ ‭manipulation (quasi-experimental).‬ ‭Advantages of using small n designs:‬ ‭‬ S‭ ometimes used because‬‭potential subjects are hard‬‭to find‬‭(e.g. studying‬‭rare‬ ‭disorders‬‭)‬ ‭‬ ‭Grouped‬‭data can lead to‬‭misleading results‬‭(experiments‬‭average out‬‭results).‬ ‭Small n‬ ‭designs are more interested in‬‭individual differences‬ ‭-‬ ‭Averaged-out results from group designs may not‬‭accurately‬‭portray‬‭the‬ ‭response of‬‭any‬‭particular participant (e.g. USA women‬‭have an average of‬ ‭2.09 children)‬ ‭-‬ ‭Group means may have no counterpart in the behaviour of individual‬ ‭participants‬ ‭-‬ ‭Group means may obscure the fact the IV‬‭affected some‬‭participants but‬ ‭not others‬ ‭ ften more than one individual is studied (usually 3-8), but their‬‭results are analysed‬ O ‭separately and rarely averaged.‬ ‭ ingle-participant researchers study‬‭intraparticipant‬‭variance‬‭: variability in an individual’s‬ S ‭behaviour within the same situation on different occasion‬ ‭Small N designs in applied behavioural research‬ ‭closely wedded to the study of‬‭operant conditioning‬ ‭-‬ ‭skinner’s influential research operant conditioning involves single participant designs‬ ‭ lso been used to study the effects of various schedules of reinforcement and punishment‬ a ‭on behaviour‬ i‭n applied research single participant designs have been most used to study defects of‬ ‭behaviour modification‬ ‭-‬ t‭echniques for changing problem behaviours that are based on the principles of‬ ‭operant conditioning‬ ‭single participants research has also been used in industrial settings and schools‬ ‭ lso used for demonstrational purposes simply to show that a particular behavioural affect‬ A ‭can be obtained‬ ‭ howing that the‬‭behaviour of a single individual‬‭changes‬‭as a result of the‬‭treatment‬‭,‬ S ‭punishment or reinforcement‬‭.‬ ‭This requires:‬ ‭1.‬ T ‭ he target behaviour must be‬‭operationally defined‬‭in terms of‬‭easily‬ ‭recordable events‬‭(usually frequency)‬ ‭2.‬ E ‭ stablish a‬‭baseline level of responding‬‭against which the effects of the‬ ‭programme can be assessed (there’s a period of no intervention)‬ ‭3.‬ ‭Introduce the treatment and continue monitoring‬ ‭Some types of small N designs‬ ‭.‬ W 1 ‭ ithdrawal/reversal designs‬ ‭2.‬ ‭Multiple baselines designs‬ ‭1.‬ ‭Withdrawal/reversal designs‬ ‭-‬ ‭ he simplest is‬‭the A-B design‬‭(A = baseline / before‬‭the intervention, B = during the‬ T ‭intervention)‬ ‭-‬ ‭Can’t be too hasty in deciding that the intervention caused the change in behaviour:‬ ‭there could have been a 3‬‭rd‬‭variable. Therefore, the‬‭intervention‬‭should be‬ ‭withdrawn to see whether the behaviour changes again.‬ -‭ ‬ ‭Other threats to internal validity include‬‭maturation,‬‭testing, and history.‬ ‭-‬ ‭Can also have more complex withdrawal/reversal designs: A-B-A or A-B-A-B – allows‬ ‭for more robust conclusions‬ ‭2.‬ ‭Multiple baseline designs‬ ‭-‬ ‭ sed when a withdrawal design is‬‭not feasible‬‭(when‬‭the intervention/treatment‬ U ‭changes something in the participants that can’t be reversed‬‭or when‬‭medical‬ ‭reasons forbid the withdrawal‬‭of a treatment)‬ ‭-‬ ‭Multiple baselines approach uses a‬‭varying time schedule‬‭that allows the‬ ‭researcher to determine if the application of treatment is truly influencing the change‬ ‭in behaviour.‬ ‭-‬ ‭We might‬‭vary the length of time‬‭in the initial baseline‬‭determination and then apply‬ ‭the treatment to determine if the‬‭change in behaviour‬‭corresponds with the‬ ‭introduction of treatment.‬ ‭ ultiple baselines across subjects: The‬‭start of treatment‬‭conditions is staggered‬ M ‭(started at different times) across individuals. Because treatment is started at different times‬ ‭we can conclude that changes are due to the treatment rather than to a chance factor.‬ ‭Evaluating small N designs‬ ‭‬ W ‭ hat about‬‭external validity‬‭? Small N designs don’t‬‭tend to have very good external‬ ‭validity due to their small sample sizes. Generalizability is‬‭limited‬‭to the‬ ‭representivity of the sample.‬ ‭‬ ‭does not capture the nuances of real-world situations where multiple factors may‬ ‭interact‬ ‭‬ ‭What about‬‭statistical significance‬‭? Can’t always‬‭be sure of it‬ ‭‬ ‭What about interactions? Difficult to explore because interventions are usually‬ ‭introduced one at a time.‬ ‭‬ ‭What about studies that don’t rely on frequency of response?‬ ‭‬ ‭Ethical issues‬‭regarding ABA designs: is it ethical‬‭to withdraw a‬‭potentially helpful‬ ‭treatment‬‭from a troubled patient to assure the researcher‬‭that it is in fact effective?‬ ‭(e.g. anti- depressants for suicidal patients‬ ‭ he causal inferences one can draw from single participant designs are often weak, and the‬ T ‭effects are of questionable generalizability, but such studies can provide‬‭indirect, anecdotal‬ ‭evidence‬‭that‬‭particular effects‬‭can‬‭be obtained‬‭.‬ ‭Surveys‬ ‭Two important aspects:‬ -‭ ‬ ‭ ampling‬ S ‭-‬ ‭Structuring the questions‬ ‭ he sample is not drawn directly from the population, but from‬‭sampling frames‬‭(i.e. the‬ T ‭form in which the sample becomes available to the researcher)‬ ‭Probability sampling‬ ‭Random selection:‬‭each person has an‬‭equal chance‬‭of being chosen‬‭to be in the sample‬ ‭-‬ ‭ sed whenever you want to learn something specific about an identifiable group of‬ U ‭individuals (want to be able to‬‭generalize back to‬‭the population‬‭)‬ ‭-‬ ‭We need a representative sample in order to generalise about the population,‬ ‭otherwise the sample is biased‬ ‭-‬ ‭For a sampling method to be considered probability sampling, it must‬‭utilize some‬ ‭form of random selection‬‭. In other words, researchers‬‭must set up some process‬ ‭or procedure that ensures, with confidence, that the different units in their sample‬ ‭population have‬‭equal probabilities of being chosen.‬ ‭.‬ S 1 ‭ imple random sampling:‬ ‭-‬ ‭Like “putting names in a hat”‬ ‭-‬ ‭Each element has exactly the same chance of being selected, and the selection of‬ ‭each element was independent of the selection of a previous one.‬ ‭-‬ ‭ reates samples that are highly representative of the population‬ C ‭Effective and practical‬‭, except:‬ ‭-‬ ‭When you want to look at systematic features of the population (e.g. when‬ ‭you want to do research into gender differences but there are more women‬ ‭than men in a class)‬ ‭-‬ ‭When the population is‬‭very large‬ ‭2. Stratified sampling:‬ ‭-‬ ‭ sed when populations consist of non-overlapping sub-groups/strata e.g. age, socio-‬ U ‭economic status‬ ‭-‬ ‭The researcher divides the entire population into different subgroups or strata (if it‬ ‭isn’t already divided), then‬‭randomly selects the‬‭final subjects from the different‬ ‭strata‬‭using some form of probability sampling.‬ ‭-‬ ‭Proportionate stratified sampling: proportions of important subgroups in the‬ ‭population are‬‭represented precisely‬‭in the sample.‬‭The same proportion of‬ ‭individuals that can be found in the population are also in the sample.‬ ‭3. Cluster sampling:‬ -‭ ‬ ‭ sed when studying large populations and a sampling frame isn’t available‬ U ‭-‬ ‭The population is divided into more manageable groups of elements called clusters‬ ‭-‬ ‭A “cluster” is a‬‭sampling unit‬‭(a‬‭class‬‭, a school‬‭etc)‬‭within which‬‭one samples‬ ‭randomly‬ ‭ on-probability sampling‬ N ‭Any kind of sampling where selection of element‬‭isn’t‬‭determined by the statistical‬ ‭principle of randomness.‬ ‭ an be used‬‭when generalisability is not the goal‬‭,‬‭but rather studying the‬‭relationship‬ C ‭between two variables is (e.g. stress and memory).‬ ‭Useful for testing theories about processes considered universal.‬ ‭1.‬ C ‭ onvenience sampling:‬‭Requesting volunteers‬‭from a‬‭group‬‭of available‬ ‭people who‬‭meet the general requirements‬‭of the study‬‭(e.g. UCT’s SRPP‬ ‭program). Only need to be available and willing to participate.‬ ‭2.‬ P ‭ urposive sampling‬‭:‬‭Recruiting‬‭a‬‭specific type‬‭of‬‭person (can overlap with‬ ‭convenience sampling). E.g. women who are economic migrants.‬ ‭Sampling is‬‭directed towards elements of interest‬‭.‬ ‭Purposive sampling depends not only on availability and willingness to‬ ‭participate, but that the cases are typical of the population group being‬ ‭researched‬ ‭3.‬ S ‭ nowball sampling:‬‭When you start off with purposive sampling, then ask the‬ ‭participants to recruit anyone they know who matches the inclusion criteria of‬ ‭the study.‬ ‭Gradually accumulating a large enough sample‬‭through‬‭contacts and‬ ‭references‬ ‭Survey methods‬ ‭Interviews‬ ‭-‬ ‭Advantages:‬ ‭-‬ ‭Comprehensive, yields‬‭lots‬‭of information‬ ‭-‬ ‭Usually‬‭don’t get problems with unclear information‬‭or‬‭missing‬‭data‬ ‭-‬ ‭Disadvantages:‬ ‭-‬ ‭People‬‭refuse‬‭to be interviewed, can’t be‬‭found‬‭, interviewer‬‭refuses to go‬ ‭there‬ ‭-‬ ‭Cost, logistics‬ ‭-‬ ‭Interviewer bias‬‭(e.g., cross-race bias)‬ ‭Written surveys‬ -‭ ‬ ‭ se either open or closed questions‬ U ‭-‬ ‭Often use Likert-like scales‬ ‭-‬ ‭Can be sent through the post or online or administered in a group setting‬ ‭Phone surveys‬ -‭ ‬ ‭ se‬‭random digit dialling‬‭(to avoid missing unlisted‬‭numbers)‬ U ‭-‬ ‭Does exclude‬‭that portion of the population that‬‭doesn’t have a phone‬ ‭-‬ ‭Non-response rate‬‭can be high‬ ‭NB: Evaluating survey research‬ ‭. Was the sampling frame‬‭biassed‬‭? Did it‬‭leave out‬‭certain groups?‬.‭ Was there a‬‭social desirability bias‬‭? Participants‬‭worry about how they look in the eyes of‬ ‭the researcher. E.g. parents unlikely to admit they do (or how often they do) spank their‬ ‭child.‬ ‭. Problems with questions:‬ -‭ ‬ ‭ mbiguity‬‭. E.g. “Visiting relatives can be fun.”‬ A ‭-‬ ‭2-part‬‭questions. E.g. “Is it wrong for female patrons‬‭in bars to swear and to buy‬ ‭drinks for men they don’t know?”‬ ‭-‬ ‭Framing‬‭of the question. E.g. “Do you prefer your‬‭hamburgers flame-broiled or‬ ‭fried?” VS “Do you prefer a hamburger that is grilled on a hot stainless steel grill or‬ ‭cooked by passing the raw meat through an open gas flame?”‬ ‭Observational Research‬ ‭Types of observational research:‬ ‭.‬ C 1 ‭ ase studies‬ ‭2.‬ ‭Naturalistic observation/Participant observation‬ ‭3.‬ ‭Archival research‬ ‭.‬ C 1 ‭ ase studies‬ ‭-‬ ‭A detailed, descriptive study of a single individual, group or event (i.e. case)‬ ‭-‬ ‭There’s a tension in psychology between the‬‭idiographic‬‭and nomothetic‬ ‭approaches‬ ‭-‬ ‭Idiographic = individual.‬ ‭-‬ ‭Nomothetic = the group.‬ ‭-‬ ‭Case studies studying the individual are most common, but‬ ‭researchers can sometimes perform case studies of groups‬ ‭-‬ ‭The data can come from a variety of sources such as observation, interviews, news‬ ‭reports, and archival records‬ ‭Value of the case study:‬ ‭-‬ ‭ ource‬‭of ideas and‬‭hypotheses‬‭(e.g. Freud and his‬‭clients, Piaget and his own‬ S ‭children theories)‬ -‭ ‬ ‭Source for‬‭developing therapy techniques‬ ‭-‬ ‭Permit the study of‬‭rare phenomena‬‭(hard to find‬‭enough people for a group)‬ ‭-‬ ‭Can provide a‬‭counterfactual‬‭for notions‬‭considered‬‭universally applicable‬‭(e.g.‬ ‭in criminal profiling)‬ ‭-‬ ‭They have‬‭persuasive and motivational‬‭value (in the‬‭advertising industry)‬ ‭Limitations of the case study‬ ‭-‬ ‭ hey’re virtually useless in providing evidence to test theories, as the case study‬ T ‭occurred in an‬‭uncontrolled environment‬‭. No matter‬‭how plausible the explanation‬ ‭offered, alternative explanations cannot be ruled out (internal validity).‬ ‭-‬ ‭The heavy reliance on‬‭anecdotal information‬‭makes‬‭for the possibility of quite‬ ‭biassed‬‭presentation. There’s no relevant comparison‬‭information and control over‬ ‭other variables.‬ -‭ ‬ ‭Lack of‬‭generalisability‬‭to‬‭other‬‭individuals or‬‭situations.‬ ‭-‬ ‭Observer bias‬‭: in behavioural science, the researcher‬‭is often the participant’s‬ ‭psychotherapist. There’s therefore no way of determining the‬‭reliability or validity‬ ‭of the researcher’s observations or interpretations‬‭.‬‭Additionally, the researcher‬ ‭often has a stake‬‭in the outcome of the investigation‬‭of self-fulfilling prophecies.‬ ‭2.‬ ‭Naturalistic + participant observation‬ ‭-‬ ‭ he attempt to‬‭study normal behaviours‬‭of people or animals as they act in their‬ T ‭everyday environments.‬ -‭ ‬ ‭The chief method of anthropologists and wildlife researchers‬ ‭-‬ ‭The researcher…‬ ‭-‬ ‭Could be‬‭hidden‬‭(e.g., behind a one-way mirror; in‬‭a bird-hide)‬ ‭-‬ ‭Could just sit on a bench in a strategic location‬ ‭-‬ ‭Could just analyse a‬‭video‬ ‭-‬ ‭Participant observation:‬‭join the group‬‭being observed‬ ‭.g. The theory of cognitive dissonance emerged out of participant observation. Researcher‬ E ‭“joined” a cult and wrote a book about it.‬ I‭ssues with this study:‬ ‭- Joined under false pretences‬ ‭- Gave the other cult members the feeling that their ideas may be correct, because 7 other‬ ‭people (the researchers) had joined them‬ ‭ valuating observational methods‬ E ‭Absence of control:‬ ‭-‬ ‭Conclusions about‬‭causality cannot be drawn‬ ‭ an serve the purpose of‬‭falsification‬‭(show that‬‭what are considered universal laws aren’t‬ C ‭actually)‬ ‭Observer bias:‬ ‭-‬ ‭Allowing‬‭preconceived ideas‬‭to‬‭colour one’s interpretations‬‭of one’s observations‬ ‭Subject reactivity‬ ‭-‬ ‭Subjects may‬‭react to the researcher‬‭being present,‬‭taking notes etc‬ ‭ xample: observations of touching‬ E ‭. Hall & Veccia (1990): Men and women in public places: who initiates the touching? Are‬ ‭there gender differences in the type of touching? Are there age differences?‬ ‭. Mixed-sex and same-sex touching in a variety of public places (airports, subways, malls) in‬ ‭Boston‬ ‭. Handheld tape recorder and a timer that beeped every 10s‬ ‭.‬ A 3 ‭ rchival research‬ ‭-‬ ‭Archival data range from‬‭public information‬‭such as‬‭census‬‭data, court records,‬ ‭genealogical data, etc. through more‬‭private information‬‭such as credit histories,‬ ‭medical‬‭records,‬‭educational‬‭records, and diaries.‬ ‭Evaluating archival research‬ ‭Advantages:‬ -‭ ‬ ‭ nlimited‬‭information available; the only limitation is the researcher’s creativity‬ U ‭-‬ ‭No subject reactivity‬‭(as you’re not working with‬‭actual participants)‬ ‭-‬ ‭Can‬‭converge with lab research‬‭, thereby increasing‬‭external validity (testing‬ ‭whether lab- generated ideas correspond with archival data i.e. the real world)‬ ‭Disadvantages:‬ ‭-‬ ‭ ecause it already exists, some piece‬‭may be missing‬‭or may not be‬ B ‭representative‬ ‭-‬ ‭Experimenter bias‬‭: selecting only those records that‬‭support one’s hypothesis‬ ‭Ethics in Psychological Research‬ ‭The start of formalising ethics‬ -‭ The Tuskegee syphilis study‬ ‭- Black men with syphilis living in a poor area were studied. They were told they were being‬ ‭treated (when they weren’t) and the study was continued even after effective treatment was‬ ‭developed‬ ‭- Study started in the 1930’s but was only made public in 1968‬ ‭ ed to:‬ L ‭The‬‭Belmont Report‬‭:‬‭Ethical Principles and Guidelines‬‭for the Protection of Human‬ ‭Subjects of Research‬‭(1979)‬ ‭NB: Three fundamental principles:‬ ‭1.‬ B ‭ eneficence‬‭:‬‭maximise benefits‬‭and‬‭minimise risks‬‭(benefits should outweigh the‬ ‭risks)‬ ‭2.‬ ‭Autonomy‬‭:‬‭people are treated as‬‭capable of making‬‭decisions‬‭about whether or‬ ‭not to‬‭participate‬‭in research‬‭(adults give informed‬‭consent, children give assent).‬ ‭Confidentiality is also important.‬ ‭3.‬ ‭Justice‬‭:‬‭fairness‬‭(fairness about carrying the risks/burdens‬‭of the research; fairness‬ ‭about receiving the benefits). People should‬‭receive‬‭what is due to them‬‭.‬ ‭Participants should be treated with‬‭fairness at all‬‭stages of the research‬‭(includes‬ ‭fair selection‬‭and providing‬‭care/support‬‭distress/harmed‬‭participants).‬ ‭Need to be able to define and explain the above.‬ ‭ eception may only be used when the study is not harmful, there are no other alternatives,‬ D ‭and the research is important. Participants must be debriefed afterwards.‬ ‭The IRB and Ethics codes‬ ‭-‬ ‭Institutional Review Board – generic name Draws on:‬ ‭-‬ ‭ he‬‭American Psychological Association‬‭Ethics Code (see‬ T ‭www.apa.org/ethics‬‭)‬ ‭-‬ ‭The‬‭Helsinki Declaration‬‭of the World Medical Association‬ ‭ B: Informed consent‬ N ‭Informed consent deals mostly with autonomy. Participants need to understand what they’re‬ ‭signing up for.‬ ‭Knowledge‬ ‭-‬ ‭ nderstanding the‬‭nature‬‭of the experiment (time required‬‭etc.), the‬‭alternatives‬ U ‭available, and the‬‭potential risks‬‭and‬‭benefits‬ ‭Volition‬ ‭-‬ ‭ articipants must provide their consent‬‭free from‬‭constraint or duress‬‭(can’t be‬ P ‭forced), and may‬‭revoke‬‭their consent at any time‬‭(NB when working with children,‬ ‭prisoners etc.)‬ ‭-‬ ‭“Thank you” gifts or potential benefits shouldn’t be so big that they make participants‬ ‭feel that they can’t drop out. Participation needs to be entirely‬‭voluntary‬‭.‬ ‭Competence‬ ‭-‬ ‭ he individual’s‬‭ability‬‭to make a‬‭well-reasoned decision‬‭and to give‬‭consent‬ T ‭meaningfully‬ ‭-‬ ‭People in comas, people with intellectual disabilities‬ ‭Consent needs to be formalized in writing unless the risks of harm are very low.‬ ‭Consent forms‬ -‭ ‬ ‭ verview‬ O ‭-‬ ‭Description of‬‭procedures‬ ‭-‬ ‭Risks‬‭and inconveniences‬ ‭-‬ ‭Benefits‬ ‭-‬ ‭Costs and‬‭economic considerations‬ ‭-‬ ‭Confidentiality‬ ‭-‬ ‭Alternative treatments‬ ‭-‬ ‭Voluntary participation‬ ‭-‬ ‭Questions and further information‬ ‭-‬ ‭Signature‬‭lines‬ ‭Other ethical issues in research‬ -‭ ‬ ‭ ata fraud‬ D ‭-‬ ‭Allocation of credit i.e. plagiarism. Stealing someone else’s work/ideas‬ ‭-‬ ‭Sharing of materials and data‬ ‭Basic single case experimental designs‬ t‭hree basic single case experimental designs: ABA, multiple-I, and multiple baselines‬ ‭designs‬ ‭.‬ A 1 ‭ BA designs‬ ‭-‬ ‭most common‬ ‭-‬ ‭attempts to demonstrate that an independent variable affects behaviour by first‬ ‭showing that the variable causes a target behaviour to occur and then showing that‬ ‭the removal of the bearable courses behaviour to cease‬ ‭-‬ ‭these are sometimes called reversal designs‬ ‭‬ ‭participant is first observed in the absence of the independent variable‬ ‭‬ ‭Target behaviour is measured many times during this phase- to establish a baseline‬ ‭for comparison‬ ‭‬ T ‭ he independent variable is introduced and the behaviour is observed again‬ ‭‬ ‭if the independent variable influences behaviour you will see a change in behaviour‬ ‭from the baseline to the treatment period‬ ‭-‬ ‭however despite this the researcher should not be too hasty to conclude that‬ ‭the effect was caused by the independent variable‬ ‭-‬ ‭some other event occuring at the same time as the independent variable‬ ‭could’ve produced the observed effect‬ ‭‬ ‭to reduce this possibility the independent variable is then withdrawn‬ ‭‬ ‭if the independent variable is in fact maintaining the behaviour of the behaviour may‬ ‭return to its baseline level‬ ‭.‬ m 2 ‭ ultiple- Interval designs‬ ‭-‬ ‭Single case experimental designs that present varying nonzero levels of the‬ ‭independent variable or cold multiple I designs‬ ‭‬ ‭researches insert a baseline period between each successive an introduction of a‬ ‭level of the independent variable resulting in a ABACA design‬ ‭-‬ ‭commonly used in research that investigates the affects of drugs on behaviour‬ ‭-‬ ‭also used for graduated exposure‬ ‭.‬ m 3 ‭ ultiple baseline designs‬ ‭-‬ ‭two or more behaviours are studied simultaneously‬ ‭‬ ‭after obtaining baseline data on all behaviour is an independent variable is‬ ‭introduced that is hypothesised to affect‬‭only one‬‭of the behaviours‬ ‭-‬ ‭by measuring several behaviours the researcher can show that the independent‬ ‭variable cause the target behaviour to change but did not affect the other behaviours‬ ‭-‬ ‭if the effect of the independent variable can be shown to be specific to certain‬ ‭behaviours the researcher has increased confidence that the obtained effects were in‬ ‭fact due to the independent variable‬

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