Oral Communication Models (Grade 11) PDF

ORAL COMMUNICATION Ma’am Johanna Lou C. De Leon  Models of Communication GRADE 11 The following models of communication: 1. Linear Communication Model 1. Lasswell’s Model 2. Aristotle’s Model 3. Berlo’s SMCR Model 2. Transactional Model...

ORAL COMMUNICATION Ma’am Johanna Lou C. De Leon  Models of Communication GRADE 11 The following models of communication: 1. Linear Communication Model 1. Lasswell’s Model 2. Aristotle’s Model 3. Berlo’s SMCR Model 2. Transactional Model 1. Shannon - W eaver Model 3. Interactive Model 1. Schramm’s Model 1. Communication is considered as one-way process. 2.The message signal is encoded and transmitted through channel in presence of noise. 3.The sender is more prominent in linear model of communication 4. It is applied in mass communication like television, radio, etc.  1. Aristotle’s Model of Communication It is mainly focused on speaker and speech. Speaker- centered model  2. Lasswell’s Model of Communication The The content of The medium/ The receiver of The feedback of communicator or the message Media the message the receiver to sender or or an audience the sender source of Content Media message Analysis Analysis Audience Effect Analysis Analysis Control Analysis 3. Berlo’s SMCR Model 1. Is the exchange of messages between sender and receiver. 2. Both sender and receiver are known as communicators. 3.mostly used for interpersonal communication and is also called circular model of communication. Shannon-Weaver’s Model of Communication Sender Encoder Decoder Receiver Paula, a VP of Marketing in a multinational company, is briefing Julian on new marketing strategies they are about to introduce next month. She wants a detailed study of the competitor’s activity by the end of the week. Unfortunately, while she was speaking, her assistant Peter interrupted her, and she forgot to tell Julian about the most important issue. At the end of the week, Julian did finish the report, but there were some mistakes, which had to be corrected later on. 1. Also known as “convergence model”. 2. Deals with exchange of ideas and messages taking place both ways from sender to receiver and vice-versa. 1. Schramm’s Model of Communication