Media and Information Literacy Grade 12 Past Paper PDF

12 Media and Information Literacy Quarter 3 – Module 6: Legal, Ethical, and Societal Issues in Media and Information Department of Education Republic of the Philippines Media and Information Literacy– Grade 12 Alternative Delivery Mode Quarter 3 – Module 6: L...

12 Media and Information Literacy Quarter 3 – Module 6: Legal, Ethical, and Societal Issues in Media and Information Department of Education Republic of the Philippines Media and Information Literacy– Grade 12 Alternative Delivery Mode Quarter 3 – Module 6: Legal, Ethical, and Societal Issues in Media and Information First Edition, 2019 Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the Government of the Philippines. However, prior approval of the government agency or office wherein the work is created shall be necessary for exploitation of such work for profit. Such agency or office may, among other things, impose as a condition the payment of royalties. Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.) included in this book are owned by their respective copyright holders. Every effort has been exerted to locate and seek permission to use these materials from their respective copyright owners. The publisher and authors do not represent nor claim ownership over them. Published by the Department of Education Secretary: Leonor Magtolis Briones Undersecretary: Diosdado M. San Antonio Assistant Secretary: Alma Ruby C. Torio Development Team of the Module Author: Irish Mellie U. Nomorosa Editor: Romalyn A. Rizardo Reviewers: Mary Ann A. Javier, Amalia C. Solis and Julius J. Jardiolin Management Team: Malcolm S. Garma, Regional Director Genia V. Santos, CLMD Chief Dennis M. Mendoza, Regional EPS In-Charge of LRMS Micah S. Pacheco, Regional ADM Coordinator Aida H. Rondilla, CID Chief Lucky S. Carpio, Division EPS In-Charge of LRMS and ADM Coordinator Printed in the Philippines Department of Education – Bureau of Learning Resources (DepEd-BLR) Office Address: DepEd Complex, Meralco Ave., Pasig City, Metro Manila Telefax: (+632)8636-1663 | 8633-1942 | 8635-9817 | 8638-7530 | 8638-7531 | 8638-7529 | (+63919) 456-0027 | (+63995) 921 8461 E-mail Address: [email protected]  12 Media and Information Literacy Quarter 3 – Module 6: Legal, Ethical, and Societal Issues in Media and Information This instructional material was collaboratively developed and reviewed by educators from public and private schools, colleges, and or/universities. We encourage teachers and other education stakeholders to email their feedback, comments, and recommendations to the Department of Education at [email protected]. We value your feedback and recommendations. Department of Education Republic of the Philippines Introductory Message For the facilitator: This module was collaboratively designed, developed, and reviewed by educators to guide you, the teacher or facilitator, in helping the learners meet the standards set by the Department of Education. This module primarily aims to help the learners understand the lessons in Media and Information Literacy based on the Most Essential Learning Competencies and see their relevance to real-life through a fun-filled learning experience. This module hopes to engage the learners in guided and independent self-learning activities at their own pace and time. Furthermore, this also aims to help learners acquire the necessary 21 st-century skills while considering their needs and circumstances. As a facilitator, you are expected to orient the learners on how to use this module. You also need to keep track of the learners’ progress while allowing them to manage their own learning. Furthermore, you are expected to encourage and assist the learners as they do the tasks included in the module. For the learner: Welcome to the Media and Information Literacy Grade 12 Alternative Delivery Mode (ADM) Module. This module was designed to provide you with fun and meaningful opportunities for guided and independent learning at your own pace and time. You will be enabled to process the contents of the module while being an active learner. Specifically, this module aims to help you acquire and apply knowledge about the legal, ethical and societal issues in media and information to become a more responsible digital citizen through activities like advocacy campaigns and digital citizenship challenge. This module contains the following parts: a. What I Need to Know (Introduction and Learning Objectives), b. What I Know (Pretest), c. What’s In (Review), d. What’s New (Introductory activity), e. What Is It (Content Discussion), f. What’s More (Enrichment Activities), g. What I Have Learned (Generalization), h. What I Can Do (Application), i. Assessment (Posttest), Additional Activities, Answer Key, and References. To enjoy learning about the lesson, you must set aside all other tasks that will disturb you while answering the module. Use the module with care. Do not put unnecessary mark/s on any part of the module. Follow carefully all the contents and instructions indicated on every page of this module. Take note of the significant concepts you find in the lesson, which you may use for future references. Keep in mind to USE SEPARATE SHEETS OF PAPER in doing all the provided activities to meet all the lesson’s objectives. If you encounter any difficulty in answering the tasks in this module, do not hesitate to consult your facilitator. After accomplishing all the activities, let your facilitator/guardian assess your answers. The success in accomplishing this module depends on your will and grit. Keep going and enjoy learning! 4  What I Need to Know This module was designed and written to help you demonstrate an understanding of the legal, ethical, and societal issues in the use of media and information. The scope of this module permits it to be used in many different learning situations. The language used recognizes the diverse vocabulary level of students. The lessons are arranged to follow the standard sequence of the course. But the order in which you read them can be changed to correspond with the textbook you are now using. After going through this module, you are expected to: 1. cite practical situation when to apply knowledge in intellectual property, copyright, and fair use guidelines (MIL11/12LESI-IIIg-17) 2. create a campaign ad to combat digital divide, addiction, and bullying (MIL11/12LESI-IIIg-19) What I Know Choose the letter of the answer that best fits each description. Write the chosen letter on a separate sheet of paper. 1. This refers to creations of the mind such as inventions, literary and artistic works, designs and symbols, names, and images used commercially. a. fair use c. creative commons b. copyright d. intellectual property 2. Republic Act No. 10175, also known as Cybercrime Prevention Act of 2012, serves this primary purpose. a. promotion of cybercrime awareness b. forum for intellectual property services, policy, information, and cooperation c. protection of the fundamental right of privacy, and of communication while ensuring the free flow of information d. provision of definition, prevention, investigation, suppression, and imposition of penalties for cybercrime 3. This type of intellectual property is an exclusive right for an invention. a. patent c. trademark b. copyright d. industrial design 5 4. This is an economic inequality between groups in terms of access to, use of, or knowledge of ICT (Information and Communications Technology). a. fair use c. digital divide b. flame war d. digital footprint 5. This is a set of rules for properly behaving online. a. netiquette c. digital literacy b. digital law d. digital citizenship 6. This is a legal term used to describe the rights that creators have over their literary and artistic works. a. patent c. trademark b. copyright d. creative commons 7. This is the excessive use of computers to the extent that it interferes with daily life, which may result in problems with social interaction, or affect mood, relationships, and thought processes. a. flame war c. gaming disorder b. cyberbullying d. computer addiction 8. Also colloquially referred to as piracy, this occurs when a copyrighted work is reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of the copyright owner. a. fake news c. infringement b. plagiarism d. intellectual property theft 9. Intellectual property rights may be protected by any of the following except this one. a. registration of creation c. use of confidentiality clause b. assignment of inventions d. keeping the secrecy of the product 10. This icon informs one that the work is protected by creative commons wherein one can use the work without permission but under certain circumstances. a. c. b. d. 6  Legal, Ethical, and Societal Lesson 1 Issues in Media and Information Go online and check the number of hate posts that you can see in your social media news feed. Recall if you have ever been confused about a product with an imitation because their design looked almost similar. How about recalling if your favorite song cover, movie, Netflix TV show, or Korean drama was blocked when you looked for it on YouTube or other online sites? How many of your friends have neglected their personal relationships and duties because of excessive or compulsive use of the Internet? Are you alike? These situations in new media may pose threats and risks to any individual. Therefore, you need to be media and information literate to avoid the possible risks of using the Internet. Being able to recognize and understand the issues in this module is a part of becoming not only a media and information literate individual but also a responsible digital citizen. Digital citizenship is the “ability to find, access, use and create information effectively; engage with other users and with content in an active, critical, sensitive and ethical manner; and navigate the online and ICT environment safely and responsibly, being aware of one’s own rights” (UNESCO, 2016, p. 15 as cited in Shin, T.S. et al. 2019, p.19). Thus, understanding the issues in this module and their related legal, ethical, and societal implications can empower you to become more ready, resilient, respectful, and responsible users and creators in the digital world. In this module, you will learn about some of the most common issues in the use of media and information within your community, with a mindful path to digital citizenship. What’s In ODD ONE OUT. Recall the previous lesson about media and information languages. Identify the item that does not belong to the group. On the line below, classify what general classification is common among the rest of the items. 1. camera shots, lighting, color, audio __________________________________ 2. code, form, story, genre __________________________________ 3. producers, audience, stakeholders, conventions __________________________________ 4. symbolic, genre, technical, written __________________________________ 5. mise en scène, setting, editing, acting __________________________________ 7  What’s New How well do you know? Read each of the following situations and evaluate if the action done is good or bad. If it is good, draw a thumbs UP emoji, and if bad, a thumbs DOWN. Justify your answer with a short explanation. Situation/Issue Evaluation/Explanation 1. As a loyal friend, you should take part in the Explain bashing, spreading of hateful comments, and sharing of related spiteful information about the Source: person who cyberbullied your friend. https://commons.wikimedia.org/ 2. Your tech-savvy sibling has taught you online sites wherein you can download recent movies for free. These sites are not authorized however many are using them without being caught. Although tempted, you did not visit any of the sites and asked for the authorized sites instead. 3. You secured a CCTV recording of your classmate’s assailant. You were asked to share the copy online but you refused unless your classmate seeks permission from the other people captured in the video. 4. Your Facebook account is yours so it is rightful that you post private or personal information in public since they are solely yours. You simply believe that your life is an “open book”. 5. As an avid Ms. Universe fan, you came across a disgraceful comment about your country’s candidate in the pageant from an online user in another country. You join an online group on Facebook against the said user exchanging a chain of hateful remarks, series of ad hominems and strong criticisms against that person using a sense of patriotism as justification. Guide Questions for Processing: 1. What are the issues about? 2. Is there a Philippine law violated in any of the situations? 3. What criteria did you set in evaluating the actions in each situation? How do the criteria help you arrive at a better judgment of the situation? 8  What is It Legal, Ethical and Societal Issues in Media and Information With the growing online community in this new information age, people must know and understand their rights and responsibilities as media and information providers and consumers in order to become digital citizens. Significantly encompassing these rights and responsibilities are the issues of Intellectual Property, Fair Use, Netiquette, Internet Addiction, and Cyberbullying. A. INTELLECTUAL PROPERTY (IP) World Intellectual Property Organization (WIPO), the global forum for intellectual property services, policy, information, and cooperation, defined Intellectual Property (IP) as referring to the “creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce” (World Intellectual Image courtesy: https://www.wipo.int/portal/en/ Property Organization, 2016). It can be classified into two categories namely, (1) Industrial Property which includes patents, trademarks, industrial designs and geographical indications and appellations of origin; and (2) Copyright which covers literary works (such as novels, poems, and plays), films, music, artistic works (e.g. drawings, paintings, photographs, and sculptures) and architectural design. Rights related to copyright include those of performing artists in their performances, producers of phonograms in their recordings, and broadcasters in their radio and television programs (WIPO, 2016). In the Philippines, IP is protected under two laws – the Intellectual Property Code (RA 8293) and the Cybercrime Prevention Act (RA 10175). Both laws protect intellectual property rights, allowing the rightful creators or owners of patents, trademarks, or copyrighted works to benefit from their own work or creation – may it be of moral or material interests. Violation of this law or one of the rights is called infringement. Types of Intellectual Property 1. Copyright. It is a legal term used to describe the rights that creators have over their literary and artistic works. This covers works ranging from books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps and technical drawings (WIPO, 2016). Registration of copyrighted work or displaying of the copyright symbol may not be mandatory but it is recommended to emphasize that the Courtesy to: https://creativecommons.org/ author is claiming copyright protection in the work. Nevertheless, the copyright law still protects the creator’s work from the moment of creation and the owners do not lose this protection. To learn more about IP registration in the Philippines, visit www.ipophil.gov.ph. 9  2. Patent. It is an exclusive right granted for an invention. It provides the patent owner with the right to consent on the invention or a way for others to use it. In return, the patent owner is responsible for making technical information about the invention available in the published patent document or in public (WIPO, Courtesy to www.ipophil.gov.ph 2016). 3. Trademark. It is a distinguished sign of goods or services of one enterprise from those of other enterprises. It can be compared to what craftsmen used in ancient times as “signature mark” on their product (WIPO, 2016). TM denotes that the owner of the mark is in the process of registration to indicate a claim of Courtesy to ownership, while ® is only used for marks that https://commons.wikimedia.org/wiki/File:Red_trad emark.svg have been granted registration. 4. Industrial Design. WIPO (2016) defines Industrial design as an ornamental or aesthetic aspect of an item. A design may consist of three- dimensional features such as the shape or surface of an article, or of two-dimensional features such as patterns, lines, or color. An industrial design right protects only the appearance or aesthetic features of a product, whereas a patent protects an invention that offers a new technical solution to a problem. In principle, an industrial design right does not protect the technical or functional features of a Courtesy to www.ipophil.gov.ph product. Such features could, however, potentially be protected by a patent. 5. Geographical Indications and Appellations of Origin. These are signs used on products possessing qualities, a status, or characteristics that are essentially attributable to that location of origin. Generally, a geographical indication includes the name of the place of origin of the goods (WIPO, 2016). It is well known that Original Strawberry Jam is from Baguio. Courtesy to: https://commons.wikimedia.org 10 Republic Act No. 8293 or Intellectual Property Code of the Philippines The copyrighted works are under this Term of Protection (Source: Official Gazette, 2012, section 213) COPYRIGHT VALIDITY PERIOD COPYRIGHT VALIDITY PERIOD LITERARY During the lifetime of Sound 50 years from year WORKS the author plus 50 Recording recording took place years after death Broadcast 20 years from date of ART 25 years from the Recording broadcast date of creation Trademark Valid for 10 years and PHOTOGRAPHIC 50 years from may be renewed for a WORK publication periods of 10 years Invention Valid for 20 years AUDIO- VISUAL 50 years from Patent from filing date WORK publication application Intellectual property is essential in creating a culture of creativity, progress, and innovations as any content creator’s exclusive rights to their own creation are secured and protected through the IP law. This means one’s original work cannot be legally copied or used for profit. Otherwise, one can be penalized on grounds of infringement. Copyright law allows the owner to control access to his or her own work and consequently provides strong penalties for infringement of owners’ rights. However, the law also includes certain exemptions to the rule and considerations in the use of the copyrighted materials from the owner’s control, which are under the doctrine of Fair Use. B. FAIR USE Fair use is a legal principle stating that one can use a copyrighted work without a license for the following purposes: commentary, criticism, reporting, research, and teaching. Furthermore, the copyrighted material must observe conditions such as (1) amount and substantiality of the portion taken; (2) purpose and character of one’s use; (3) nature of the copyrighted work; and (4) potential market effect (Stim, 2016). In general, one must own the majority of the new content, give full credit to the original source, and use the content for non-profit purposes to consider it fair use. In order to clarify the terms and conditions in control of the creative work between the author and the general public, one needs permission from the copyright holder which is called a license. Some content creators choose to license their work more freely by giving their work a Creative Commons Courtesy to license or even putting their work in Public Domain. These CC https://creativecommons.org/ licenses are copyright licenses providing a simple and standardized way to give the public permission to share and use the creative work. This is easier for both the author and the public compared to an agreement in traditional licenses which are more restricting. Creative Commons is an American non-commercial organization that aims to expand the range of creative works available for others to build upon and to share legally. The organization has released several copyright-licenses known as Creative Commons licenses free of charge to the public (CreativeCommons.org as cited in Ping, 2016). 11 Below are infographics about copyright, fair use, and creative commons. Infographic 1: Copyright, Fair Use Infographic 2: Using Creative and Public Domain Commons Content Attribution: You must credit the creator. Non-Commercial: You can't make a profit. No Derivative Works: You can't change the content. Share Alike: You can change the content, but you have to let other people use your new work with the same license as the original. Image courtesy to: Image courtesy to: https://edu.gcfglobal.org/en/blogbasics/ https://edu.gcfglobal.org/en/blogbasics/copyri copyright-and-fair-use/1/ ght-and-fair-use/1/ C. NETIQUETTE One of the pressing problems in the digital age is the lack of basic manners in using the Internet. Seemingly overwhelmed with the liberty one enjoys in digital media, online users tend to forget that they are still interacting with real people, although in the virtual world or cyberspace. To help minimize mistakes, untoward encounters, and unkind experiences online, understanding and applying the rules in Netiquette is necessary. Netiquette or network etiquette is a set of rules for behaving properly online (Shea, 1997 as cited in E-Learning Guide on Media and Information Literacy, 2017). Here are the Ten Core Rules of Netiquette by Virginia Shea. # 1 Remember the Human Your written words are read by real people, all deserving of respectful communication. # 2 Adhere to the same standards of behavior online that you follow in real life Be ethical and do not break the law. # 3 Know where you are in cyberspace "Netiquette varies from domain to domain." Get a sense of how the people who are already there appropriately and properly act. # 4 Respect other people's time and bandwidth You are not the center of cyberspace. Be mindful of other’s time # 5 Make yourself look good online You will be judged by the quality of your writing thus be cautious of your language. Don’t flame-bait nor swear. Make sense with what you’re talking about. # 6 Share expert knowledge Courteously sharing your knowledge is fun. # 7 Keep flame wars under control "Flaming is what people do when they express a strongly held opinion without holding back any emotion." Don't feed the flames; extinguish them by guiding the discussion back to a more productive direction. # 8 Respect other people's privacy # 9 Don't abuse your power Do not take advantage of anyone. # 10 Be forgiving of other people's mistakes No one is perfect so be kind. If needed, be polite in correcting others. 12  Simply put, Netiquette reminds you to respect and protect your own privacy, as well as others’. You must “self-reflect before you self-reveal” (Common Sense Education). In practicing the rules of Netiquette, you must consider being careful in managing your virtual self and digital footprints, as well as being mindful of data privacy. Virtual Self is how you present yourself on online platforms. Whatever you say or do on the Internet can be viewed and others can easily pass judgment without even knowing who you are outside the virtual environment. Digital Footprint Digital footprint is any data record of the things you do online. Anything on the Internet with your name creates a trail of data about you. This could be information in your personal website, any activity in social media, your browsing history, online subscription, and the like. Because of this, you must be vigilant in sharing personal information to avoid potential dangers such sharing may pose. There had been viral videos with private or sensitive content because their owners could have been Image courtesy to https://www.teachthought.com careless with their digital footprint. Your digital footprint can remain on the Internet for life. Data Privacy Not only virtual self and digital footprint are incorporated in netiquette. Respecting and managing data privacy is also a responsible behavior on the Internet. The respect should be mutual between the media user and the producer. Data privacy or the fundamental right of an individual to protect private information from disclosure to information and communication systems is under Republic Act No. 10173 or the Data Privacy Act of 2012. If precautionary measures are not observed in sharing personal information, your online security can be compromised. Digital Divide As part of being mannerly towards others online, it is also helpful to know that not everyone has the same access to high-speed internet, or even so, regular digital access, or advanced digital knowledge so we are called to be understanding, helpful, and polite to the digitally disadvantaged. This digital inequality or gap between groups in terms of knowledge, usage, and access to ICT due to circumstances like location, income, and age is called Digital Divide. D. COMPUTER ADDICTION AND CYBERBULLYING With the growing industry of digital media, many media users have become vulnerable to improper use of the Internet. Computer addiction and cyberbullying are not only local problems but they are globally prevalent. These issues may come 13 as a result of an intention, or a habit that has gone worse. If not addressed, these issues could distress one’s health and relationships. Computer Addiction A study by Hootsuite and WeareSocial in 2019 finds that the Philippines ranks as the most internet-addicted country (Zulueta, 2019). The world internet usage index lists the Philippines’ average time spent on the Internet as 10 hours a day. So, how do we know if we have addiction? Computer Addiction is the “overdependence or a damaging need to do something on computer or internet” (E-Learning Guide on Media and breathe Information Literacy). Its impact could be linked to sleep deprivation, anxiety and even depression. Setting a limit and immersing yourself with outside activity can obviate addiction. Remember, Photo Credits to Barlam, J., Limpiado, E. anything beyond moderation is not good. To put it & Baguinaon, P. simply, learning to properly use digital resources is responsible internet behavior. Cyberbullying Courtesy to cyberreadi.pia.gov.ph According to UNICEF Poll in September 2019, one in every three young people in 30 countries has reported being a victim of online bullying (UNICEF, 2019). Cyberbullying is the use of digital means of communication that could hurt or harass a person. Examples of this are sending hurtful texts or SNS messages, posting embarrassing photos or videos, and spreading mean or malicious rumors online. Such act or acts comprise cyberbullying if the offender does them intentionally and repeatedly, and should be addressed at once. You must always protect your mental health. If cyberbullying happens to you, do not be afraid to seek help and defend yourself. 14  What’s More Activity 1.1 Identify the concepts being described in each item. Note that each answer does not observe space between or among words. Solve for the hidden code among the answers by composing a relevant concept using the shaded letters for each item. 1. The Republic Act 10175 which defines cybercrimes and imposes penalties for prevention. This is one of the laws that could protect intellectual property. 2. This means one can use a copyrighted material without the permission of the copyright holder under certain circumstances. 3. All literary and artistic works enter this when the copyright protection lapses hence they are free to be copied, adapted, and revised with no restriction. 4. It is the gap or disparity of access, knowledge, and use of digital tools between demographics and regions. 5. This refers to the creations of the mind – an invention, a design, or a brand name. 6. These are copyright licenses that provide standardized ways to give permission to share and use one’s work on conditions set by the creator. 7. This is the excessive and compulsive use of the computer resulting to possible risks. 8. A set of skills enabling citizens to access, evaluate and create information using media forms in an ethical and effective way. 9. It is a set of rules for behaving properly online. CODE: 15 Activity 1.2 #MILLessons #MILIssues Complete the matrix below. Be guided by the questions per column. Setting or Specific MIL Issue/s My MIL Take Context Situation Aways Given the indicated What issue/s and How can you practice setting, cite a situation concept/s in this module digital citizenship in where you can apply can be seen from your these given situations? what you have learned given situation? How did As a student, how can from any of the issues the issue affect the you contribute to a discussed in this personal, professional, and positive digital module. social (and others) aspects environment? of the people involved? 1. School 2. Social Media 3. Community at large Your activity will be rated using this rubric: Score Description 2 points Includes little essential information and one or two facts 3 points Includes some essential information with a few citations and facts Includes essential information and facts to give viewers an 4 points understanding of the topic Covers the message completely and in-depth with a variety of 5 points resources What I Have Learned Answer and reflect on the following questions: 1. Why is there a need to be digitally responsible? 2. How can your knowledge and understanding of the issues discussed in this module help you become a responsible media and information user and producer? 3. As a student, how can you promote ethical use of media and information? Your written output will be graded based on the following rubrics: Score Description Is unable to or infrequently uses deductive and inductive 2 points reasoning skills Uses deductive and inductive reasoning skills inconsistently and 3 points weakly 4 points Uses deductive and inductive reasoning skills competently Uses deductive and inductive reasoning skills consistently and 5 points with ease 16  What I Can Do As a young digital citizen, you are tasked to create a campaign promoting cyberwellness i.e. positive well-being of Internet users, using media form/s of your choice (E.g. music video, TikTok challenge, digital poster, pub mat, blog, jingle, etc.) The campaign must include the following: (1) creative and significant slogan with explanation; (2) action plan for implementation with rationale, lesson-integrated foci, set of activities, research-based sources, and supporting information; and (3) the campaign presentation itself. Furthermore, apply what you have learned from the previous lesson i.e. media and information languages in effectively producing this presentation. Be guided by the rubrics below: RUBRIC FOR CYBER WELLNESS CAMPAIGN Source: https://www.rcampus.com/rubricshowc.cfm?sp=yes&code=TX38BWX& BEGINNING CAPABLE ACCOMPLISHED EXPERT 2 points 3 points 4 points 5 points Narrative Clearly Fails to extend Extends some Extends ideas Clearly extends Extends Ideas ideas presented in ideas presented presented in ideas presented Narrative primary or in primary or primary or in primary or presents the secondary sources secondary secondary sources secondary topic through original sources through original sources (background info analysis, through analysis, through original & description of evaluation, and original evaluation, and analysis, the issue), elaboration. analysis, elaboration. evaluation, and advocacy needs, evaluation, and elaboration. and rationale for elaboration. advocating for this topic - clearly and comprehensively. Communication Fails to extend Extends some Extends ideas in a Clearly extends via Campaign ideas in a clear, ideas in a clear, clear, compelling, ideas in a clear, Written and compelling, compelling, thoughtful way. compelling, Spoken language thoughtful way. thoughtful way. thoughtful way. within campaign tools Cohesiveness of Goals, objectives, Goals, Goals, objectives, Goals, Plan tactics, etc. do not objectives, tactics, etc. form a objectives, Goals, objectives, form a cohesive tactics, etc. moderately tactics, etc. tactics (including approach. form a cohesive approach. form a cohesive target audience), Justification of minimally Justification of plan approach. and evaluation plan is present, cohesive is present, but not Justification of plan. but not compelling approach. entirely compelling the plan is solid or well thought Justification of or well thought out. (compelling and out. plan is absent; well thought not compelling out). or well thought out. Tone and Focus: Demonstrates a Demonstrates Consistent tone Consistent tone Aware of lack of tone and an inconsistent and focus with a and focus and Audience focus related to tone and focus general sense of demonstrates a Specific to each the supposed related to the audience for each clear sense of target audience audience or audience for tactic, audience, audience for lacking audience each tactic, and/or purpose. each tactic, awareness for audience, audience, each tactic, 17  audience, and/or and/or and/or purpose. purpose. purpose. Call To Action May provide a Provides a Provides an Provides a weak or debatably appropriate call to meaningful call unrealistic call to realistic or action that is to action that is action that is appropriate call related to the responsive to related to the to action that is advocacy cause. the advocacy advocacy cause. related to the cause. advocacy cause. Language and Contains serious Contains Contains some Contains few, if Conventions errors in several errors errors in any, errors in conventions and in conventions conventions but conventions. uses limited and uses basic they do not Provides precise Clarity of vocabulary. and predictable interfere with and appropriate thought, language. reader language. grammar, APA as understanding. appropriate, Provides some spelling, etc. precise language. Assessment Read each item carefully and identify what is being asked. Choose the letter of the best answer. 1. When does someone get copyright protection? a. when the author gets paid b. when it is published with a © c. when it is registered for d. as soon as the work is created 2. What is fair use? a. paying the creator a fair price for the work b. freeware that you obtain from the Internet c. using paid-for commercial products once and not sharing them d. limited copying or distribution of published works without the author's permission 3. Your colleague recorded a video of your closed-door meeting and uploaded it on social media viewed in public setting. Which of the following laws can best protect your private meeting agenda? a. World Intellectual Property Code b. RA 1073 Data Privacy Act of 2012 c. RA 8293 Intellectual Property Code d. RA 10175 Cybercrime Prevention Law 4. Under the Patent Act, the person entitled to receive a patent on a new invention is __. a. the one who invented it first c. the who applied for a patent first b. the one who first thought of it d. the one who commercialized it first 18 5. Your classmate was confused when he was reprimanded by his teacher when the latter found out that he photocopied the teacher’s entire book. He justifies his action by saying that it is for private use. What will you tell him to clarify where he was wrong? a. He should have not informed the teacher if it is for private use. b. There is no other solution but to avail the same book he wishes to use. c. Checking if the book applied for creative commons must have been done first. d. Reproduction of a published work without the copyright owner’s permission is only allowed if it’s a small part and not the entire book. 6. Which does not adhere to the basics of netiquette? a. being tactful c. sharing information for caring b. living in an “open book” life d. correcting others’ mistakes discreetly 7. The class adviser rents a video and shows the film to his online class as a reward for the class’ behavior improvement. Which most likely violates the doctrine of fair use among his actions? a. He did not credit the owner of the video. b. There is money involved when he paid for the rent. c. The store where he got the video does not have a license. d. His purpose is not included in the justified purposes for fair use. 8. You come across a content with the following signs:. Which of the following creative commons conditions should you observe? a. All creators of the work must be credited. b. Credit the author and do not modify the content. c. Credit the author and do not use the work for profit. d. Do not change the content and do not use it in commerce. 9. Why are some song covers on YouTube taken down? a. Song covers must have their own copyright license. b. Artists of song covers must pay the original artist. c. Song covers are fake and only the original should be uploaded. d. Covering a song is illegal without a license and uploading it on the Internet is copyright infringement. 10. Someone is behaving very inappropriately on your social media. You should _____. a. ignore and let him be. b. sue him for cyberharassment. c. tell your friends to teach him a lesson. d. report him to the moderator of the site. 19  Additional Activities DIGITAL CITIZENSHIP CHALLENGE Create your own digital citizenship challenge to become responsible media and information users and producers which lasts for two weeks. Put one responsible online practice or behavior for each box in the card, justifiable with the relevant lessons in this subject. Make sure that it is timely, feasible, and fun since you are going to post it online for the digital citizenship campaign. You can have your own title or name of the challenge as long as it serves the campaign’s purpose. Your work will be graded according to the following rubric: Basic Proficient Distinguished (12 pts) (18 pts) (25 pts) Adherence to There is no adherence There is an objective, The objective is clear Objectives to the objective of the it's somewhat clear and adheres to the and Goals challenge. The and somewhat backs challenge. There are Objective is not met up the challenge clearly implemented goals Content Missing the following: Missing some of the Missing none of Details Feasibility following: following: Fun Feasibility Feasibility Timeliness Fun Fun Relevant Content Timeliness Timeliness Relevant Content Relevant Content Over-all presentation is Over-all presentation is Over-all presentation is Presentation below average. It is not average. The above average. The presented well presentation is presentation is good somewhat good but it is and it is interesting not interesting and and compelling compelling enough 20  21 What I Know What's More Assessment Activity 1.1 1. d 1. Cybercrime 1. c 2. d prevention 2. d 3. a 2. Fair use 3. b 4. c 3. Public domain 4. a 5. a 4. Digital divide 5. d 6. b 5. Intellectual property 6. b 7. d 6. Creative commons 7. d 8. c 7. Computer addiction 8. b 9. d 8. Digital citizenship 9. d 10. b 9. Netiquette 10. d CODE: Be a digital What’s In citizen 1. color/ technical codes Activity 1.2 2. code/ Answers may vary but types of conventions with emphasis on the 3. conventions/ following: elements of media 1. Intellectual property 4. genre/ 2. Cyberbullying & media codes netiquette 5. editing/ 3. Internet addiction symbolic codes 4. Digital footprint, internet mob, backlash Answer Key References Commission on Higher Education and Philippine Normal University. (2016). Teaching Guide for SHS Media and Information Literacy. Quezon City: Commission on Higher Education. Common sense education. (n.d.). Digital footprint and reputation. Retrieved from https://www.commonsense.org/education/digital-citizenship/digital- footprint-and-reputation E-Learning Guide on Media and Information Literacy. (2017). Netiquette. Retrieved from https://sites.google.com/view/elearningmil/lessons/the-legal-ethical- and-societal-issues-in-media-and-information/netiquette National Privacy Commission. (n.d.) RA 10173- Data Privacy Act. Retrieved from https://www.privacy.gov.ph/data-privacy-act/ Ping, A. (2016). Media and information literacy (MIL) - Intellectual property, fair use, and Creative Commons. Retrieved from https://www.slideshare.net/arnielping/media-and-information-literacy-mil- legal-ethical-and-societal-issues-in-media-and-information-part-1 Shea, V. (2011). The core rules of netiquette. Retrieved from http://www.albion.com/netiquette/corerules.html Shin, T.S., Hwang, H., Park, J., Teng, J. X. & Dang, T. (2019). Digital kids Asia- Pacific: Insights into children’s digital citizenship. UNESCO Office Bangkok and Regional Bureau foe education in Asia and the Pacific. Retrieved from https://unesdoc.unesco.org/ark:/48223/ Stim, R. (October, 2016). What is fair use? Stanford University Libraries. Retrieved from https://fairuse.stanford.edu/overview/fair-use/what-is-fair-use/ The Official Gazette of the Republic of the Philippines. (September 2012). Republic Act No. 10175. Retrieved from https://www.officialgazette.gov.ph/2012/ 09/12/republic-act-no-10175/ The Official Gazette of the Republic of the Philippines. (1997 06 June). Republic Act No. 8293. Retrieved from https://www.officialgazette.gov.ph/1997/ 06/06/republic-act-no-8293/ UNICEF For Every Child. UNICEF poll: More than a third of young people in 30 countries report being a victim of online bullying. Accessed December 2, 2019 from https://www.unicef.org/press-releases/unicef-poll-more-third-young- people-30-countries-report-being-victim-online-bullying World Intellectual Property Organization. (n.d.) What is intellectual property. Retrieved from https://www.wipo.int/edocs/pubdocs/en/intproperty/ 450/wipo_pub_450.pdf Zulueta, M. (n.d.). The Philippines ranks as the most internet-addicted country in the world. When in Manila. Accessed December 22, 2019 from https://www.wheninmanila.com/the-philippines-ranks-as-the-most- internet-addicted-country-in-the-world/ 22 For inquiries or feedback, please write or call: Department of Education – (Bureau of Learning Resources) DepEd Complex, Meralco Ave., Pasig City, Metro Manila Telefax: (+63 2) 8636 1663 | 8633 1942 | 8635-9817 | 8638-7530 | 8638- 7531 | 8638-7529 | (+63 919) 456 0027 | (+63 995) 921 8461 Email Address: [email protected] 23