Lesson 6 - Legal, Ethical, and Societal Issues in Media and Information Literacy (1) PDF

Summary

This lesson discusses legal, ethical, and societal issues related to media and information literacy, focusing on intellectual property, including copyright, trademarks, and patents. It also covers concepts like fair use and the public domain. The material is suitable for a secondary school setting in the Philippines.

Full Transcript

Lesson 6: LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION LITERACY LEARNING OBJECTIVES 1 2 Identify the current issues Demonstrates proper related to copyright....

Lesson 6: LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION LITERACY LEARNING OBJECTIVES 1 2 Identify the current issues Demonstrates proper related to copyright. conduct and behavior online 3 4 Demonstrates understanding of the legal, ethical, and Promotes ethical use of societal issues in using media media and information. and information. THINK ABOUT THIS! July 1, 2023 - January 5, 2024 January 6, 2024 - Present Defining TE LL EC TU A L IN T IE S (IP ) PRO PE R Refers to “creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce” (WIPO, 2016). CATE GO RIE S OF LL ECTU AL P RO P ERTIES INTE INDUSTRIAL PROPERTY COPYRIGHT Includes patents, Covers literary works, films, music, artistic works, and trademarks, industrial architectural design. designs, geographical Includes rights of performing indications, and artists, producers, and appellations of origin broadcasters (WIPO, 2016). TYPES OF IN TE LL ECTUAL PR O PE RT IES COPYRIGHT INDUSTRIAL DESIGN TRADEMARK PATENT GEOGRAPHICAL INDICATIONS COPYRIGHT It is a legal term used to describe the rights that creators have over their literary and artistic works. This covers works ranging from books, music, paintings, sculpture and films to computer programs, databases, advertisements, maps and technical drawings (WIPO, 2016). EXAMPLES IN EACH OF HER MUSIC VIDEOS IN RECENT YEARS, TAYLOR SWIFT HAS ALWAYS INCLUDED COPYRIGHT INFORMATION IN THE THE © ‘C IN A CIRCLE’ IS THE NORMAL LAST PART OF HER COPYRIGHT SYMBOL AND CAN BE APPLIED TO MOST TYPES OF WORK. VIDEOS. EXAMPLES IN MOST OF THE AUDIO VERSIONS OF SONGS POSTED ON YOUTUBE, THE COPYRIGHT INFORMATION IS INCLUDED IN THE DESCRIPTION SECTION THE ℗ ‘P IN A CIRCLE’, IS REFERRED TO AS THE SOUND RECORDING, PHONORECORDS, PHONOGRAM, OR PHONOGRAPHIC COPYRIGHT SYMBOL. COPYRIGHT COPYRIGHT INFRINGEMENT Copyright infringement is the unauthorized use of someone else's copyrighted work, like copying, distributing, or performing it without permission from the copyright owner. It’s when you break the rules that protect the creator's rights to their work. Who owns the copyright to “Ang Probinsyano” starring Coco Martin? Who owns the copyright to “Ang Probinsyano” starring Coco Martin? ABS-CBN CORPORATION Who owns the copyright to the song “Maybe This Time” sung by Sarah Geronimo? Who owns the copyright to the song “Maybe This Time” sung by Sarah Geronimo? MICHAEL MASSER (COMPOSER) AND GERRY GOFFIN (LYRICIST) When Whoother artists owns the make copyright to a cover of a song, the song “Maybe This the performers may Time” sung by Sarah hold certain rights to their Geronimo? recorded version, but the original copyright MICHAEL MASSER (COMPOSER) remains in the(LYRICIST) AND GERRY GOFFIN original writer and composer. PATENT it is an exclusive right granted for an invention. It provides the patent owner with the right to consent on the invention or a way for others to use it. In return, the patent owner is responsible for making technical information about the invention available in the published patent document or in public (WIPO, 2016). LES OF FAMOUS PATENT EXAMP Telephone (Patent No. Bluetooth (Patent No. Airplane (Patent No. 174,465) - Alexander 6,590,928) - Jaap 821,393) - Wright Graham Bell Haartsen Brothers TRADEMARK it is a distinguished sign of goods or services of one enterprise from those of other enterprises. It can be compared to what craftsmen used in ancient times as “signature mark” on their product (WIPO, 2016). MOST LOGOS ARE TRADEMARKED TO PROTECT THEIR UNIQUE DESIGN AND STOP OTHERS FROM USING SIMILAR LOGOS THAT COULD CAUSE CONFUSION. LE T’ S P LA Y L O G O QU IZ ! LE T’ S P LA Y L O G O QU IZ ! LE T’ S P LA Y L O G O QU IZ ! LE T’ S P LA Y L O G O QU IZ ! LE T’ S P LA Y L O G O QU IZ ! LE T’ S P LA Y L O G O QU IZ ! LE T’ S P LA Y L O G O QU IZ ! LE T’ S P LA Y L O G O QU IZ ! LE T’ S P LA Y L O G O QU IZ ! LE T’ S P LA Y L O G O QU IZ ! LE T’ S P LA Y L O G O QU IZ ! LE T’ S P LA Y L O G O QU IZ ! LE T’ S P LA Y L O G O QU IZ ! NOT IC E A N Y SIMIL AR ITIE S BE TW E EN THESE LOG OS ? shows that a mark is claimed as a trademark but is “TRADEMARK” NOT OFFICIALLY REGISTERED YET is used for logos that are OFFICIALY REGISTERED “REGISTERED TRADEMARK” Is it okay to say “Pa-Xerox nga po.”? Is it okay to say “Pa-Xerox nga po.”? In 2019, Fuji Xerox warned the Filipino public against using the term Xerox when you mean “copy” since “Xerox is a registered trademark protected by law. INDUSTRIAL DESIGN an ornamental or aesthetic aspect of an item. A design may consist of three-dimensional features such as the shape or surface of an article, or of two-dimensional features such as patterns, lines, or color. EXAMPL ES OF INDUSTRIAL DE SIGN Coca-Cola Bottle The color “Cadbury Gucci pattern on their “contour shape” Purple” used in their designer bags wrapper PHICAL INDICATIONS GEOGRA these are signs used on products possessing qualities, a status, or characteristics that are essentially attributable to that location of origin. Generally, a geographical indication includes the name of the place of origin of the goods (WIPO, 2016). EXAM PLE S OF APH ICA L INDICATION GEOGR Japanese Wagyu Beef Parmesan Cheese (from the Parma, Reggio Emilia, Modena, and Bologna provinces in Italy) QUESTION CAN SOMEONE OWN THEIR INTELLECTUAL PROPERTY FOREVER? RA 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES Protects creators' exclusive rights to their works. Prevents unauthorized use or copying for profit. Imposes penalties for infringement. Includes Fair Use exemptions. RA 8293 TYPES OF COPYRIGHT VALIDITY PERIOD LITERARY, ARTISTIC Lifetime of the author plus 50 years after their death. WORKS PHOTOGRAPHIC 50 years from the date of publication. WORKS AUDIOVISUAL WORKS 50 years from the date of publication. (E.G., FILMS) SOUND RECORDINGS 50 years from the end of the year in which the recording was published. TRADEMARK Valid for 10 years and may be renewed for a periods of 10 years RA 8293 TYPES OF COPYRIGHT VALIDITY PERIOD BROADCASTS 20 years from the date of broadcast. POSTHUMOUS 50 years from the date of publication, if published within 50 WORKS years after the author's death. ANONYMOUS AND PSEUDONYMOUS 50 years from the date of publication. WORKS WORKS OF APPLIED 25 years from the date of making. ART PUBLISHED EDITIONS OF 25 years from the date of publication. LITERARY, MUSICAL, OR ARTISTIC WORKS DOES JOSE RIZAL STILL HAVE THE COPYRIGHT TO "NOLI ME TANGERE" AND "EL FILIBUSTERISMO"? DOES JOSE RIZAL STILL HAVE THE COPYRIGHT TO "NOLI ME TANGERE" AND "EL FILIBUSTERISMO"? José Rizal's novels, published in 1887 and 1891, entered the public domain long ago because he died in 1896, more than 50 years ago. DOES JUAN LUNA STILL HAVE THE COPYRIGHT TO HIS PAINTING "SPOLARIUM"? DOES JUAN LUNA STILL HAVE THE COPYRIGHT TO HIS PAINTING "SPOLARIUM"? The copyright is expired. The artwork is now part of the National Museum of the Philippines' collection and is considered a national treasure. FAIR USE is a legal principle that allows the use of copyrighted work without a license for purposes like commentary, criticism, reporting, research, and teaching. FAIR USE PUBLIC DOMAIN Creative work with no exclusive intellectual property rights. FAIR USE CREATIVE COMMONS Allows copyright holders to retain copyright while giving the public certain permissions. Important MIL CONCEPTS NETIQUETTE CYBERBULLYING network etiquette is a set of rules for Use of digital communication to hurt or behaving properly online. harass someone. DIGITAL FOOTPRINT COMPUTER ADDICTION any data record of the things you do online. Excessive use of computers that interferes with daily life. DATA PRIVACY PLAGIARISM the fundamental right of an individual to protect private Using or imitating the language and thoughts of another information from disclosure to information and communication author without authorization/Failing to credit the original systems author. DIGITAL DIVIDE digital inequality or gap between groups in terms of knowledge, usage, and access to ICT due to circumstances like location, income, and age THE END

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