Legal, Ethical, and Societal Issues in Media and Information - Part 1: Intellectual Property, Fair Use, and Creative Commons PDF

MEDIA AND INFORMATION LITERACY (MIL) 7. LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION (PART 1) INTELLECTUAL PROPERTY FAIR USE AND CREATIVE COMMONS  LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION I- TOPIC OUTLINE A. Current Events: Di...

MEDIA AND INFORMATION LITERACY (MIL) 7. LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION (PART 1) INTELLECTUAL PROPERTY FAIR USE AND CREATIVE COMMONS  LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION I- TOPIC OUTLINE A. Current Events: Digital Piracy in the Philippines B. Intellectual Property in International and Local Context 1. Definition of IP 2. Types of IP 3. IP Rights (WIPO and R.A. 8293) B. Fair Use (Fair Dealings) and Creative Commons LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION LEARNING COMPETENCIES:  explain intellectual property and its different types  explain copyright, fair use, etc.vis-a-vis human rights (MIL11/12LESI-IIIg20);  discuss current issues related to copyright vis-à-vis gov’t./provide sectors actions (MIL11/12LESI-IIIg21); LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION LEARNING COMPETENCIES:  put into practice their understanding of the intellectual property, copy right, and fair use guidelines (MIL11/12LESI-IIIg17); and  explain actions to promote ethical use of media and information (MIL11/12LESI-IIIg22); ACTIVITY 1: COMPLETE ME! The following terms are all associated with the ethical and legal use of media and information. These concepts will be discussed in this lesson. But before you proceed, try to figure out what these terms are by filling out the blank boxes. ACTIVITY 1: 1. COPYRIGHT COMPLETE ME! 2. FAIR USE 3. INTERNET The following terms are all 4. NETIZENSHIP associated with the ethical and legal use of media and information. 5. NETIQUETTE These concepts will be discussed in this lesson. But before you 6. CYBERBULLYING proceed, try to figure out what these terms are by filling out the 7. ADDICTION blank boxes. 8. PLAGIARISM 9. RIGHTS 10.FLAME WARS  WHAT IS PROPERTY RIGHTS? -define the theoretical and PROPERTY legal ownerships of resources RIGHTS and how they can be used. -tangible or intangible (Source: http://www.wipo.int/about-ip/en/)  WHAT IS INTELLECTUAL PROPERTY? refers to creations of the mind, such as inventions; INTELLECTUAL literary and artistic works; PROPERTY (IP) designs; and symbols, names and images used in commerce (Source: http://www.wipo.int/about-ip/en/) INTELLECTUAL PROPERTY IS PROTECTED IN LAW INTELLECTUAL PROPERTY IS PROTECTED IN LAW - RA 8293 -an act prescribing the intellectual property code and establishing the intellectual property office, providing for its powers and functions and for other purposes. WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY?  WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY? TYPES OF IP INDUSTRIAL GEOGRAPHICAL COPYRIGHT PATENT TRADEMARKS DESIGN ORIGIN  TYPES OF INTELLECTUAL PROPERTY TYPES OF DEFINITION IP 1. Copyright a legal term used to describe the rights that creators have over their literary and artistic works books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps and technical drawings  COPYRIGHT Source: http://www.slidesha re.net/DaeBogan/m usic-publishing- copyright- administration-in- the-internet-age COPYRIGHT  REPUBLIC ACT 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES COPYRIGHT VALIDITY PERIOD LITERARY WORKS During the lifetime of the author plus 50 years after death ART 25 years from the date of creation PHOTOGRAPHIC 50 years from publication WORK AUDIO- VISUAL 50 years from publication WORK  REPUBLIC ACT 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES COPYRIGHT VALIDITY PERIOD SOUND 50 years from year recording took RECORDING place BROADCAST 20 years from date of broadcast RECORDING TRADEMARK Valid for 10 years and may be renewed for a periods of 10 years INVENTION Valid for 20 years from filing date PATENT application  TYPES OF INTELLECTUAL PROPERTY TYPES OF IP DEFINITION 1. Copyright 2 Types of Rights 1.ECONOMIC RIGHTS 2.MORAL RIGHTS  ECONOMIC RIGHTS Economic rights refer to the legal entitlements that creators have to financially benefit from their intellectual property (IP) or creative works. These rights allow creators, such as authors, artists, and inventors, to control the use of their creations and to earn income from them.  MORAL RIGHTS Moral rights are personal rights granted to creators to protect the integrity and personal connection to their work. These rights ensure that the creator is acknowledged and that the work is treated with respect. Unlike economic rights, moral rights usually remain with the creator, even if the economic rights have been sold or licensed.  TYPES OF INTELLECTUAL PROPERTY TYPES OF IP DEFINITION 1. Copyright Does not cover ideas, procedures, methods of operation or mathematical concepts because no person or institution can claim sole ownership of these Sufficient authorship must exist for these to be covered by copyright Even titles, slogans, or logo may or may not have copyright  CARTOON ANALYSIS (Source: http://www.esa.int/About_Us/Law_at_ESA/Intellectual_Property_Rights/What_is_intellectual_property)  TYPES OF INTELLECTUAL PROPERTY (IP) IP DEFINITION 2. Patent an exclusive right granted for an invention provides the patent owner with the right to decide how - or whether - the invention can be used by others DESIGN PATENT APPLICATIONS THE FAMOUS GRAVITY-DEFYING LEAN OF MICHAEL JACKSON PATENT THE SHOES THAT MADE MICHAEL JACKSON’S ANTI-GRAVITY LEAN POSSIBLE  TYPES OF INTELLECTUAL PROPERTY (IP) IP DEFINITION 3. Trademarks a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. Brand name, product names, company logos and slogans TRADEMARKS TRADEMARK INFRINGEMENT?  TRADEMARK INFRINGEMENT? Mars sues Hershey for trademark infringement over MALTESER brand  TYPES OF INTELLECTUAL PROPERTY (IP) IP DEFINITION 4. Industrial constitutes the ornamental or aesthetic Design aspect of an article may consist of three-dimensional features, such as the shape or surface of an article, or of two-dimensional features, such as patterns, lines or color INDUSTRIAL DESIGN INDUSTRIAL DESIGN INDUSTRIAL DESIGN DESIGN INFRINGEMENT? PATENT OR INDUSTRIAL DESIGN INFRINGEMENT?  TYPES OF INTELLECTUAL PROPERTY (IP) IP DEFINITION 5. Geographical signs used on goods that have a specific Indications and geographical origin and possess qualities, a Appellations reputation or characteristics that are of Origin essentially attributable to that place of origin most commonly includes the name of the place of origin of the goods. GEOGRAPHICAL INDICATIONS AND APPELLATIONS OF ORIGIN GEOGRAPHICAL INDICATIONS AND APPELLATIONS OF ORIGIN  FAIR USE Fair use means you can use copyrighted material without a license only for certain purposes. These include:  Commentary  Criticism  Reporting  Research  Teaching  FAIR USE Guidelines for Fair Use  A majority of the content you create must be your own.  Give credit to the copyright holder.  Don't make money off of the copyrighted work. CREATIVE COMMONS  is an American non-profit organization devoted to expanding the range of creative works available for others to build upon legally and to share.The organization has released several copyright-licenses known as Creative Commons licenses free of charge to the public.  Website https://creativecommons.org/about/ CREATIVE COMMONS  Attribution: You must credit the creator.  Non-Commercial: You can't make a profit.  No Derivative Works: You can't change the content.  Share Alike: You can change the content, but you have to let other people use your new work with the same license as the original.  CREATIVE COMMONS HTTP://WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR- USE?PLAYLIST=BLOG_BASICS  VIDEO PRESENTATION PINOY INVENTORS.(2015). ABS-CBN NEWS. YouTube. Retrieved on Oct 4, 2016, from https://www.youtube.com/watch?v=yQSPEZSEWnk CLASS ACTIVITY  CLASS ACTIVITY PART 1 Watch the talk show “Legal HD” Legal HD Episode 64 - Intellectual Property Code. (2014). 9 News & Current Affairs.YouTube. Retrieved September 19, 2016, from https://www.youtube.com/watch?v=IwEeTscHdng  CLASS ACTIVITY PART 1 Answer and discuss the following guide questions: 1. How can the intellectual property protect the rights of inventors, scientists, and artists? 2. What acts are considered as a violations of the Intellectual Property Code? 3. What agencies are in-charge of implementing the Intellectual Property Code?  CLASS ACTIVITY PART 2: Read “The Intellectual Property Law of the Philippines”, Textbook pp.72- 75  CLASS ACTIVITY PART 2: Answer and discuss the following guide questions: 1. What are examples of copyright protected works under the Philippine law? 2. What is the difference between original works and derivative works? 3. What are examples of works not protected by copyright?  CLASS ACTIVITY PART 2: Answer and discuss the following guide questions: 4. Why is it important to protect intellectual property? 5. As a student, how can you promote ethical use of media and information? REFERENCES  Media and Information Literacy by Boots Liquigan, Diwa  http://www.wipo.int/about-ip/en/  http://www.slideshare.net/DaeBogan/music-publishing- copyright-administration-in-the-internet-age  https://www.legalzoom.com/articles/posting-cover- songs-on-youtube-what-you-need-to-know  http://www.ipophil.gov.ph/images/Patents/IRRs/Republic Act8293.pdf REFERENCES  https://www.thoughtstopaper.com/knowledge/design- patents.php  http://fairuse.stanford.edu/overview/fair-use/what-is-fair- use/  https://creativecommons.org/about/  http://www.gcflearnfree.org/print/blogbasics/copyright- and-fair-use?playlist=Blog_Basics