Lesson 1: Nature and History of Tourism PDF

Macro Perspective of Tourism and Hospitality Lesson 1: History and Nature of Tourism Learning Objectives At the end of this chapter, students should be able to: ØAcquire understanding about tourism ØTake a look at how tourism and hospitality started ØLearn how tourism contributes to the economy...

Macro Perspective of Tourism and Hospitality Lesson 1: History and Nature of Tourism Learning Objectives At the end of this chapter, students should be able to: ØAcquire understanding about tourism ØTake a look at how tourism and hospitality started ØLearn how tourism contributes to the economy ØLearn the various elements of tourism ØLearn the different types of tourism Tourism Industry What is Tourism? Tourism is the activities of people travelling to and staying in places outside their usual environment for leisure, business or other purposes for not more than one consecutive year Tourism Industry What is Tourism? Tourism is a dynamic and competitive industry that requires the ability to adopt constantly to customers changing needs and desires, as the customers satisfaction, safety and enjoyment are particularly the focus of Tourism Industry. Ø A Tourists Stick Out A Traveler Blends in Ø Eats Comfort Food Tries out Local Cuisines Ø Only Sightsees Converses with local Ø Dress for Comfort Dress For style and Comfort Ø Overpriced Souvenirs Stick it out for the Deals  TOURISM AS A GLOBALIZED SYSTEM Tourism is often seen as a global phenomenon with an almost incomprehensibly massive infrastructure. Its importance is evident from the fact that its influence thoroughly penetrates society, politics, culture, and above all, the economy.  HISTORY OF PHILIPPINE TOURISM Tourism in the Philippines traces its origins during the ancient times when the first set of people chose to migrate through land bridges, followed by the other sets of migrations from the Malayan archipelago in the south and Taiwan in the north.  HISTORY OF PHILIPPINE TOURISM The Philippines is the third largest English speaking country in the world.. It has a rich history combining Asian, European and American influences. It was listed as one of the best countries to visit in Asia aside from Hong Kong and Japan, earning the nickname “Pearl of the Orient Seas”.  HISTORY OF PHILIPPINE TOURISM The tourism declined during and after the World War II, leaving the country with a completely devastated economy, and a landscape filled with destroyed heritage towns. After the People Power Revolution, the tourism industry continued to decline due to the domino effect caused by the dictatorship.  The tourism went at its peak with the having 5,360,682 foreign million tourists recorded in 2015.  Classification of Tourist ØInternational Tourist Inbound Tourist -This refers to tourist of foreign nationals entering a particular country. Outbound Tourist -this refers to the tourist travelling from the country of their origin to the other foreign countries. ØDomestic Tourist Tourist are those people who are travelling within their own country for tourism purposes.  Motivations of Tourism STANLEY PLOG`S THEORY: 3 Types of Tourist 1. Allocentric (The Wanderers) A tourist who seeks new experiences and adventure in a wide range of activities. This person is outgoing and self-confident in behavior. An allocentric person prefers to fly and to explore new and unusual areas before others do so, an outgoing self confident.  Motivations of Tourism 2.) PSYCHOCENTRIC TOURIST- Are self inhibiting, nervous and non adventurous, worried about safety and security. prefer to return to familiar travel destinations where they can relax. They often refuse to travel by air for psychological reasons rather than financial or other practical concerns.  Motivations of Tourism 3.) MID-CENTRIC TOURIST- The mid-centric traveler falls between the allocentric and psychocentric types. This is a person who isn't exceptionally adventurous but is still open to new experiences. The preferred destinations for this type of traveler are cultural, historical, and even ecological. Aspect that Describe a Tourist 1.Reason for travelling 2.Length of Stay 3.Place of Origin According to the way of transportation 1.Road (cars, buses, motorbikes) 2.Railway (both regular, and irregular connections) 3.Air (both regular and irregular connections) 4.Water (river and sea) CLASSIFYING TOURISTS There are many different types of tourists, which can be classified in a number of ways: 1. By product: Mass tourism Alternative tourism Package tour Ecotourism CLASSIFYING TOURISTS 2. By nature of the activity: Active Passive Adventure Sightseeing tourism Beach Holiday Ecotourism Cruise Golf CLASSIFYING TOURISTS 3. Duration of Trip and distance travelled Day trip Weekend Annual break holiday Local National International CLASSIFYING TOURISTS 4. By purpose üCulture (ethnic) üHistory/Heritage üNature-based (eco-) tourism üFarm-based, rural tourism CLASSIFYING TOURISTS 4. By purpose üPersonal development, health üVisit friends, family üSocial status (to brag!) üRecreation CLASSIFYING TOURISTS 5. By age/socio-economic group Back-packers:18-24 years, no children. Attracted to adventurous activity. Consider themselves travelers not tourists. Generally well-educated. Cost conscious DINKS: Double Income No Kids SINKS: Single Income No Kids CLASSIFYING TOURISTS 5. By age/socio-economic group Empty Nesters: parents whose children have flown the family nest. Between 45 and 55 of age, well- educated, high disposable income. Boomers: members of the baby boom generation in 1950s.  Destination Assessment The Five (5) A’s of Tourism Attractions - Place of interest that tourists visit typically for its inherent or exhibited cultural value, historical significance, natural or built beauty or amusement opportunities. Access – No destination can function well unless there is a means of getting there, such as an airline, bus service, railway line or port. Lack of adequate accessibility is frequently cited as one of the major obstacles to tourism development and investment in a destination.  The Five (5) A’s of Tourism Activities – Destinations are working harder than ever to widen their range of activities in order to get people to stay longer and spend more time and money in their localities. Amenities – Services that are required to meet the needs of tourists while they are away from home. Accommodation – These are the places where people stay. Traditionally a hotel or inn, lodging types now also includes cruise ship cabin, camper-vans, accredited bed & breakfast, private homes, hostels and others. THANK YOU!