Lesson 1: Communication Principles and Ethics PDF

LESSON 1 – COMMUNICATION PRINCIPLE AND ETHICS PRESENTED BY MR. NOLI RULL TAMBAOAN, LPT CHRA INTENDED LEARNING OUTCOMES At the end of the course, you are expected to achieve the following outcomes: ❑ Describe the nature, elements, and functions of verbal and non-verbal communication in multic...

LESSON 1 – COMMUNICATION PRINCIPLE AND ETHICS PRESENTED BY MR. NOLI RULL TAMBAOAN, LPT CHRA INTENDED LEARNING OUTCOMES At the end of the course, you are expected to achieve the following outcomes: ❑ Describe the nature, elements, and functions of verbal and non-verbal communication in multicultural contexts, as well as the effects of global issues to communication and the impact of using culturally appropriate terms, expressions, and images; ❑ Create clear, coherent, and effective communication materials for various academic and work purposes, observing principles of structure, style, conventions, and proper referencing, and utilizing the appropriate varieties of spoken and written language; LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 2 INTENDED LEARNING OUTCOMES ❑ Adopt socio-cultural awareness, ethics, and sensitivity in the persuasive presentation of ideas through oral, audio-visual, and/or web-based or multimodal platforms for various audiences in local and global settings using appropriate registers and non-verbal cues. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 3 INTENDED LEARNING OUTCOMES At the end of the lesson, you are expected to achieve the following: ❑ Describe the nature, elements and functions of verbal and non-verbal communication in various and multicultural contexts. ❑ Explain how cultural and global issues affect communication, and why ethical communication is essential. ❑ Appreciate the impact of communication on society and the world. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 4 PROCESS AND PRINCIPLES OF EFFECTIVE COMMUNICATION LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 5 LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 6 WHAT IS EFFECTIVE COMMUNICATION? ❑ Effective communication is a key interpersonal skill and by learning how you can improve your communication has many benefits. ✔ It sounds so simple: say what you mean. But all too often, what you try to communicate gets lost in translation despite your best intentions. You say one thing, the other person hears something else, and misunderstandings, frustration, and conflicts ensue. ❑ Communication is the art of creating and sharing ideas for a specific purpose. ❑ Effective communication is dependent on how rich those ideas are, and how much of those ideas are retained in the process. ✔ In order to be an effective communicator, a number of skills have to be utilized. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 7 FORMS OF COMMUNICATION ❑ Verbal Communication. This includes the use of language, sounds, and tone of voice. ❑ Non-verbal Communication, which includes body language and facial expressions ❑ Written communication, such as through journals, emails, blogs, and text messages. ❑ Visual communication, which involves signs, symbols, pictures, graphics, and emojis. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 8 WHAT ARE THE PRINCIPLES OF EFFECTIVE COMMUNICATION? ❑ Clarity. This pertains to both the message and the purpose why the message has to be sent. The message should be clear by using appropriate language and communication channels, but equally important is that the reason for sending and receiving the message must be understood by both sender and receiver. ❑ Conciseness. The message should be as brief as may be required depending on one’s purpose, especially in most modern contexts in the business and academic fields where time is of the essence. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 9 WHAT ARE THE PRINCIPLES OF EFFECTIVE COMMUNICATION? ❑ Completeness. Despite its conciseness, the message should still be complete and accurate. Whenever necessary, background information should be given to provide better context; facts and observations may also be helpful. ❑ Organization. Effective communication is usually planned in order to ensure the systematic flow of ideas and transition from one point to another ❑ Empathy. The sender of the message should be sensitive to the needs and interests of the receiver. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 10 WHAT ARE THE PRINCIPLES OF EFFECTIVE COMMUNICATION? ❑ Flexibility. Effective communicators know how to adapt to the varying needs and expectations of their audience, and modify the message or the way the message is sent to avoid misunderstanding or misinterpretation. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 11 HOW DOES COMMUNICATION AFFECT HOW PEOPLE PERCEIVE THINGS? ❑ In the past, Gerber dealt with issues in some cultures where women have low literacy rates such as Africa and the Middle East. The women in these cultures generally use pictures to tell them what food they are buying. When Gerber started selling their product in these countries, the women saw the picture of the baby and believed that there was a baby or part of one baby in the jar. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 12 HOW DOES COMMUNICATION AFFECT HOW PEOPLE PERCEIVE THINGS? ❑ Irish Mist is a brown whiskey produced in Dublin, Ireland. In Germany, however, “Mist” literally translates to “crap”. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 13 HOW DOES COMMUNICATION AFFECT HOW PEOPLE PERCEIVE THINGS? ❑ Joni (read as “Yoni”) is a brand of skin product. However, Yoni means ‘uterus’ or ‘vagina’ in Sanskrit, and is an Indian representation of female genitalia, especially pertaining to the Hindu goddess Shakti. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 14 HOW DOES COMMUNICATION AFFECT HOW PEOPLE PERCEIVE THINGS? ❑ McDonald’s spent thousands on a new TV ad to target the Chinese consumers. This featured a Chinese man kneeling before a McDonald’s vendor and begging him to accept his expired discount coupon. The ad caused uproar over the fact that begging is considered a shameful act in Chinese culture. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 15 HOW DOES COMMUNICATION AFFECT HOW PEOPLE PERCEIVE THINGS? ❑ Similarly, McDonald’s also unintentionally offended thousands of Muslims when it printed an excerpt from the Koran on its throwaway (take-out) hamburger bags. Muslims saw this as sacrilegious. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 16 HOW DOES COMMUNICATION AFFECT HOW PEOPLE PERCEIVE THINGS? ❑ Some staff at the African port of Stevadores saw the supposedly internationally-recognized symbol for “fragile” (i.e. broken wine glass). Since in their culture, they treat the pictures printed on packages to be representation of what’s inside, they thought it was a box of broken glasses and threw all the boxes into the sea. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 17 HOW DOES COMMUNICATION AFFECT HOW PEOPLE PERCEIVE THINGS? ❑ The film “Hollywood Buddha” caused outrage and protest on the streets of Sri Lanka, Malaysia and Myanmar (Burma) when the designer of the film’s poster decided to show the lead actor sitting on the Buddha’s head, which is an act of clear degradation against something holy. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 18 HOW DOES COMMUNICATION AFFECT HOW PEOPLE PERCEIVE THINGS? ❑ Coors (beer) once had its slogan “Turn it loose.” translated to Spanish, but it became to mean “Suffer from diarrhea.” LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 19 EXAMPLES OF CULTURAL INSENSITIVITY IN GLOBAL COMMUNICATION ❑ Showing the sole of a shoe (by crossing one’s legs and pointing one’s shoes to the speaker, for example) means nothing to observers in most Western and Asian countries. In Muslim cultures (such as Saudi Arabia), however, the gesture is perceived as insulting. Similarly, crossing one’s legs while seated is customary for Westerners, but this is a social faux pas in Korea. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 20 EXAMPLES OF CULTURAL INSENSITIVITY IN GLOBAL COMMUNICATION ❑ Blinking rapidly while another person is talking is normal for most people, especially during tense situations. For Taiwanese, this is considered impolite. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 21 EXAMPLES OF CULTURAL INSENSITIVITY IN GLOBAL COMMUNICATION ❑ The Japanese view the business card as an extension of their body, while Americans view it simply as a business formality. Hence, when Japanese hand over their business cards with two hands and with great care, they get insulted when the person receiving just put it away with haste. LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 22 ETHICS IN COMMUNICATION LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 23 ETHICS IN COMMUNICATION ❑ What is the message of the ad? ❑ How is the message underscored? What semiotics are used (text? images? others?) ❑ Is there any individual or group that may be offended by the ad? ❑ Is there another way of presenting or delivering the message? ❑ Do you think the ad is ethical? LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 24 ETHICS IN COMMUNICATION ❑ What is the message of the ad? ❑ How is the message underscored? What semiotics are used (text? images? others?) ❑ Is there any individual or group that may be offended by the ad? ❑ Is there another way of presenting or delivering the message? ❑ Do you think the ad is ethical? LESSON 1 - COMMUNICATION PRINCIPLES AND ETHICS 25