Strategic Digital Marketing Plan PDF

Recto Verso What are the learning objectives of digital marketing Explain how digital marketing strategy fits within strategy? overall marketing strategy. Identify the three stages...

Recto Verso What are the learning objectives of digital marketing Explain how digital marketing strategy fits within strategy? overall marketing strategy. Identify the three stages of the digital marketing planning process. Summarize basic digital marketing strategies. Discuss the sections and components of a strategic digital marketing plan. What is the purpose of the cover page in a strategic The cover page documents the organization’s name digital marketing plan? followed by the title Strategic Digital Marketing Plan. It can also include the time frame the plan covers. What is included in the executive summary of a The executive summary is a short summarizing strategic digital marketing plan? statement of the strategic digital marketing plan. It places the plan in context and includes the key points covered. What does Section 1 of a strategic digital marketing Section 1 lays out the organization’s mission, vision, plan cover? and objectives. What are the overall marketing strategies and Section 2 includes the overall marketing strategies objectives included in Section 2 of a strategic digital and objectives of the organization. marketing plan? What does Section 3 of a strategic digital marketing Section 3 consists of a digital marketing situation plan consist of? analysis, which describes the internal and external environments in which the digital marketing is being followed. What is the purpose of digital segmentation in a Digital segmentation involves dividing the total strategic digital marketing plan? digital market into smaller groups, in order to target some of these segments later. What is the next step after digital segmentation in the The next step is to document which target market(s) digital STP process? an organization will decide to follow. What is digital positioning in a strategic digital Digital positioning is the understanding that marketing plan? organizations wish their consumers to have about a brand and what the organization offers through digital channels. What is a digital value proposition in a strategic A digital value proposition is a unique, convincing digital marketing plan? proposal about why a consumer within an organization’s target market should purchase its offering(s). What are the main sections included in Section 5 of a Section 5 includes Website, SEO, and SEM strategic digital marketing plan? Strategies and Tactics; Email Marketing Strategies and Tactics; Social Media and Community Marketing Strategies and Tactics; and Mobile Marketing Strategies and Tactics. What does Section 6 of a strategic digital marketing Section 6 covers digital marketing privacy, security, plan cover? legal, and ethical considerations. What types of digital marketing analytics are Section 7 includes email analytics, web analytics, included in Section 7 of a strategic digital marketing search analytics, social media analytics, mobile app plan? analytics, and smart-environment analytics. What are the three stages of the digital marketing planning process? The three stages of the digital marketing planning process are: 1) Organizational Mission, Vision, and Objectives, 2) Overall Marketing Strategies and Objectives, and 3) Digital Marketing Situation Analysis (Digital SWOT). What is the purpose of the cover page in a strategic digital marketing plan? The cover page documents the organization's name followed by the title Strategic Digital Marketing Plan. It can also include the time frame the plan covers. What is the executive summary in a strategic digital marketing plan? The executive summary is a short summarizing statement of the strategic digital marketing plan. It provides context and includes the key points covered in the plan. What does Section 1 of a strategic digital marketing plan include? Section 1 of the digital marketing plan lays out the organization's mission, vision, and objectives. Why is it important to conduct strategic digital marketing planning with overall marketing strategies and objectives in mind? It is important to conduct strategic digital marketing planning with overall marketing strategies and objectives in mind to ensure alignment and consistency in marketing efforts. What does Section 3 of a strategic digital marketing plan consist of? Section 3 consists of a digital marketing situation analysis, which describes the internal and external environments in which the digital marketing is being followed. It includes a digital SWOT analysis. What is the purpose of digital segmentation in the digital STP analysis? Digital segmentation involves dividing the total digital market into smaller groups to target specific segments later. It can be based on demographic, geographic, psychographic, and behavioral segmentation variables. What is the next step after digital segmentation in the digital STP analysis? The next step in the digital STP analysis is to document which target market(s) an organization will decide to follow. What is digital positioning in a strategic digital marketing plan? Digital positioning is the understanding that organizations wish their consumers to have about a brand and what the organization offers through digital channels. What is a digital value proposition in a strategic digital marketing plan? A digital value proposition is a unique, convincing proposal about why a consumer within an organization's target market should purchase its offering(s). It helps consumers recognize value in the offering and may assist in their decision to purchase. What is the purpose of a strategic digital marketing plan? ✗ - To generate sales growth ✗ - To improve customer retention ✗ - To increase brand awareness ✓ - To create value through digital marketing What is included in the cover page of a strategic digital marketing plan? ✗ - Executive summary ✓ - Organization's name and title of the plan ✗ - Marketing strategies and objectives ✗ - Digital marketing situation analysis What is the purpose of the executive summary in a strategic digital marketing plan? ✗ - To analyze the digital marketing situation ✗ - To outline the organization's mission, vision, and objectives ✓ - To provide a short summarizing statement of the plan ✗ - To discuss the overall marketing strategies and objectives What does Section 1 of a strategic digital marketing plan include? ✗ - Cover page ✗ - Digital marketing situation analysis ✓ - Organizational mission, vision, and objectives ✗ - Executive summary What is the purpose of Section 2 in a strategic digital marketing plan? ✗ - To analyze the digital marketing situation ✗ - To provide a short summarizing statement of the plan ✓ - To outline the overall marketing strategies and objectives ✗ - To discuss the organizational mission, vision, and objectives What does Section 3 of a strategic digital marketing plan include? ✗ - Organizational mission, vision, and objectives ✓ - Digital marketing situation analysis ✗ - Cover page ✗ - Executive summary What is the purpose of a digital SWOT analysis in a strategic digital marketing plan? ✗ - To segment the total digital market ✗ - To target specific digital market segments ✗ - To increase digital conversion rates ✓ - To identify the organization's digital strengths, weaknesses, opportunities, and threats What is the first step in the digital STP analysis? ✗ - Target market selection ✗ - Positioning analysis ✓ - Segmentation analysis ✗ - Value proposition development What is the purpose of digital targeting in a strategic digital marketing plan? ✗ - To increase web conversion rates ✗ - To develop a unique value proposition ✗ - To analyze the digital marketing situation ✓ - To determine which target market(s) the organization will focus on What is digital positioning in a strategic digital marketing plan? ✓ - The understanding that organizations wish their consumers to have about a brand and what the organization offers through digital channels ✗ - The organization's overall marketing objectives ✗ - The segmentation, targeting, and positioning analysis ✗ - The unique, convincing proposal about why a consumer should purchase the offering What is the purpose of a strategic digital marketing plan? ✗ - To target specific customer segments ✓ - To guide the organization's digital marketing efforts ✗ - To increase sales growth ✗ - To create brand awareness What is included in the cover page of a strategic digital marketing plan? ✗ - Digital marketing objectives ✗ - Executive summary ✗ - Digital marketing strategies ✓ - Organization's name and title of the plan What is the purpose of the executive summary in a strategic digital marketing plan? ✓ - To provide a short summarizing statement of the plan ✗ - To discuss the overall marketing strategies ✗ - To outline the organization's mission and vision ✗ - To analyze the digital marketing situation What does Section 1 of a strategic digital marketing plan include? ✗ - Digital marketing objectives and value proposition ✗ - Digital marketing situation analysis ✗ - Marketing strategies and objectives ✓ - Organizational mission, vision, and objectives What is the purpose of the digital SWOT analysis in Section 3 of a strategic digital marketing plan? ✓ - To describe the internal and external environments of digital marketing ✗ - To identify digital marketing objectives ✗ - To analyze the competition ✗ - To segment the target market What is the first step in the digital STP analysis in Section 4 of a strategic digital marketing plan? ✓ - Segmentation analysis ✗ - Value proposition analysis ✗ - Positioning analysis ✗ - Target market analysis What is the purpose of digital segmentation in the digital STP analysis? ✗ - To create a value proposition ✗ - To identify the target market ✗ - To position the brand in the digital market ✓ - To divide the total digital market into smaller groups What is the next step after segmentation analysis in the digital STP analysis? ✗ - Developing marketing strategies ✓ - Deciding the target market ✗ - Creating a value proposition ✗ - Analyzing the competition What is digital positioning in a strategic digital marketing plan? ✗ - Analyzing the competition ✗ - Creating a value proposition ✓ - Communicating what the brand offers through digital channels ✗ - Identifying the target market What is a digital value proposition in a strategic digital marketing plan? ✓ - A unique proposal about why a consumer should purchase the offering ✗ - A description of the organization's mission and vision ✗ - An analysis of the digital marketing situation ✗ - A summary of the digital marketing strategies