Integrated Marketing Communication Mix PDF

Integrated Marketing Communication Mix  Agenda 1. Integrated Marketing Communication Mix Definition 2. Components of Integrated Marketing Communication mix  Integrated Marketing Communication Mix Combines the various communications methods effectively to: a. Persuade customers of t...

Integrated Marketing Communication Mix  Agenda 1. Integrated Marketing Communication Mix Definition 2. Components of Integrated Marketing Communication mix  Integrated Marketing Communication Mix Combines the various communications methods effectively to: a. Persuade customers of the value of a product b. Create longstanding relationships with them Integrated Marketing Communication Mix 1. Advertising 2. Sales Promotion 3. Public Relations 4. Direct Marketing 5. Personal Selling 6. Digital marketing  Story A new spaghetti brand called "Pasta Perfection" aiming to launch in the market. They pride themselves on a. Using traditional Italian methods b. High-quality ingredients to create the perfect spaghetti C. Philippine Settings D. Date: May 2024  1. Advertising Any paid form of presenting: a. Ideas b. Goods c. Services by an identified sponsor Print Ads 1. Advertising Place advertisements in food magazines and newspapers highlighting the a. Craftsmanship b. Quality of Pasta Perfection spaghetti. Digital Ads Launch targeted online ads on platforms like a. Facebook b. Instagram c. Google Ads showcasing mouth-watering images of the spaghetti and emphasizing its artisanal nature. 1. Advertising  2. Sales Promotion Sales promotions are marketing activities that aim to: a. Temporarily boost sales of a product b. Service by adding to the basic value offered  2. Sales Promotion Free Samples Distribute free samples of Pasta Perfection spaghetti in a. Grocery stores b. Food Expo to allow customers to taste the difference.  2. Sales Promotion Coupons Offer discount coupons in a. Local newspapers b. Through digital channels to incentivize first-time purchases. 3. Public Relations The purpose of public relations is to create: a. Goodwill between an organization (or the things it promotes) b. “Public” or target segments it is trying to reach. 3. Public Relations Example a. Sponsorship b. Events 4. Direct Marketing This method aims to sell a. Products b. Services directly to consumers rather than going through retailer. 4. Direct Marketing Email Campaigns: Launch email campaigns to reach out to potential customers, offering exclusive deals and promotions.  5. Personal Selling Personal selling uses people to develop relationships with target audiences for the purpose of selling products and services. Personal selling puts an emphasis on: a. Face-to-face interaction b. Understanding the customer’s needs c. Demonstrating how the product or service provides value  5. Personal Selling In-Store Demonstrations: Conduct live cooking demonstrations in grocery stores, showcasing how to cook Pasta Perfection spaghetti to perfection and engaging directly with customers. Trade Shows: Participate in food industry trade shows and events to connect with distributors, retailers, and potential business partners.  6. Digital Markerting Digital marketing covers a lot of ground, from Web sites to: a. Search-engine b. Content c. Social media marketing Digital marketing tools and techniques evolve rapidly with technological advances, but this umbrella term covers all of the ways in which digital technologies are used to market and sell a. Organizations b. Products c. Services d. Ideas e. Experiences  6. Digital Markerting Social Media Engagement Maintain active profiles on platforms like Instagram, Facebook, and Twitter, sharing behind-the- scenes glimpses of the a. Production process b. Customer testimonials c. Recipe ideas. Content Marketing Create a blog on the Pasta Perfection website a. Featuring articles on Italian cuisine b. Pasta recipes c. Cooking tips Establishing the brand as an authority in the industry