Tourism Industry Information Sources PDF

Identify sources of information on tourism industry statistics and trends, and obtain such information **Introduction** Given the tourism Industry is one of the largest industries in the world, it is not surprising to learn that they are numerous publications devoted to industry news, trends and s...

Identify sources of information on tourism industry statistics and trends, and obtain such information **Introduction** Given the tourism Industry is one of the largest industries in the world, it is not surprising to learn that they are numerous publications devoted to industry news, trends and statistics. Whilst most general media sources will contain travel and tourism related information, there are many sources specifically focused on the industry. There are a number of publications available to the tourism industry which provides detailed updates on the events, promotions and concerns within the travel industry. These are available both in printed format and electronically. **Written materials** **Trade magazines** Different sectors within the tourism industry will have their own publications. **Hotel School Publications** Tourism and Hospitality educational providers around the world often have a dedicated research or on-line library containing latest information specific to industry. - Cornell University School of Hotel Administration --. **Newsletters** These usually come in electronic form and are mostly free of charge. They are often produced by industry suppliers or support services and made available as a marketing tool. They commonly contain a significant advertising component but also contain useful information that can be readily applied to working life. Examples include: - Ehotelier - - Restaurant Hospitality -- - Hotel Resource - - Hospitality Sales & Marketing Association International - - 'Daily News for the International Travel and Tourism Industry' -- [www.traveldailynews.com/](http://www.traveldailynews.com/) - 'e-Global Travel Media' --. **Brochures** Most suppliers and service support industries provide various forms of printed information that can assist with information in relation to: - Product information - Services provided - Contact details for their business. **Advertisements** Whether in the newspaper or in other formats (brochures, TV, flyers) these are an excellent source of information about new products and services, changes to existing products, process, special deals and offers. **Reference books** There are many reference books available covering many areas of the tourism industry: - [www.lonelyplanet.com](http://www.lonelyplanet.com) - [www.travelguideuniverse.com.au](http://www.travelguideuniverse.com.au) - [www.roughguides.com](http://www.roughguides.com). **Internet** Some of the above 'written material' sources are internet based however the internet is a great source of much more. You should develop a list of favourites and bookmark them for ready reference. These might include: - Suppliers -- There are many suppliers who will have their own websites - Industry associations.\ \ *Global Examples:* - The Air Transport Association (**IATA**) -- [www.iata.org] - World Tourism Organisation -- - International Hotel & Restaurant Association -- [http://www.ih-ra.com] - World Hotel Association -- [http://worldhotelassociation.com](http://worldhotelassociation.com/) *Regional Examples:* - ASEAN Tourism -- [http://www.asean-tourism.com/] - Pacific Asia Travel Association -- [http://www.pata.org] *Country Examples (Indonesia):* - Association of Indonesia Tours and Travel -- [http://www.asita.org] - Indonesia Hotel & Restaurant Association (IHRA) -- [http://www.ihraonline.com] - Government bodies - Asian Hospitality & Tourism Association -- [http://www.asianhta.org](http://www.asianhta.org/) - Specific properties. It is worth subscribing to any information services, newsletters etc they offer as they are usually free. It should become standard practice for you to do a 'net search' whenever you are looking for something, seeking inspiration or wanting to check things out. **Government bodies** The ASEAN nations work collectively to achieve a primary purpose of attracting tourism to the region as a whole. However each ASEAN nation government will also have their own websites and departments from which to collect information. They have been identified below. **BRUNEI\ **Tourism Development Division\ Ministry of Industry and Primary Resources\ Jln. Menteri Besar, Bandar Seri Begawan, Brunei Darussalam\ Tel. (673-2) 382822 Fax. (673-2) 382824\ Email: \ Website: \ \ **CAMBODIA\ **Ministry of Tourism\ 3, Preah Monivong Blvd, Phnom Penh, Cambodia\ Tel. (855-23) 213911 Fax. (855-23) 426107/217503\ Email: \ Website: **INDONESIA**\ Ministry of Culture and Tourism\ Jl. Medan Merdeka Barat 17, Jakarta 10110, Indonesia\ Tel. (62-21)3838157 Fax. (62-21) 3849715\ Website: [\ http://www.budpar.go.id](http://www.budpar.go.id/)\ \ \ **LAOS**\ National Tourism Authority of Lao P.D.R.\ Lane Xang Avenue, P.O. Box 3556, Vientiane, Lao P.D.R.\ Tel. (856-21) 212248 Fax. (856-21) 212769/2127910\ Website: **MALAYSIA**\ Ministry of Tourism\ Menara Dato\' Onn\ Putra World Trade Center, 50480, Kuala Lumpur, Malaysia\ Tel. (603) 2693 5188 Fax. (603) 269 0207/2693 0884\ Email: \ Website: \ \ **MYANMAR**\ Ministry of Hotels and Tourism\ No. 77-91, Sule Pagoda Road, Yangon, Myanmar\ Tel. (95-1) 285689 Fax. (95-1) 289588/254417\ Email: / ---------- -------------------------------------------------------------------- Website: [\ ][\ ][\ ][\ ] [ ] ---------- -------------------------------------------------------------------- \ **PHILIPPINES**\ Department of Tourism\ DOT Building, T.M. Kalaw Street, Agrifina Circle, Rizal Park\ Manila 10004, Philippines\ Tel. (632) 523 8411 Fax. (632) 521 7374\ Email: \ Website: \ \ **SINGAPORE**\ Singapore Tourism Board\ Tourism Court, 1 Orchard Spring Lane, Singapore 247729\ Tel. (65) 736 6622 Fax. (65) 736 9423\ Email: \ Website: **THAILAND**\ Tourism Authority of Thailand\ 1600 New Phetchaburi Road\ Makkasan, Ratchathewi, Bangkok 10400, Thailand\ Tel. (662) 250 5500 Fax. (662) 253 7437\ Email: \ Website: \ \ **VIET NAM**\ Viet Nam National administration of Tourism\ 80 Quan Su Street, Hanoi, Viet Nam\ Tel. (84-4) 822 8744 Fax. (84-4) 942 4115\ Email: \ Website: **Types of industry statistics and trends** **Industry Statistics** Industry statistics are popular amongst both employees within the tourism industry and also end consumers. Statistics prove a 'snapshot' of important information which can be examined and applied to improve business operations, attract new markets or build confidence in the eyes of a consumer. Whilst there are endless statistics that can be researched, some of these include: - Types of tourism businesses - Types and demographics of customers - Top destinations - Hotel occupancy percentages - Reasons for stays - Current industry information - Destination countries - Departure months - Length of stay - Type of organisation for the trip - Transport mode - Accommodation type - Expenditure - Popular tourist attractions. **Industry Trends** Understanding of current industry trends helps operators within the tourism industry gain an understanding of what may take in the future. This helps to determine strategy and develop a competitive advantage over competitors. Current trends, which are again endless, may include: - Great comparison-shopping by consumers - Tourism related applications 'apps' - Women-only floors with appropriate amenities - Budget lodging where people rent out part of their own private accommodation - Quick, affordable bursts of fun in lieu of longer excursions or breaks including unusual one-off experiences and mini-vacations - Countries such as Myanmar becoming more attractive to Western travelers - App creators are looking for new ways to break through language barriers - Websites offering personalized activities and tours offering an eclectic mix of opportunities - Forward-thinking hotels and airlines are using Radio-frequency identification (RFID) and near field communication (NFC), combined with customer phones, to smooth and speed up the experience - Hotels are also enabling guests to use NFC-equipped smartphones as room keys - Booking agents to overlay the social graph, asking users to sign in with their social media accounts for the opportunity to hand-pick desirable seating arrangements - As the middle market shrinks in the developed world, more brands will find ways to provide special service to customers with the means to spend. VIP treatment is becoming common at amusement parks. **Summary** In summary, staff members regardless of organisational type or position can benefit from actively conducting research about their industry. Any small piece of information, when applied correctly, can make all the difference on a customer's experience with your org