Designing and Copywriting for ICT Projects PDF

CHAPTER 10: DESIGNING AND COPYWRITING FOR ICT PROJECTS DESIGN PROCESS OF ICT PROJECT The engineering design process is a progression of steps that architects follow to come up with an answer for an issue. Commonly the arrangement includes planning an item (like a machine or PC code) that meets c...

CHAPTER 10: DESIGNING AND COPYWRITING FOR ICT PROJECTS DESIGN PROCESS OF ICT PROJECT The engineering design process is a progression of steps that architects follow to come up with an answer for an issue. Commonly the arrangement includes planning an item (like a machine or PC code) that meets certain criteria and/or performs a specific task. This procedure is unique in relation to the Steps of the Scientific Method, which you might be more familiar with. In the event that your task includes mentioning observations and doing tests, you ought to likely follow the Scientific Method. In the event that your undertaking includes planning, building and testing something, you ought to likely take after the Engineering Design Process. In the evemt that despite everything you are not certain which procedure to follow, you ought to peruse contrasting the Engineering Design Process and the Scientific Method.  GUIDELINES IN DESIGNING ICT PROJECT 1. QUALITY – The project must produce value for money, the product should be useful and provides solution, and it must be conveyed in a professional and in a proficient way. 2. TIMELINESS – The project must be finished on time and the schedule is expected to be flexible whenever an uncommon scenario occurs. 3. TEAMWORK – Every participants of the project should work together, share ideas and information, and should collaborate to deliver quality outcomes. 4. CONSISTENCY – Projects ought to be overseen in a predictable manner to enhance staff efficiency and to exploit related experience. 5. BUSINESS VALUE – Regardless of the scope of the project, it should be connected to the business goals. 6. COMMUNICATION – Projects should be managed to ensure that all members are aware about the progress, changes, and challenges that the project is currently facing to gain full support and effective participation. 7. FLEXIBILITY – Project management practices ought to be organized to suit authoritative necessities and limits, and also project requirements. They ought to be adaptable, so that sensible practices are applied to projects of lesser scope, length, risk and visibility. COPYWRITING FOR ICT PROJECT What is COPYWRITING? - is the key component of all product promotions, campaigns and marketing. It is a written content delivered through online and printed materials. It is also a written material used in convincing the viewers or the readers to purchase a product, to render a service, and to take action. It can be seen on any marketing communications media such as websites, by email, on Television, Radio, billboards, and brochures to reach out the people’s attention. The word “Copy” refers to the main content primarily used for the purpose of advertising, marketing and persuasion. Therefore, by implementing copywriting for ICT Project, it will be easy to reach out to multiple persons at a time.  GUIDELINES IN COPYWRITING: 1. Use Relevant internal links with appropriate anchors. 2. Use Relevant, authoritative external links using natural anchors. 3. Use External links pointing to relevant, high authority sites. 4. Use Internal links. 5. Proper keyword usage, including synonyms. 6. Appropriately named images and alt image tags. 7. It should be clear, understandable headlines (for both readers and search engines). 8. No uncrawlable content – anything hidden behind java, redirects, etc.  KINDS OF COPYWRITERS 1. Marketing materials – Writing general marketing collateral such as leaflets and brochures. 2. Advertising – Thinking up creative concepts for adverts to appear in print, broadcast or digital media, and writing the content for them. 3. Websites – Writing content for online publication. Some Copywriters may allied skills in website planning, considering usability and SEO. 4. SEO (search engine optimization) – Writing content for websites in such a way that it appeals to search engines, with the aim of achieving a high ranking search results. 5. Public relations – Writing press releases and other material designed to gain coverage in print and broadcast media. 6. B2B – Not a discipline so much as a market focus, business to business simply means writing communications from one business to another. 7. B2C – In contrast with B2B, business to consumer copywriting is about helping companies sell to the public. SKILLS NEEDED FOR COPYWRITING 1. ACTIVE LISTENING Giving full attention to what other people saying, taking time to understand the points being made. 2. CRITICAL THINKING Using logic and reasoning to identify the stengths and weaknesses of alternatives solutions, conclusions or approaches to problems. 3. TIME MANAGEMENT Managing one's own time and the time of others. 4. WRITING Communicating effectively in writing as appropriate for the needs of the audience. 5. READING COMPREHENSION Understanding written sentences and paragraphs in work related documents. 6. SPEAKING Talking to others to convey information effectively. 7. ACTIVE LEARNING Understanding the implications of new information for both current and future problem-solving and decision-making. 8. PERSUASION Persuading others to change their minds. 9. COORDINATION Adjusting actions in relation to others. 10. EQUIPMENT SELECTIONS Determining the kind of tools and equipment needed to do a job. 11. MONITORING Assessing performance of yourself to make improvements or take better actions. 12. COMPLEX PROBLEM SOLVING Identifying complex problems and reviewing related informations to develop and evaluate options and implement solutions. 13. JUDGMENT AND DECISION MAKING Putting more thoughts and considering the cost and benefits of an action to choose the most appropriate one. 14. INSTRUCTING Teaching others how to do something. 15. LEARNING STRATEGIES Using training methods and procedures appropriate for the situation when learning or teaching new things. TOOLS THAT ARE USED IN COPYWRITING 1. Google Analytics - One of the best tools out there for webmasters, SEO's and writers alike. Google analytics is incredibly useful and can do many things, but is best used for analyzing the performance of your site and content. 2. BuzzSumo - An awesome tools that I use on a regular basis when writing. BuzzSumo allows you to search for terms or phrases and show you which content performing best in that niche across social media. Although primarily a paid tool, it's still worthwhile to use as a free tool. Keyword Tools 1. Keywordtool.io - a great tool that generates over 750 suggestions for every keyword/phrase you submit, allowing you to target relevant keywords. Best is it’s free! 2. SEMrush - a competitor and keyword analysis tool. I wouldn't rely on their traffic metrics much, but definitely one of the most advanced keyword search tool out there. 3. Yoast WordPress SEO - one of my all- time favorite SEO and copywriting tools. All in one SEO pack- Although I haven't specifically used this one, I know that this is highly recommended by others. Along the same likers as Yoast, it helps you fine tune up your SEO, XML, sitemap, and Google Analytics support. COPYWRITING TOOLS 1. Copyscape - A free web-based tool that, once you enter the URL of your copy, allows you to check the content of your page to see if it can be found elsewhere on the web. 2. Read-Able - is a great site for testing your copy. Not many people know that you should be writing at about the level of 7th-8th grade (depending on your audience), and it will automatically test the reading level of an excerpt. 3. Unsuck It - an awesome app that i love to use when I'm having a hard time coming up with wording. It helps you convert words, just as business jargon or keywords, and replace them with fun words that flow better. 4. Rhyme Zone - Most copy writing needs to have a flow, and not having a rhythm can make your writing fall flat. Rhyme Zone is great for helping you find a rhyming word that strengthens your copy. 5. Photo Sites - Below are top 5 photo sharing sites that I use for when I'm using images in copy. Finding photos of each of these sites is painless, simple and each has very high quality photos. Thank You For Listening