Group 3 Navigating Broadcasting Model, PDF

CA3282 - Broadcasting Principles RESEARCH PAPER: PROGRAMMING Group 1 INTRODUCTION STATE OF PROGRAMMING IN RADIO AND TELEVISION Shift to Digital and On- Demand Content Radio: Transition to online streaming platforms and mobile apps, with podcasts offering customizable content. Television: Shift from fixed programming to on- demand streaming services like Netflix and Hulu. Audience Fragmentation Diverse content formats (podcasts, niche stations, Rise of AI and Automation specialized TV channels) have divided audiences. Radio: AI- generated playlists, automated DJing, and real- time Broadcasters are targeting smaller, more specialized groups playlist adjustments. with niche content. Television: AI- driven content recommendations, assisting with content creation and pots- production tasks. Cross- Platform Integration Radio: Available through smart speakers (Alexa, google Interactive and Participatory Home), voice commands. Content Television: Using social media, companion apps, and virtual Audiences participate in real time via live voting, discusions, relaity to enhance audience engagement. and social media integration. Enhances viewer engagement and fosters a community around the content. Personalization and Data- Driven Programming Broadcasters use data analytics to tailor content to individual preferences. Hyper- targeted ads - and perosnalized programming maximize viewer and listener engagement. Localization and Globalization Localization: Regional content reflecting local cultures and languages. Globalization: Local content reaching international audiences, encouraging cross- cultural exchange. TYPES OF PROGRAMMING ~ I Documentary ↑ Program 2 News Program Sports - 5 Program ~ I Educational Program - Religious 5 ↑ Program Talk Show S Program Variety of Programming Television and radio feature numerous types of programming. Unique Purposes Each category serves specific purposes and - appeals to different interests. - FACTORS THAT IMPACT PROGRAMMING - ~ Technological Economic Social Factors Factors Factors SUCCESS FACTORS IN PROGRAMMING ~ Participation Building - Expectations Expressive - Speech Personality - Conflict Professional Staffing Durability Timing Trend Likability Awareness Adequate Consistency Budget Energy Salability RECOMMENDATION FOR IMPROVEMENT Stick to your purpose Distinct identity Adherence to a well-defined purpose can cultivate a loyal audience base, contributing to the program's long-term success Trend awareness Durability and constistency Audiences are more inclined to stay loyal to a program that consistently evolves while continuing to deliver the core elements they cherish Encourage audience participation The continuous interaction with viewers not only helps refine the program but also strengthens the audience's sense of ownership and connection to the show ABS-CBN strategy Distribute their programs across multiple platforms and channels The more accessible and widely distributed the network's content becomes, the greater its potential to attract a larger audience. CONCLUSION Radio and television programming is a dynamic and evolving field that now requires a combination of technical expertise, creativity, and innovative strategies to engage modern audiences. The rise of digital platforms and on-demand services has transformed traditional approaches, encouraging broadcasters to shift toward flexible, cross-platform content delivery. Advances in AI and interactive features have further enhanced viewer participation and personalization. Technological, economic, and social factors all play crucial roles in shaping programming, with broadcasters needing to adapt to maintain relevance. As the media landscape changes, the ability to navigate these shifts while catering to diverse audience needs will be key to sustaining engagement and fostering long-term loyalty. Group 1 - Programming THANK YOU FOR LISTENING! REFERENCES Dhiman, B. (2023). Unleashing the Power of Television Broadcasting in the Digital Age: A Critical Review. 10.36227/techrxiv.24329260. Fourie O., (2006). Media Studies. Volume 2. Content Audiences, and Production. Retrieved from: https://www.google.com.ph/books/edition/Media_Studies_Content_audiences_and_prod/OLiS7_vqB2EC? hl=en&gbpv=1&dq=Success+factors+in+programming+in+radio+and+television&pg=PA419&printsec=frontcover Gross L., (2005). Programming For TV, Radio, and the Internet. Retrieved from: https://www.google.com.ph/books/edition/Programming_for_TV_Radio_The_Internet/qJ7cAwAAQBAJ? hl=en&gbpv=1&dq=Success+factors+in+programming+in+radio+and+television&pg=PA123&printsec=frontcover Lopez, E. (2020). The Philippines’ largest TV network bets on streaming—out of necessity | KrASIA.https://kr-asia.com/the-philippines-largest-tv-network-bets-on-streaming-out-of- necessit Ridge, S. (2024, August 13). The impact of streaming services on traditional radio. Journotalk.https://journotalk.com/the-impact-of-streaming-services-on-traditional-radio/ Staff, R. (2024, July 12). The evolution of radio in the digital age: Adapting to new listener habits. RadioToday. https://radiotoday.co.uk/2024/07/the-evolution-of-radio-in-the-digital-age- adapting-to-new-listener-habits/ The rise of Podcasting: Analyzing its Impact on Traditional radio. (2024, May 17). MediaNews4U.https://www.medianews4u.com/the-rise-of-podcasting-analyzing-its-impact-on-traditional- radio/ Emine, Elmas., Nihal, Fatma, Güler. (2013). The sound dimension of radio and TV broadcasting and the arrangement of studio acoustics. https://typeset.io/papers/radyo-ve-tv- yayinciliginin-ses-boyutu-ve-studyo-akustiginin-4d7afj4skk Nieves-Pizarro, Y. (2020). Radio in the Old Colony: How Family Ties, Finances, and Politics Impact Content. Caribbean Studies 48(2), 119-143. https://dx.doi.org/10.1353/crb.2020.0020. Arvind, Misra., Rajanish, Kumar, Rai. (2019). 4. Impacts of TV and radio advertisements on the dynamics of an infectious disease: A modeling study. Mathematical Methods in The Applied Sciences, https://doi.org/10.1002/mma.5438 Sangeeta, Tripathi. (2011). 1. The Impact of TV Programmes on Agricultural & Rural Development.https://typeset.io/papers/the-impact-of-tv-programmes-on-agricultural-rural- puq1yegb2q Walang Sawa sa Media PRESENTS - “CHATGPT, MAKE A RESEARCH PAPER REGARDING AI & BROADCASTING.” WSM INTRODUCTION Artificial Intelligence refers to the imitation of - human intelligence processes by machines, particularly computer systems (Laskowski & Tucci, 2022). WALANG SAWA SA MEDIA AI SPECIALIST ⑭ MR. RAE FRANCIS C. QUILANTANG, M.A. Master IN COMMUNICATION state of AI USE IN PHILIPPINE BROadcasting AI technology in Philippine broadcasting has gained attention with GMA Network’s introduction of AI sportscasters Maia and Marco during UAAP and NCAA games. GMA Network implemented this technology AI has gradually been making its way into as part of a trial phase during the Fourth Philippine media, particularly in Industrial Revolution, where AI acts as a newsrooms. major disruptor across various sectors. AI excels in data AI HAS A capacity for continuous analytics operation AI has played a crucial AI is particularly suitable role in minimizing for delivering certain biases from uninterrupted news news production. updates, sports commentary, and live events, ensuring consistency and reliability in content delivery. UNABLE to replicate human emotion, particularly in live sports events overreliance on AI could hinder human creativity JOB DISPLACEMENT Role of regulation in terms of media sustainability, trust, disinformation One could only imagine what the world Laws have been passed with the would be like if we didn’t come to a media in mind. such as the Public realization of how media is involved in Service Act and the Cybercrime society and how it is essentially limited Prevention Act. but also helped by technology. Media sustainability here in the Philippines are: often in the cases of making foreign To create high-quality content, a media connections, producing collaborations that organization needs a lot of time, help create better quality content that is comparable to international standards, such money, and highly skilled professionals as the production of “Maria Clara at Ibarra”, —journalists who are skilled at both “Pulang Araw”. producing high-quality content and conducting investigative reporting. Educational Institutions such as UST adapting technology in creating a digital campus maintain and create media aimed specifically to the functions of students, facilitators, and educational purposes. Has been a trend they have seen in developing nations. AI’s greatest strength is Neftlix utilizes AI to personalization. further personalize the user experience. AI optimizes content. Recommended that AI should be made by the respective organizations to meet their unique needs Media has a role in establishing common societal reference points, WHY TRUST MATTERS such as objective facts on which public opinion is based. The idea of trust is expanded from interpersonal relationships to media audience interactions by In absence of trust, the function the concept of media audience of media to share information, trust. unravelling complex issues, exposing corruption, and etc., are impaired. "Trust is a psychological state comprising the intention to accept vulnerability based upon positive expectations of the intentions or People often have a lower level of behavior of another." trust for textual content than they do for audio and especially A trust relationship involves two video content. parties: the trustor, who grants trust, and the trustee, who is the beneficiary of the trust. These days, artificial intelligence (AI) can be used to create "deep The qualitative impact of fake news fake" movies—fake videos of and foreign influence operations would people spreading false be significantly amplified by deepfake. information. When considering these new tools As per Mr. Francis and systems, there is another gap, Quilantang, M.A., on the Trust though, that should be given equal, if of AI in Broadcasting, we are not greater, consideration: the AI yet to fully grasp and utilize trust gap. When someone is Artificial Intelligence. prepared to give a computer the task that they otherwise would have given to a trained human, this gap closes. “Practice first, police later.” This is entangled in the nature of AI learning as it is generative, which He recommends that the level of takes time up to an estimate of 2 trust should be “drafted years to let it develop in terms of individually” appropriating it and improving its learning for data analysis and academic integrity. Meta’s next steps towards fighting disinformation involving AI: An article titled, ‘Think Before You Click: List of 1. Disrupting Economic Pinoy fake news sites’ Incentives written by Raffy Cabristante 2. Building New Products (2014). 3. Helping people make informed decisions AI CAN and CANNOT regulate disinformation. SKILLS AND COMPETENCE IN USING AI IN BROADCASTING “AI will not take away your jobs, but people know how to use it will.” - Prof. Francis Quilantang SKILLS AND COMPETENCE IN USING AI IN BROADCASTING The skill and practice of writing inputs for generative AI models are what Oppenlaender et al. (2023) call ‘prompt engineering’. A well-structured prompt would help the AI create better quality outputs. SKILLS AND COMPETENCE IN USING AI IN BROADCASTING AI can be incredibly helpful, it’s not perfect and can produce inaccuracies. These inaccuracies are often called “hallucinations” (Oppenlaender et al., 2023). It is important that the users of AI have the ability to have a presumed sense of skepticism so as to be able to critically evaluate the contents of AI-generated output. Ethical and professional challenges in ai use in broadcasting A. VIOLATIONS OF UTILIZING USER’S DATA AI does not inherently adhere to the ethical principles as humans do. This lack of compliance poses challenges for the works of broadcasting, as not all contents that came from AI is authorized for use and may often be gathered from materials, documents, and data belonging to other users in cyberspace. Ethical and professional challenges in ai use in broadcasting B. MISINFORMATION IN AI DATA AND INFORMATION AI systems are vulnerable to the spread of misinformation and disinformation prevalent in cyberspace. As a result, they may inadvertently spread false or misleading content, which can be harmful to both the integrity of media coverage and the trustworthiness of the information provided to audiences. This reliance on AI-generated content raises significant concerns regarding the potential for misinformation to enter legitimate media channels, ultimately undermining journalistic credibility and public trust. Ethical and professional challenges in ai use in broadcasting A. ABSENCE OF REGULATIONS As AI technologies continue to rise in the landscape of broadcasting, it also imposes moral, legal, and social concerns (Jacob, 2024). The conflict that arises here is that journalists are uncertain as to who will protect them if they publish information generated by AI systems. Ethical and professional challenges in ai use in broadcasting B. NEED FOR SIGNIFICANT INVESTMENT IN TECHNOLOGICAL INFRASTRACTURE As AI continues to grow, media organizations are realizing that technological infrastructure – such as data storage, processing capabilities, and AI platforms are crucial for the implementation of credible AI technologies and maximizing its potential. Overuse and over dependence on AI will lead to overlooking ethical and professional standards in the industry. recommendations to improve ai use AI offers considerable benefits here, simplifying content management workflows, and offering everything from voice-controlled EPGs to real-time, high-volume content analysis (Mayne, 2022) - WSM conclusion WALANG SAWA SA MEDIA hank you t Navigating the Landscape of Broadcasting Model: Description, Structures, and Challenges Navigating the Landscape of Broadcasting Model: Description, Structures, and Challenges Navigating the Landscape of Broadcasting Model: Description, Structures, and Challenges Points to be discussed Significance Broadcasting of the Study Models Interview Conclusion Navigating the Landscape of Broadcasting Model: Description, Structures, and Challenges Points to be discussed Significance of the Study Navigating the Landscape of Significance of the Study Broadcasting Model: Description, Structures, and Challenges This research is signiﬁcant for Broadcasting models are Points to be the researchers discussed as they seek vital in inﬂuencing public to understand the opinion and culture. By organization and management deciding which content is of different models, accessible and its particularly the hierarchies, presentation, these models roles, and responsibilities shape the narratives that within broadcasting prevail in public discussions. organizations. Navigating the Landscape of Broadcasting Model: Description, Structures, and Challenges Points to be discussed Broadcasting Models Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges Public Service Points to be discussed Public service media (PSM) refers to broadcasting that is created, funded, and governed by the public which seeks to inform, educate, and entertain a wide audience. Public broadcasting aims to offer programs that reﬂect the diverse tastes and interests of society. It recognizes that individuals belong to both majority and minority groups at different times. In providing content for a broad audience, public broadcasters focus on maintaining quality, whether the program is intended for a large or small audience. Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges Public Service Related Studies Org Points to be discussed Public service media (PSM) refers to broadcasting that is created, funded, and governed by the public which seeks to inform, educate, and entertain a wide audience. Public broadcasting aims to offer programs that reﬂect the diverse tastes and interests of society. It Public Service Broadcasting- recognizes that individuals belong to both majority and minority groups at different times. In providing content for a broad audience, public broadcasters Friends groups as a microcosm focus on maintaining quality, whether the program is intended for a large or small audience. of public interest media advocacy Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges Public elated Service Studies Organizational Chart Points to be discussed Public service media (PSM) refers to broadcasting that is created, funded, and governed by the public which seeks to inform, educate, and entertain a wide audience. lic Service Broadcasting- Public broadcasting aims to offer programs that reﬂect the diverse tastes and interests of society. It recognizes that individuals belong to both majority nds groups as a microcosm and minority groups at different times. In providing content for a broad audience, public broadcasters focus on maintaining quality, whether the program is ublic interest media intended for a large or small audience. ocacy Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges Public ational Service Chart Organizational Chart Points to be discussed Public service media (PSM) refers to broadcasting that is created, funded, and governed by the public which seeks to inform, educate, and entertain a wide audience. Public broadcasting aims to offer programs that reﬂect the diverse tastes and interests of society. It recognizes that individuals belong to both majority and minority groups at different times. In providing content for a broad audience, public broadcasters focus on maintaining quality, whether the program is intended for a large or small audience. Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges Public izational Service Chart Challenges Points to be discussed Public service media (PSM) refers to broadcasting that is created, funded, and governed by the public 1. The rise of commercial, subscription, and which seeks to inform, educate, and entertain a wide audience. Public broadcasting aims to offer programs that private broadcasters has obviously reduced reﬂect the diverse tastes and interests of society. It recognizes that individuals belong to both majority audience sizes, although not to the point of and minority groups at different times. In providing content for a broad audience, public broadcasters focus on maintaining quality, whether the program is collapse. intended for a large or small audience. 2. Debates frequently turn into politicized "Media Wars" because of the size and power of public service broadcasters (PSBs). Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges Commercial Examples Points to be discussed Commercial Broadcasting refers to the products or services through mass media channels such as radio, television, and the internet. It is designed to reach large audiences at the same time, making it a powerful tool for companies to create awareness, inﬂuence consumer decisions, and build brand recognition. Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges Commercial Examples Points to be discussed Commercial Broadcasting refers to the products or services through mass media channels such as radio, television, and the internet. It is designed to reach large audiences at the same time, making it a powerful tool for companies to create awareness, inﬂuence consumer decisions, and build brand recognition. Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges es Commercial Organizational Points to be discussed Chart Commercial Broadcasting refers to the products or services through mass media channels such as radio, television, and the internet. It is designed to reach large audiences at the same time, making it a powerful tool for companies to create awareness, inﬂuence consumer decisions, and build brand recognition. Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges ional Commercial Challenges Points to be discussed Commercial Broadcasting refers to the products or services through mass media channels such as radio, television, and the internet. It is designed to reach large audiences at the same time, making it a powerful tool for companies to create awareness, inﬂuence consumer decisions, and build brand recognition. 1. Decline in Traditional Revenue Models 2. Digital Disruption 3. Audience Fragmentation 4. Competition from Tech Giants Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges Community Points to be discussed The Community Broadcasting Model is a form of broadcasting designed to serve the speciﬁc needs and interests of local communities. This model aims to provide tailored content that resonates with smaller, often underserved audiences. This is particularly important in regions where mainstream media may not adequately cover local issues, making community broadcasting an essential source of information and connection Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges Community Points to be discussed Related Studies The Community Broadcasting Model is a form of broadcasting designed to serve the speciﬁc needs and interests of local Or communities. This model aims to provide tailored content that resonates with smaller, often underserved audiences. This is particularly important in regions where mainstream media may not adequately cover local issues, making community broadcasting an essential source of information and connection Digital Broadcasting – Challenges and Opportunities for European Community Radio Broadcasters Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges Community elated Studies Organizational Chart Points to be discussed The Community Broadcasting Model is a form of broadcasting designed to serve the speciﬁc needs and interests of local communities. This model aims to provide tailored content that resonates with tal Broadcasting – smaller, often underserved audiences. This is particularly important in regions where mainstream media may not adequately cover local issues, making community broadcasting an essential source of information and connection allenges and Opportunities for opean Community Radio adcasters Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges Community onalPoints Chart to be discussed Challenges The Community Broadcasting Model is a form of broadcasting designed to serve the speciﬁc needs and interests of local communities. This model aims to provide tailored content that resonates with smaller, often underserved audiences. This is particularly important in regions where mainstream media may not adequately cover local issues, making community broadcasting an essential source of 1. Limited funding information and connection 2. Volunteer dependency 3. Audience engagement 4. Technology and infrastructure Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges State-Controlled Points to be discussed State-controlled broadcasting refers to media systems where the government has a strong inﬂuence, either through direct ownership or strict regulation of broadcast outlets. In this model, the government decides the content and direction of broadcasts, often focusing on promoting national policies and maintaining public support for the government. Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges State-Controlled Related Studies Or Points to be discussed State-controlled broadcasting refers to media systems where the government has a strong inﬂuence, either through direct ownership or strict regulation of broadcast outlets. The State of State Media: A In this model, the government decides the content and direction of broadcasts, often focusing on promoting national policies and maintaining public support for the Global Analysis of the Editorial government. Autonomy of State-Controlled Media Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges atedState-Controlled Studies Organizational Chart Points to be discussed State-controlled broadcasting refers to media systems where the government has a strong inﬂuence, either ate of State Media: A through direct ownership or strict regulation of broadcast outlets. In this model, the government decides the content and direction of broadcasts, often focusing on promoting Analysis of the Editorial national policies and maintaining public support for the government. omy of State-Controlled Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges l Chart State-Controlled Challenges Points to be discussed State-controlled broadcasting refers to media systems where the government has a strong inﬂuence, either through direct ownership or strict regulation of broadcast outlets. 1. Lack of editorial independence In this model, the government decides the content and direction of broadcasts, often focusing on promoting 2. Public distrust national policies and maintaining public support for the government. 3. Financial dependency on government 4. Censorship 5. Slow adoption of new technologies 6. Political Instability Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges Examples Public and Commercial Points to be discussed Hybrid broadcasting refers to a broadcasting model where television or radio stations merge the principles of public service broadcasting with those of commercial broadcasting. PUBLIC SERVICE BROADCASTING COMMERCIAL BROADCASTING Primarily aims to serve the public interest, Driven by proﬁt motives. The primary providing programming that educates, informs, goal is to attract viewers or listeners to and entertains a broad audience. It often sell advertising space and generate includes content that might not be revenue. commercially viable but is deemed valuable for societal well-being. Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges Public and Commercial Points to be discussed Hybrid broadcasting refers to a broadcasting model where television or radio stations merge the principles of public service broadcasting with those of commercial broadcasting. A hybrid broadcasting station may The central idea behind hybrid be either government-owned or broadcasting is to balance the publicly funded while also earning delivery of public service with the revenue through commercial generation of commercial revenue. advertisements. Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges Public and Commercial Examples Points to be discussed Hybrid broadcasting refers to a broadcasting model where television or radio stations merge the principles of public service broadcasting with those of commercial broadcasting. Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges mples Public and Commercial Organizational Chart Points to be discussed Hybrid broadcasting refers to a broadcasting model where television or radio stations merge the principles of public service broadcasting with those of commercial broadcasting. Broadcasting Navigating the Landscape Models of Broadcasting Model: Description, Structures, and Challenges al Chart Public and Commercial Challenges Points to be discussed Hybrid broadcasting refers to a broadcasting model where television or radio stations merge the principles of public service broadcasting with those of commercial broadcasting. 1. Audience Engagement and Reach 2. Financial Constraints and ROI Considerations 3. Increased Competition and Market Saturation 4. Adapting to Changing Viewer Behaviors 5. Visual Impact and Content Quality 6. Combatting Disinformation Navigating the Landscape of Broadcasting Model: Description, Structures, and Challenges Points to be discussed Interview Navigating the Interview Landscape of Broadcasting Model: Description, Structures, and Challenges Points to be discussed Navigating the Landscape of Broadcasting Model: Description, Structures, and Challenges Points to be discussed Conclusion Navigating the Landscape of Broadcasting Model: Description, Structures, and Challenges CA3283: BROADCASTING PRINCIPLES- RESEARCH THE RISE OF ONLINE MEDIA BY MIGUEL CARAMOAN, JULIA DUCUT, KHLYN MARQUE IPANIZ, MARIELLA MAGANTE, GIANNE MARAVILLO, SAMANTHA GAYLE SINDICO, AND JORIZ TAMARES 1/ STATE OF ONLINE RADIO AND TELEVISION 2/ DISTINCTION AND COMPETITION OF ONLINE PLATFORMS 3/ RECOMMENDATIONS FOR IMPROVEMENTS CONTENT OVERVIEW ONLINE RADIO IN ENTERTAINMENT Radio remains popular for music and entertainment (Pertierra, 2021). Over 700 radio stations across the Philippines (Vero, 2023). Transitioning to digital platforms for broader reach. Increased audience engagement through social media integration (De Castro, Jr., 2024). Advertisers favor radio for high Return on Investment (Radiocentre, n.d.). ONLINE RADIO IN NEWS Traditional news radio (DZRH, Bombo Radyo) adapting to online platforms. 30% of Filipinos spend significant time online (Cruz, 2012). Online radio enhances accessibility and interactivity (JC Ansis, 2024). Social media platforms (YouTube, Facebook) key for news dissemination (Lasco, 2023). ONLINE TV IN ENTERTAINMENT COVID-19 increased online TV consumption (Balita, 2024). Rise of video streaming services (Netflix, Disney+, etc.). Online platforms offer flexibility, convenience, and replay features. TV networks adapting by creating digital platforms (YouTube, iWanTFC). ABS-CBN closure accelerated digital transition (Mateo, 2024). ONLINE TV IN NEWS Shift to digital platforms for news, declining traditional TV ratings (Inquirer, 2018). ABS-CBN’s digital presence on YouTube and iWantTFC (Valdesancho, 2024). GMA integrates AI for digital content optimization (Philippine Star, 2022). Media companies diversifying revenue through subscriptions (BusinessWorld, 2024). ONLINE TV & RADIO PLATFORMS The global shift toward online platforms was accelerated by the COVID-19 pandemic. Digital platforms provide quick, digestible, and easily accessible content, offering immediacy over traditional TV and radio (J. Ancis, 2024). Increased reliance on online platforms for news and entertainment due to their "on-the-go" convenience. Over-The-Top (OTT) Media Services is a major subset of online platforms, offering on-demand content via the internet. OTT includes subscription-based streaming TV, user-generated content platforms, Internet radio, podcasts, and audio streaming. Users can access OTT content on multiple devices, anytime and anywhere, enhancing flexibility and personalization. SUBSCRIPTION-BASED [VIDEO ON DEMAND] Platforms that require users pay a subscription fee to access catalogue of content, including third party acquired or original content, such as Netflix, Hulu, Disney+, Amazon Prime Video. USER-GENERATED CONTENT [UGC] These are the platforms that appeal to Gen Z’s short attention span through producing a wide variety of short-form videos. UGC platforms such as YouTube and TikTok allow content creators with varying levels of professionalism to create, share, and monetize their content. INTERNET RADIO Refers to streaming audio content over the internet, allowing users to listen to live broadcasts from their devices (Anais, 2024). Popular platforms include services like TuneIn, iHeartRadio, and SiriusXM. AUDIO STREAMING TECHNOLOGY These platforms stream pre-recorded audio content with on-demand access, like music and podcasts, with selections of many genres on the internet, such as Apple Music and Spotify. DISTINCTION OF ONLINE TV & RADIO Content delivery and audience engagement Adaptation to Digital CONTENT DELIVERY & AUDIENCE ENGAGEMENT Traditional television broadcasts audiovisual content via airwaves, satellite, or cable, offering an immersive, visual experience with entertainment formats such as movies, sports, and news. High- Definition (HD) and Ultra HD have enhanced TV’s interactive nature. Radio focuses on audio-based programming, excelling in live content like news, music, and talk shows. Its mobility allows listeners to tune in while engaging in other activities. ADAPTATION TO DIGITAL Television has transitioned to online streaming with platforms like Netflix and Hulu, reshaping the industry while traditional broadcasters now offer digital services like Peacock and HBO Max. Radio adapted smoothly to digital, with podcasts and streaming platforms like Spotify expanding its reach and offering on-demand audio content, revitalizing and transforming the medium. RECOMENDATIONS FOR IMPROVEMENTS Media companies must adapt to the evolving media landscape to remain relevant as online platforms grow. Diversification of content is key, particularly for traditional TV, to compete with streaming services like Netflix and Amazon Prime. Focus on culturally relevant programming, educational content, and interactive experiences to engage broader audiences. Television should adopt social media interaction features, similar to online radio, to enhance viewer engagement. Investment in technological advancements, such as 4K resolution, smart TV functions, and personalized recommendations, will help TV networks remain competitive. Digital transformation, including interactive and personalized features, is essential for traditional media to thrive in the online era. THANK YOU! THE RISE OF ONLINE MEDIA CA3283: BROADCASTING PRINCIPLES SWOT Analysis : TV5 Frontline Pilipinas PRESS5 Grehmalyne Carandang Althea Myrtle Galima Matthew Luke Perry Mendoza Alessandra Papas Shierrah Kate Sumacot INTRODUCTION SWOT Analysis on the Primetime Show: FRONTLINE. Frontline Pilipinas is a Philippine television news broadcasting show by TV5, premiered at 6:30 PM to 7:30 PM on Mondays to Fridays. They have three (3) main anchors: Cheryl Cosim, Julius Babao and Jiggy Manicad. RESEARCH OBJECTIVES Conduct a comprehensive critique through the application of a SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis: Competitive advantages Internal challenges External opportunities Potential threats Understand the factors that contribute to the practices of Frontline Pilipinas. Provide valuable insights that could aid Frontline Pilipinas. SIGNIFICANCE OF THE STUDY The study aims to benefit media practitioners and the media industry as a whole by providing the following: A broader understanding of the competitiveness within the media environment in the Philippines Valuable insights that media professionals can utilize in their practices. The advancement of the Philippine media industry in the digital age. SIGNIFICANCE OF THE STUDY METHODOLOGY RESEARCH STYLE A qualitative research in which the primary method used was semi-structured interviews. The questions asked were based on exploring their various experiences in their current field of work while being able to study the strengths, weaknesses, opportunities, and threats (SWOT). This analysis is used to further determine and identify the challenges in the production of Frontline Pilipinas. Who are the interviewees? AJ Tuazon Associate Producer of Frontline Pilipinas and Frontline Tonight Don Casenas News Script Producer of Frontline Pilipinas Mary Macalma News5 Admin Camille Samonte News Correspondent in News 5 JC Coso Reporter for TV 5 Karla Andrea Bonifacio News Desk Editor for TV5 PRODUCERS INTERVIEW Describe Frontline in one word and explain why. What makes Frontline different from other news programs? What are the Frontline TV segments and what are the purpose of each? QUESTIONS What are the difficulties you have encountered in producing a news program? What are your plans for Frontline for the following years? NEWS WRITERS How does the TV5 news team verify news? What is the edge of the TV5 news writers? What are the struggles when it comes to news reporting and gathering the latest up-to-date news? How does the writing style or approach of TV5 contribute to the program’s reputation and viewer engagement? What are the difficulties you have experienced in covering news from different areas or locations? PRODUCERS Describe Frontline in one word and explain why. What makes Frontline different from other news programs? What are the Frontline TV segments and what are the purpose of each? What are the difficulties you have encountered in producing a news program? What are your plans for Frontline for the following years? SWOT ANALYSIS STRENGTHS WEAKNESSES 1. Offers in-depth and more critical, informative news 1. The show has limited regional reporters. 2. Provides news segmentation to segregate the 2. The production team has outdated equipment. issue/topic 3. Lack of manpower which is relative to limited 3. Showcases special reports for critical issues/topics resources. 4. Employs capable and well-experienced pool of news 4. Significant generation gap between the old and writers youth (ex. millennials, Gen Z) working for the show. 5. Strategized as a televised news with different parts 5. Uncooperative sources. OPPORTUNITIES THREATS 1. Field reporters, researchers and segment producers 1. Existence of direct competitor newscast shows follow a certain process or direction. 2. Change in the climate of media 2. More resources will be added, more news can be 3. Change in the political climate in the Philippines covered. 4. Artificial intelligence generated news content and 3. Level of professionalism is well-maintained. virtual news anchors 4. Digital is a big asset which allows and targets new, 5. Possible social media backlash from different potential audiences from the digital landscape. opinions from the general public 5. New stories to write about and feature. RECOMMENDATIONS THREE ASPECTS TO IMPROVE: HUMAN EQUIPMENT & BRANDING SKILL SET RESOURCES HUMAN RESOURCES Limited manpower Double-edged sword POSITIVE: Controlled — Quality over Quantity NEGATIVE: Spread out reporters & Slow production process REASONS: Demand & Budget Implications Create a platform for sharing news WHAT IS FRONTLINE? OTHER NETWORKS FRONTLINE PILIPINAS EQUIPMENT & SKILL SET “We have outdated equipment, so sometimes news cannot keep up because it is fast-paced,” Casenas said in the interview. SOLUTIONS: Invest Partnership Utilizing commercial advertisement slots Thank you for listening! PRESS5 Grehmalyne Carandang Althea Myrtle Galima Matthew Luke Perry Mendoza Alessandra Papas Shierrah Kate Sumacot

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